Should you buy an e-reader as a gift this holiday season? Here's a green perspective

Julie Bosman wrote yesterday in the New York Times that "In a recent Consumer Reports poll, 10 percent of the adults surveyed said they planned to give an e-reader as a gift this year, up from 4 percent in 2009." According to Forrester Research, these plans are estimated to be translated into purchases of 1.3 million e-readers by American shoppers in the upcoming holiday season.

While I was reading it, I thought to myself that e-reader can be a nice gift, but what about the environmental impacts of such act? Should people really consider giving an e-reader as a gift?

Now, I'm trying to look at it from a realistic "green" point of view. I mean, we all know that the holidays is a celebration of shopping, which generates a lot waste and is far far away from any sort of sustainability. Having said that, I know that people like to give gifts, so I'm not going to preach here about giving just a card you made by yourself (which is not a bad option by the way), but instead I'll try to add into your considerations a green perspective.

The good news is that as you'll see there's no contradiction between a good gift and a green gift. When it comes to e-reader it's actually (almost) the same thing. You will see that in a minute.

As I mentioned in my article 'Is E-Reading Really Greener?', when comparing the carbon footprint of the iPad Wi-Fi + 3G Model provided by Apple (130 kg CO₂) with the carbon footprint of an average physical book (7.46 kg CO₂, as provided by Cleantech report), I found a breakeven point of 17.4 books, meaning that in terms of carbon footprint, the iPad becomes a more environmental friendly alternative option for book reading once its user reads the 18th book on it.

Now, let's generalize this finding and apply it for the rest of the e-readers. It means that in general if you buy an e-reader to an avid reader, or someone that reads at least 6-7 books a year, then there's a good chance this gift will reduce hers or his reading's carbon footprint - if and when they will start reading books on the e-reader instead of buying physical ones.

So the first question you need to ask yourself is how much of a reader the person you want to buy him the e-reader is? If she or he doesn't read much, then not only you didn't buy them a green gift as they might not reach the breakeven point of 18 books, but you also bought them something that is not that useful for them, which means you can think of other gifts that can be more useful and enjoyable for them.

Another question you should ask yourself is about the chances they'll start reading using electronic format. Some people might do it very easily, while other won't as they like too much physical books or just not interested in changing their reading habits.

Remember that the worst thing is if you're buying an e-reader that will become sooner than later another piece of electronic junk that will end its life inside a drawer, or to become part of the 40 million tons of e-waste are produced globally each year according to the UN (see Annie Leonard's excellent 'Story of Electronics' to learn more about it).

This also brings us to the last two questions you should ask yourself - first, is the person you want to buy e-reader to likes to update or replace gadgets quite often? If we're talking about someone who (like most Americans) reads only six to seven books a year and switches to a newer e-reader version within three to four years, your gift isn't that green anymore.

And the last question, what is the chance they will recycle the e-reader when they'll stop using it? According to the EPA, in 2007, approximately 18 percent (414,000 short tons) of TVs and computer products ready for end-of-life management were collected for recycling. Even if you take Apple's figures into consideration ( In 2008, Apple recycled 33 million pounds of electronic waste, achieving a worldwide recycling rate of 41.9%), you will find out that there's a good chance that the e-reader you bought won't be recycled. Why it's important anyway to make sure the e-reader will be recycled? 'Story of Electronics' provides some good answers as well as on Electronics TakeBack Coalition's website.

To sum it up, you should ask yourself 4 questions about the person you want to buy e-reader to:
1. Is she an avid reader?
2. Is there a good chance she will start reading books in an electronic format?
3. Will she keep the e-reader for at least 3 years?
4. Is there a good chance she will recycle it properly when she will replace it or just stop using it?

If you replied 'Yes' to all 4 questions, you can go ahead and search for an e-reader, knowing you'll bring this time a useful gift that is eco-friendly from many perspectives. If you don't answer 'Yes' to at least 3 of these questions, you may want to look for another gift.

Next week we will discuss the next important question - which e-reader to buy from a green point of view?

More resources on the e-Books vs. physical books environmental debate can be found on our website at www.ecolibris.net/ebooks.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting Sustainable Reading!

Spit That Out! by Paige Wolf is going green with Eco-Libris!

We are happy to announce a new collaboration with Paige Wolf to plant a tree for every printed copy sold of her new book:

Spit That Out!: The Overly Informed Parent's Guide to Raising Children in the Age of Environmental Guilt

The author Paige Wolf is an SBN member just like Eco-Libris and we're very excited to partner with her on he first book! Not to mention that as a relatively new parent, I can definitely relate to the issues discussed in the book and find it greatly valuable!

Here are more details about Spit That Out!:

Have you ever stayed up all night scraping lead paint off the walls (only to realize you’ve just made the problem worse)? Googled every toy in the house to make sure they didn’t contain high levels of cadmium or lead? Searched every product in the cabinet for the mere mention of a paraben?

As a new mother, Paige Wolf has been committed to living an eco-friendly and healthy lifestyle. And as an advocate for green living and owner of an eco-friendly public relations company, it has been especially important for her to “walk the walk” and be especially conscious of her choices. But with the flood of constantly changing information, it can become an increasingly impossible task.

Spit That Out! The Overly Informed Parent’s Guide to Raising Children in the Age of Environmental Guilt answers the questions posed by mothers on the verge of a “green mom nervous breakdown.” Parents in the 21st century have to deal with myriad concerns and information overload, the likes of which past generations never imagined. In addition to the age-old daunting task of raising happy, healthy babies, we are constantly bombarded with new and contradictory research concerning environmental toxins, long-term product effects, and the far-reaching impact of every product we purchase and decision we make.

Spit That Out! turns to experts in pediatrics, environmental advocacy, science, holistic health, and humanitarianism to present facts, debunk myths, and help parents stay on a reasonable and responsible course without losing their minds. The mothers themselves also offer anecdotes and advice on staying sane in an ever-changing landscape of conscientious parenting. Chapters include “Green Mom Sanity Tips,” “Dollar-Savvy Sustainability Tips,” and “Parent-to-Parent Pointers” from real moms who have been in the trenches of eco-anxiety.

Real moms confess “eco-sins” and share solutions to everyday dilemmas. In addition to “everyday moms,” comedians, authors, and actresses like Tammy Pescatelli from NBC’s Last Comic Standing; Lisa Landry from Comedy Central's Standup Showdown; Sideways actress Alysia Reiner; Amy Wilson, actress and author of When Did I Get Like This?; Vicki Glembocki, author of The Second Nine Months; and Abby Sher, author of Amen, Amen, Amen: Memoir of a Girl Who Couldn't Stop Praying (Among Other Things) find humor in the journey from overwhelming madness to solace and sanity

Whether they are cloth-diapering, holistic mamas or moms who still can’t give up their designer duds, all modern mothers can relate to the desperation of wanting to do the best for their children — and feeling hopelessly overwhelmed in the process. Spit That Out! feeds an audience of mothers hungry for commiseration, direction, and relief.

Spit That Out! The Overly Informed Parent’s Guide to Raising Children in the Age of Environmental Guilt will be available on Amazon.com and select retailers.

Author: Paige Wolf
Paige Wolf Media & Public Relations, an award-winning, eco-friendly public relations firm offering communications services to a sustainable clientele. She lives in Philadelphia with her husband, son, and American Hairless Terrier. Visit www.paigewolf.com and www.spitthatoutthebook.com.
You can follow her on Facebook and Twitter.

Spit That Out! also participated in the Green Books Campaign last Wednesday and was reviewed by the blog shoutthelove.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Pick-a-Woo Woo's new book, Angel Archie To the Rescue, is going green with Eco-Libris!

We are happy to announce a new collaboration with our partner, the Australian publishers Pick-a-Woo Woo, on a great new green children's book that was released last week: Angel Archie To The Rescue.

625 trees will be planted with Eco-Libris for the book's first edition. As you can see in the picture above, our logo is also added to the book's cover.

Based in Western Australia, Pick-a-Woo Woo Publishers are publishers of Mind Body Spirit books for children. Their inspirational books are designed to help children connect with their intuition and inner guidance, develop their awareness skills and enhance their Mind, Body, Spirit connection.

This book is a green book, not just because of the trees planted for it, but also because of the story it tells and the messages it sends to the readers. Here are more details about Angel Archie to the Rescue:

Mother Earth has sent Angel Archie on an incredible mission - to show children how to care for her Planet. Archie tirelessly works from morning to night with his fun, magical and sometimes musical methods.

‘This story empowers children, giving them the wisdom to ‘Reduce-Reuse-Recycle' and to ‘Think Green' at every opportunity. It is an extraordinary teaching tool for parents and teachers as Archie opens the opportunity for discussion about respecting our Mother Earth. Many interactive and fun activities are offered at the end of the story'

Author: Lisa Sheehy
Lisa is an energetic, positive person who lives her life with purpose and embraces everyday. She is passionate about environmental issues and the need for everyone to reduce-reuse and recycle.

With the help of ‘Angel Archie', Lisa aims to educate children on Earth the important role they play in saving our planet. Her hope is children will then teach parents and reinforce Greener living in the family home. ‘Angel Archie' and Lisa are currently working on how diet and lifestyle are affecting our children's spiritual, emotional and physical health.

Illustrator: Aaron Pocock
Aaron was born in Reading, England on May 11th 1970, now living in Brisbane, Australia and has been creative for most of his life. He's been illustrating in one way or another for most of his life.

It's the typical story of drawing since he was a child, making up imaginary worlds, populated with Wizards, Kings, Queens, Pixies, and Elves. He's been illustrating professionally since 1991 and has been blessed with the opportunity to do what he loves for a living.

Other Pick-a-Woo-Woo titles that go green with Eco-Libris:

The Boy Who Was Born To Love Frogs
Angel Steps
Ocean's Calling
KC the Conscious Came

More information on these books and other titles published by Pick-a-Woo Woo can be found on their website - http://www.pickawoowoo.com

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Can Going Green Help Publishers, or Just Planet Earth?

This question is at the center of an article I wrote, which was just published this month on the Independent Book Publishers Association's (IBPA) monthly journal, the Independent.

Here's the first paragraphs from the article:

Forecasting the future of books and the book industry seems to be becoming a national sport. All bets are open, but although no one really knows what the future holds for the industry, there’s no doubt that changes are happening fast and that publishers who don’t adjust to current trends will find themselves in a very unfavorable position.

One current broad trend is going green. You can see evidence of it almost everywhere and increasingly often. But is going green a good fit for book publishers? Can going green help the book industry meet its ever-growing challenges?

So, Can Going Green Help Publishers, or Just Planet Earth? You're welcome to read the rest of the article here and find out!

You're also welcome to read the last article I published on the Independent - is E-Reading Really Greener?

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Green Books Campaign: Co-opportunity by John Grant

This review is part of the Green Books campaign.Today 200 bloggers take a stand to support books printed in an eco-friendly manner by simultaneously publishing reviews of 200 books printed on recycled or FSC-certified paper. By turning a spotlight on books printed using eco- friendly paper, we hope to raise the awareness of book buyers and encourage everyone to take the environment into consideration when purchasing books.

The campaign is organized for the second time by Eco-Libris, a green company working to make reading more sustainable. We invite you to join the discussion on "green" books and support books printed in an eco-friendly manner! A full list of participating blogs and links to their reviews is available on Eco-Libris website.

The book we review on the Green Books campaign is:

Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World

Author: John Grant

John Grant was one of the co-founders of St Luke's (the socially aware London ad agency) and is the author of 4 previous bestselling books on new frontiers in marketing, media and innovation. John's sustainable marketing and innovation clients include (the UK Government) ACTONCO2, Cisco, The Co-operative Bank, The Design Council, The Guardian, innocent drinks, IKEA, ING, i-Team (a local government initiative), O2, Philips, The Royal Mail, SSE, Unilever. John is a prolific international speaker, writer, blogger, commentator and is an associate of Forum for the Future, Demos and an Observer Ethical Awards judge.

John Grant's blog is greenormal.

Publisher: Wiley

Published on: March 2010

What this book is about? (from the publisher's website)

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future!

In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future.

John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being.

Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of ‘relocating dreams’ to allow us to reassess our desires and priorities.

Whether you are a business leader, politician, armchair economist, environmentalist or general interest reader, the inspiration and ideas John Grant provides in Co-Opportunity encourages us all to think again about our individual behaviour and our actions – our ideas of what it is to be human - and to get co-creating to build a better world for all. Sit back and watch, or become part of this grass roots new movement.

What we think about it?

Let me start by saying this is a brilliant book. I read many green- and sustainability- themed books and I find Co-opportunity one of the most important and mind provoking ones I've ever read.

In days where some environmentalists and just ordinary people are in despair as they read about the death of the cap and trade in Washington (was it ever alive?) and see the inability of governments to agree on a global platform for action, this book provides a moment or two of optimism.

John Grant is looking in a systematic way at the things in our life that we might take for granted but are broken and need to be fixed. And he suggests compelling arguments about the way we should fix it: together. His call for changes, as well as suggestions on how we can change both our mindset and behavior is far from being naive. On the contrary, he is very realistic and understands the limits and the compromises of real life. Still, armed with tons of interesting examples he is very convincing in getting you to believe that things can be different if we would only adopt the right approach.

I think this book is a great fit with the Green Books Campaign as this campaign is exactly the type of the many co-operative initiatives described in the book, and our hope is that the joint work of readers, authors, publishers, retailers and organizations that are involved in the campaign will help moving the book forward towards a more sustainable future.

This book is printed using acid free paper, responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production.

Co-Opportunity for Sustainable Change - John Grant from Sustainable Brands on Vimeo.

Disclosure: We received a copy of this book from the publisher.

If you're looking for other interesting green books, please check out the Green Books Campaign's page at www.ecolibris.net/greenbookscampaign2010.asp .

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Green Books Campaign: Prizes for the bloggers!

The Green Books Campaign includes 200 bloggers that review today at 1:00PM EST 200 books printed on eco-friendly paper. We got some great prizes for them from three publishers: Simon & Schuster Audio, Ghigo Press and Sterling Publishing.

Simon & Schuster Audio are providing the campaign with prizes for the second year! This year they have some great audiobooks for the bloggers:

The Playbook by Barney Stinson and Matt Kuhn. Read by: Neil Patrick Harris

Behemoth by Scott Westerfeld. Illustrated by: Keith Thompson / Read by: Alan Cumming.

YOU: Raising Your Child by Michael F. Roizen and Mehmet Oz. Read by: Michele Pawk, Michael F. Roizen and Mehmet C Oz

Here We Go Again by Betty White. Read by: Betty White

127 Hours Movie Tie- In by Aron Ralston

Read by: Aron Ralston

Unbearable Lightness by Portia de Rossi. Read by: Portia de Rossi

Ghigo Press is giving three 2011 calendars, printed on 100 percent recycled paper with soy ink. The calendars include a Vinifera wine calendar, Spice calendar and Coffee calendar, all part of the publisher's line of Wine, Coffee and Spice education products that will entertain and enlighten the curious gourmet.


Sterling Publishing is giving a set of Ecosystem, a line of 100% Post Consumer Recycled Notebooks. Ecosystem is a fresh line of notebooks with a pulse. With bold design for everyday life and inspired living, the system offers owners a collection of color, size and type combinations to engage any personality. The set includes 3 beautiful notebooks in different sizes and colors.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting green reading!

Green Books Campaign: Canopy is supporting the campaign and presenting their work with the book industry

We're happy to begin the Green Books Campaign's day with a guest post from our friends at Canopy. Based in Canada, Canopy is one of the most important forces pushing the book industry towards greater sustainability in the last decade and we're proud to have it as one of the supporters of the campaign (just like the Green Press Initiative, which we presented here couple of days ago).

Best known for our work to green the Harry Potter series internationally with the support of author J.K. Rowling, Canopy works to protect the world’s forests, species and climate by leveraging market forces to help publishers, printers and paper producers adopt environmental policies and practices that ensure conservation on the ground. Eco-Libris’ Green Books campaign bolsters this movement to include wider consumer engagement. Given that 60-80% of a publisher’s environmental footprint is attributable to the papers it prints its books on, we are excited to work with the Eco-Libris Green Books Campaign to help book lovers save the world’s forests by choosing books that are printed on environmental papers.

Canopy works with more than 700 publishers and printers, including Random House, Scholastic and Lonely Planet, and literary giants such as Alice Munro and Margaret Atwood, to reduce dramatically the impact book production has on our fragile planet. By harnessing the purchasing influence of major publishers and printers, Canopy has been able to broker large-scale conservation agreements such as the Great Bear Rainforest Agreement and the world’s largest conservation initiative, the new Boreal Forest Agreement. It is through such major agreements that real conservation progress is made.

Such progress is thanks in no small part to the remarkable changes we’ve seen in the past decade since starting our work with book publishers. The marketplace has progressed from no environmental book-grade papers being commercially available in North America in 2000, to millions of books now being printed on environmental papers. As a book lover, that’s good news!

Recognizing the critical role that book lovers and retailers play in the industry, Canopy also works with market leaders such Indigo Books & Music to help them not only green their own business practices, but also foster environmental leadership within the publishing industry. Our joint work with Indigo also enables readers to make informed purchasing decisions by transparently providing information about a book’s environmental qualities online and at store kiosks.

So how can you tell if a book is printed on environmental paper? Consumers should look for one of the following:

• An eco-audit at the back of a book, listing exactly what kind of paper each part of the book (pages, cover) contains
• The Ancient Forest Friendly label
• Statements that the book is printed on 100% Post Consumer Recycled paper, or on Forest Stewardship Council certified paper

This information may be included in a number of places in the book, including the back jacket, inside jacket, or the copyright page, directly after the title page.

As the final stop in the supply chain – the demand – readers are of course essential to the success of both individual titles and the overall industry. Know that you can be the tail that wags the dog in a greener direction. Vote with your wallet: purchase books that are printed on environmental papers. Your support of publishers and retailers who are taking environmental leadership and campaigns such as this helps increase demand for responsibly sourced books. And that helps position organizations like Canopy as stronger advocates for the world’s forests, species, and climate.

We want to thank again Canopy for their support of the campaign and assistance in getting the word out! You can find more information about Canopy's work, as well as resources on the impacts of the book industry and available eco-friendly paper options at http://www.ecolibris.net/greenbooksresources.asp

The Campaign's page is www.ecolibris.net/greenbookscampaign2010.asp .You can also follow the campaign on Facebook and twitter.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting green reading!