tag:blogger.com,1999:blog-4198904273734254988.post2870585162560725302..comments2024-02-06T02:55:38.691-05:00Comments on Eco-Libris blog: How green is the Kindle Fire? Amazon week - Part 2: Comparing Kindle Fire, iPad 2 and Nook ColorRaz Godelnikhttp://www.blogger.com/profile/16563394691076298729noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4198904273734254988.post-43048169359565966002011-11-28T03:29:04.042-05:002011-11-28T03:29:04.042-05:00I'm not sure that you've framed this discu...I'm not sure that you've framed this discussion appropriately. Apple may be 'disclosing' their product footprints, by they are extremely secretive as to how they've actually calculated them (even the methodology!) and provide zero information. The marketing claims are there, but they by no means are consistent with any industry - or government - guidelines. No information can be better than the wrong information sometimes.<br /><br />Making assumptions about green based on marketing claims, on their own, can be quite misleading and just a regurgitation of corporate speak. The reality is that one can't know which product is 'greener' than another because - as you point out - the data is not there. <br /><br />What we can do is look at business practices and total material consumption. In this case, the iPad is actually creating a market for products that do not displace other products (yet). The kindle, on the other hand, is at least displacing book buying... so there is an environmental trade off. <br /><br />There is significant potential for tablet computers (e.g. Asus EEEpad) to reduce the impact of the PC market, but very few are capable of doing this today and the operating system/spec needs to support content creation for this to take place.globalschreibshttps://www.blogger.com/profile/12537754809541663326noreply@blogger.com