Sunday, July 20, 2008

Did you check Eco-Libris' website lately?

Did you have the chance to check lately our website, read about our operations and balance out some of your books by planting trees? I hope you did and if you didn't you're welcome to check it now.

Eco-Libris website is now not only a place where you can balance out books, but also a great source of information on issues related to green reading. Here are some of the materials you can find in our website:

- Environmental Trends and Climate Impacts: Findings from the U.S. Book Industry - 3-part coverage of the the new report on the book industry's environmental footprint.

- E-books vs. paper books - a collection of links to articles, researchers and other information sources that relate to the ongoing debate about the environmental advantages of e-books.

- The Holiday Green Gift Guide for Book Lovers

- Green books reviewed and covered on Eco-Libris blog

- Green Articles - a collection of links to articles that cover issues related to sustainable reading.

And of course, don't forget to help us spreading the word on Eco-Libris by telling your friends about us. Thanks!

Have a great week,
Raz @ Eco-Libris

Eco-Libris: plant a tree for every book you read!

And the winner is..

Thank you for all the participants in our giveaway of the new book 'Ready, Set, Green: Eight Weeks to Modern Eco-Living' we reviewed last Monday. We got great ideas, and I must say it was also a good opportunity to check out what women think that motivates men (hint: 'no sex' threat or 'more sex' incentive will do the work :-).

The winning offer is the one of the reader Alice H. who suggested the following: I think the best way is to make it simple and easy - like have a recycling tub clearly labelled right next to the garbage. And to compliment a lot when they do something green." Simple with positive compliments? I buy it!

Congratulations, Alice and thank you to all the other participants for the great advice. I hope your partners will follow suit no matter what strategy you choose.

And don't forget to keep following our giveaways. We have many more green books to review and give away so stay tuned.
Yours,
Raz @ Eco-Libris

Friday, July 18, 2008

How about a Chocolate Tour in Belize with SHI?

Love chocolate? interested in a sustainable tour in Belize that is focusing on the ecology, history and culture of chocolate and will also give you the opportunity to plant Cacao trees? Well, we've got some info for you - our planting partner Sustainable Harvest International has few more spots left in its upcoming Sustainable Chocolate Tour to Belize in what promises to be an amazing (and delicious!) adventure!

This trip is part of the Smaller World Program, which was launched by SHI to increase cultural understanding and empower the global community to create a more equitable and sustainable world. The dates for the trip are September 4 - 11, 2008 and Florence Reed, SHI's founder and president, will lead it alongside SHI local Belizean staff and families.

This trip will be both fun and educational, with opportunities to work side-by-side with SHI participant families who are growing cacao (the plant that produces chocolate) in sustainable multi-story forest plots. Participants will tour family farms and take part in traditional Mayan chocolate production, from tree planting to roasting cacao beans on wood-conserving stoves.


Organic Chocolate Belize

Families working with Sustainable Harvest International's programs in Central America are growing Cacao (what chocolate is made from) in multi-story shade forests. These forests protect soils and provide a home for wildlife. In fact, we find that aprox. 85% of the birds that have left deforested areas are returning to these "forest gardens."

Cacao is a valuable cash crop that enables the families working with SHI's programs to increase their incomes while protecting the environment. SHI's local extensionists provide families with materials and training in techniques like pruning which can increase cacao production by as much as 70%.


Not convinced yet? here is the daily schedule of the trip (from
SHI website):

Day 1: Arrival: Fly into Punta Gorda, travel by boat up the lush Moho River to
Cotton Tree Lodge, an eco-lodge partnering with SHI to host demonstration plots and training workshops. Get settled in one of their beautiful thatched roofed cabanas before joining the group for dinner in the main lodge.

Day 2: The History, Culture and Creation of Chocolate: Organic Farm Tour and Chocolate Workshop with local SHI participant families.

Day 3: Planting Hope:Plant cacao and other forest trees. Take part in
agroforestry and reforestation projects on family farms that will restore watersheds, provide animal habitat, protect soil and produce food and income for families.

Day 4: Rocket Stove Workshop:Work side-by-side with local staff and families to construct
wood-conserving rocket stoves. These stoves can be used to roast small batches of cacao and to cook family meals. They use 1/4 of the amount of firewood as an open fireplace and greatly reduce toxic smoke in the home. In the afternoon, return to the lodge for some free time to explore the site, swim and relax.

Day 5: Family Gardens and Tree Nurseries: Tour family and school gardens and tree nurseries. Learn about the importance of sustainable planting techniques, compost, grafting, natural pest control and seed-saving.

Day 6: Work projects and sightseeing:In the morning we'll finish up work projects with local families before taking an afternoon waterfall excursion.

Day 7: Cooperatives and Marketing: Visit with representatives from the
Toledo Cacao Growers Association and Greens and Black's Organic Chocolate Company. You'll see how fair trade and organic cacao make it from the small farm to you.

Day 8: Departure: Return home or continue traveling on your own.

If you wonders how much this delightful trip costs, it's $2,500, which includes a $500 donation to the local program, all in-country travel expenses, meals, double occupancy accommodations at Cotton Tree Lodge, sight-seeing tours, translation, staff support and materials.

Space is limited. So if you're interested to reserve your spot or looking for further information, please call SHI office at 207-669-8254.

Yours,
Raz @ Eco-Libris

* photos are courtesy of Sustainable Harvest International (SHI)

Thursday, July 17, 2008

The UConn co-op joins Eco-Libris bookstores program

Eco-Libris is coming to the University of Connecticut! I am happy to announce that UConn Co-op, the official bookstore for the University of Connecticut and one of the largest university bookstores in the U.S., is joining the Eco-Libris bookstores program.

Students and other customers at the UConn Co-op will have the opportunity to pay $1 to plant a tree to balance out every book they purchase in the store. They will also receive an Eco-Libris sticker (made of recycled paper) at the counter for each book they balance out, saying 'One tree planted for this book'.

Here's a little bit about the UConn Co-op:


The UConn Co-op is a member-owned independent bookstore serving the University of Connecticut and the surrounding communities. They have a strong commitment to the environment and have hosted a Sustainable Living Book Fair and Conference for the past three years. They also have a robust Sustainable Living section both in the store and online.

The UConn Co-op work closely with students who are studying to make their life-work making the world a better place. They also host many literary events, have a lively children’s department, and of course, many scholarly and academic titles.

If you're wondering what Co-op means, here the explanation from the store's website: The UConn Co-op is a not-for-profit, cooperative business, separate from the University. We are owned by our members, the students, faculty, staff and alumni of the University of Connecticut. The Co-op is governed by a Board of Directors elected by the members. And while our mission is to serve our University customers, we welcome anyone to shop at any of the Co-op stores. Details on membership in the co-op can be found here - http://www.bookstore.uconn.edu/members.htm.

You can learn more about the UConn Co-op on their website - http://www.bookstore.uconn.edu (don't miss their webcam).

Yours,
Raz @ Eco-Libris

Eco-Libris: plant a tree for every book you read!

Wednesday, July 16, 2008

Wal-Mart joins WWF's initiative to eliminate illegal logging

Forests need strong allies to win their survival battles. This week it seems they have a new powerful friend that might help. His name is Wal-Mart.

Environmental Leader reports that the world's largest retailer has become a member of the Global Forest & Trade Network (GTFN), a WWF initiative to eliminate illegal logging and improve the management of valuable and threatened forests. By becoming a member, Wal-Mart pledges to help save endangered forests by using more wood from sustainable and certified sources.

WWF published a press release about the new member of GTFN this Monday, reporting that by joining the GFTN, Wal-Mart has committed to phasing out illegal and unwanted wood sources from its supply chain and increasing its proportion of wood products originating from credibly certified sources – for Wal-Mart stores and Sam’s Clubs in the United States.

“With nearly half of the world’s forests already gone, action is urgently needed,” Suzanne Apple, WWF’s VP for Business & Industry says in the news release. “Wal-Mart’s commitment to support responsible forestry answers that call to action. WWF welcomes the company to a global community committed to healthy business and healthy forests.”

I couldn't agree more with her. Although Wal-Mart have a lot of work to do on their end to become more environmental and social friendly, this step is definitely the right one in this direction.
In any case, if you're a forest, you want Wal-Mart on your side. With more than 176 million customers weekly in 14 markets, Wal-Mart have the power to make a difference in an extent that only few other retailers have.

So what's going to happen? according to the WWF news release, within one year, Wal-Mart will complete an assessment of where its wood furniture is coming from and whether the wood is legal and well-managed. Once the assessment is completed, Wal-Mart has committed to eliminating wood from illegal and unknown sources within five years. The company will also eliminate wood from forests that are of critical importance due to their environmental, socio-economic, biodiversity or landscape values and that aren’t well-managed.

Again, Kudos to Wal-Mart on this step and I hope to see many other retailers and companies follow suit and join this initiative.

Yours,
Raz @ Eco-Libris

Tuesday, July 15, 2008

Green Options: Ecopreneurist Disgusted By Trash, Ecopreneur Takes Action

As part of Eco-Libris' ongoing content partnership with Green Options Media, we feature a post that was originally published by MC Milker on July 10 on Ecopreneuirst. Today's post is about two of my favorite green issues: green business and reusable bags.

Reusable bag entrepreneur Andy Keller has a lot to say about being well, an entrepreneur. Andy was a software guy back in 2005 when he happen to visit a landfill during a home improvement project and was shocked to discover just how many plastic bags were swirling in the wind…

…on fences, on trash heaps, with birds picking on them….


He told me that this was the moment that got him started on his entrepreneurial adventure. “Note to self,” he said, “I need to start using reusable bags.”

Of, course, back in 2005, the reusable bag trend was just starting. And, people were then, as they are now, carefully purchasing them and carelessly leaving them in the car instead of carrying them into the store with them.

So, Andy set out to create a reusable bag that was easy to carry and harder to leave in the car. ChicoBag, his growing company, manufactures light, washable and easy to carry bags in a variety of fun colors. The bags roll up into a handy carrying pouch and come with a belt or purse clip for added convenience.

So far, business is booming, but slowly… by design. When asked about advice he would give to other ecopreneurs Andy stressed slow growth was key. He also encouraged would be entrepreneurs to be passionate about their business….not to look at it purely as a business venture, but rather as a lifestyle.

Part of that passion for him is helping to rid the world of plastic bags so a key part of his business plan is the recycling program he has set up.

ChicoBag doesn’t want ANY reusable bag to be left in a dark closet or sent to a landfill.

Send us all of your tired masses of reusable bags, functional or not. We will distribute them to fixed and low income families ready to start a reusable bag habit or recycle them into new useful products.


Like many an entrepreneur, distressed by a situation, Andy set out to fix it. Well Done. Andy has a little side business going on here...producing these little Bag Monster videos. I'm going to follow up on this example of viral marketing and how it has worked for him.

Read More Posts About Ecopreneurs:

Naturally Successful: Inspiring Videos for Green Entrepreneurs

Ecopreneurs: We Must Be the Change

California Based Ecopreneur Aims to Bring Electric Cars to the Masses

Green Book Reviews - Ready, Set, Green by Graham Hill & Meaghan O'Neill (+ Free Book Giveaway)


In it's own way, 'Ready, Set, Green: Eight Weeks to Modern Eco-Living' can become an important book. It is a well written introduction to green living, that covers the basics, answers the most common questions and busts some myths while at it. It also gives very specific action items to tick off over a well structured period of eight weeks.

Written by Graham Hill and Meaghan O'Neill of TreeHugger.com, one of the most popular on-line green Meccas, it gets credibility and potential audience among the site's wired following. Add to that the fact that about a year ago TreeHugger was acquired by Discovery Communications, owners of the Discovery Channel, and here's a chance for bona fide green mass media exposure.

That is why I was surprised to realize that I really need to look relatively hard in order to find mentions of the book on TreeHugger.com (small link in the navigation bar to the book's Amazon page, of all places) or Discovery's Planet Green website (it is featured only at the Discovery shop), and that's only two months since the publication date.

Approaching the book, I was reminded of the introduction to 'The Omnivore's Dilemma'. There, Michael Pollen was illustrating how convoluted our food culture has become, so that the answer to the most trivial of questions, “What should we have for dinner?” becomes a complex endeavor, with the answer changing from fad diet to the other:

Somehow this most elemental of activities—figuring out what

to eat—has come to require a remarkable amount of expert help. How

did we ever get to a point where we need investigative journalists to tell

us where our food comes from and nutritionists to determine the dinner

menu?” (The Omnivore's Dilemma, Page 1)

The current influx of green living how-to books is coming to answer an even more basic question, that of “How should we live?” Hill & O'Neill are not afraid to give an answer and chunk it down to a bite-sized “Eight Week to Modern Eco-Living” program, echoing the famous Eight Weeks to Optimum Health diet by alternative medicine's poster doctor, Andrew Weil.

Marketing and packaging aside, do they deliver? I think they do. Each of the eight weeks in this lifestyle diet is dedicated to another aspect of life, represented in one chapter each:

Week one: How to think like a TreeHugger – Reduce, Reuse, Recycle

Week Two: Food & Drink

Week Three: Cleaning and Interior Décor

Week Four: Transportation

Week Five: Greening Your Home – Energy Consumption, Water, and Building

Week Six: Clothing and Personal Care

Week Seven: At the Office

Week Eight: R&R (Travel, Sport, Entertainment), Volunteering, and Activism.

Each chapter has the look & feel of a mini school textbook on the topic, only much more enjoyable to read. True to the “more hip than hippy” TreeHugger.com style, the writing is clear, with added tables, lists, illustrations and Q&A expert sections, that are actually on topic help divide the information into digestible bits.

The action items are at the end of each chapter and are divided to two types.

Save the Planet in Thirty Minutes or Less” action items are what Ed Begley Jr. likes to call 'the low hanging fruits'. These are fairly easy and immediate ways to make a different, like starting to use a reusable coffee cup that week, or switching to at least one Earth-friendly house cleaning product.

The second type of action items are “So you Want to Do More” and are relatively deeper or more difficult commitments. Choosing apparel made of hemp or bamboo doesn't sound so difficult and life-changing, but becoming a Client Project ambassador certainly is.

All in all these actions can add up. Every reader that follows this eight week program, and adopts only the 30 minute fix-its, would be making a significant positive change in their life, and will be doing a thousand times more than most people to help reverse climate change.

But like changing your diet according to a set regime, the outline is useful only as far as there are strong personal motivations and commitments to take the plunge. I believe that these kind of lifestyle eco-diets are going to be successful in making a difference on a large scale only if there is enough support for the individual who pledged to go for it. I am talking about the likes of support groups a-la “weight watchers” and specialized 8-week eco-coaches to those who can afford it. Heck, why not a relaxation tape with subliminal messages reminding you not to leave the travel mug at home while at it? One thing is certain, we need all the help we can get.


Title: Ready, Set, Green: Eight Weeks to Modern Eco-Living

Authors: Graham Hill and Meaghan O'Neill

Publisher: Villard (a Random House imprint)

Published: May, 2008

Pages: 240


GIVEAWAY GIVEAWAY GIVEAWAY

One lucky reader can receive a free copy of the book directly from yours truly. This review copy has been with me the last few weeks in bus stops, the beach and the kitchen table, so expect reasonable wear and tear and an Eco-Libris sticker. Yep, we'll plant a tree to balance out the paper used in making this copy.

How to win? Simply – write a comment below, suggesting ingenious ways of convincing a reluctant domestic partner to join and support you in the eight weeks commitment. Good luck :)

[submissions accepted until Saturday, 12PM PST. The winner will be announced the following day]

Eylon @ Eco-Libris

Plant a Tree for every Book you Read!