tag:blogger.com,1999:blog-4198904273734254988.post8965001393048565795..comments2024-02-06T02:55:38.691-05:00Comments on Eco-Libris blog: Trees of soft toilet paper - what do you choose?Raz Godelnikhttp://www.blogger.com/profile/16563394691076298729noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4198904273734254988.post-9371994397006115672009-02-28T04:46:00.000-05:002009-02-28T04:46:00.000-05:00It’s so nice site. We love to see more on this sit...It’s so nice site. We love to see more on this site. Keep on updating… MonkAreYou Bali<BR/>*kaffufuAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4198904273734254988.post-76499457446294049172009-02-27T13:09:00.000-05:002009-02-27T13:09:00.000-05:00Hi There, Lindsey from Greenpeace here with a few ...Hi There, <BR/><BR/>Lindsey from Greenpeace here with a few thoughts. First off thanks very much for the article. I want to touch a bit more on our strategy around moving the tissue sector away from using fiber from ancient forests. <BR/><BR/>I think often times a consumer guide is taken at its face value, that it is entirely up to the consumer to avoid the bad companies and support the good--but this is not where the campaign ends. Kimberly-Clark, the largest tissue company in the world and the makers of Kleenex, has been the focus of much of our work on this issue for the past few years (visit kleercut.net for more information). We are using a number of tactics to pressure these companies to use more recycled content and pass policies that prevent them from sourcing from Endangered Forests and consumer pressure is just one piece of that puzzle. The idea is to 1) generate enough pressure on the largest player in the game to create a public policy with benchmarks for recycled 2) that policy will in turn drive recycled pulp suppliers to hustle to get more recycled fiber online and for sale 3) this sends a ripple effect through the market and forces the other major players to rush to catch up with the industry leader. <BR/><BR/>This approach is often a longer term solution to some issues, is effective when regulations would take a long time to pass and implement, and is used for problems that are global in scale to prevent the problem from getting pushed out of one country (or forest) but into another. <BR/><BR/>A few successful examples: <BR/>The ForestEthics Victoria's Dirty Secret campaign, which now has catalog companies rushing to be as green as Limited Brands.<BR/>The Greenpeace campaign to stop deforestation of the Amazon for soy where we targeted and then worked with McDonald's to drive the ag. industry in Brazil to the table. <BR/><BR/>Thanks again for your work. For another recent article looking at this campaign from a slightly different angle take a look at Fast Company's piece at http://www.fastcompany.com/blog/anya-kamenetz/green-day/be-kind-your-behind-vs-hug-treeAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4198904273734254988.post-43688007270148865602009-02-27T12:56:00.000-05:002009-02-27T12:56:00.000-05:00I'm glad my Seventh Generation is up there but it ...I'm glad my Seventh Generation is up there but it looks like I could still do better. This was fascinating to learn. I guess you always know you should use recycled paper, now we know why. Thanks!Willohttps://www.blogger.com/profile/03084939293467897155noreply@blogger.com