Here are more details on this important campaign, which is organized by a joint initiative of Greenpeace, ForestEthics, and Sierra Club BC:
No matter which way you cut it, protecting 50% of a forest isn't enough to save the whole.
British Columbians helped put this province on the map by calling for the protection of the Great Bear Rainforest. In 2006, provincial and First Nations decision-makers heard you and signed an agreement to save one of the last coastal temperate rainforests of its kind from being destroyed by clearcut logging.
But today, logging is still allowed in 50% of the Great Bear Rainforest. It’s time to take action again and tell the provincial government to Take It Taller by committing to protect more than just half of the Great Bear Rainforest from logging.
Greenpeace published last week its 2010 Boreal Marketplace Performance Review. This study evaluates 23 companies using use forest products from the Boreal Forest on their commitments and concrete actions to protect the Boreal Forest and the endangered woodland caribou.
The review lists 23 companies in four performance categories. The eight criteria that were used to evaluate the performance of these customers were: action on protecting endangered forests, recycling, recycled content and reduction, preference and targets for the uptake of FSC fibre, leadership and advocacy on conservation issues and Boreal Forest protection, labeling and marketing of green products, supplier engagement, communication with conservation organizations and "greenwashing”.
Among the 23 companies there were 5 companies from the book industry, so let's see how they did on this evaluation:
In the top performance category (True Leaders) you can find Indigo Books. In the second best performance category (Positively engaged) you can find Scholastic. The third category (Some small steps) includes Pearson/Penguin and Simon & Schuster and the last performing category (Failing Our Forests) includes Harlequin.
The report doesn't include the companies' performance in each of the 8 categories, but includes some bits of information about some of them:
Other companies such as Simon & Schuster, Pearson/Penguin Books, Capital One, Scholastic and BMR Le Groupe have developed purchasing policies or are in the process of doing so. This is a commitment that Greenpeace supports, so long as the policy contains strong language, clear targets and specific timelines. Lowes, Time Inc. and Transcontinental have also started to engaged directly with their suppliers in relation to their supply, FSC certification, high conservation value forests and caribou habitat.
Several companies are making important strides in this area, and have made efforts to maintain communication with Greenpeace. Unfortunately, other companies have continually ignored our requests for information or had an initial meeting and then stopped communicating. Best Buy, Toys R Us, Harlequin, Xerox, and Boise Cascade are all companies that have NOT been communicative.
There are no details about the Indigo Books, which is the only one of this book list ranked in the top category of True Leaders, but you can learn more on their commitment and their performance (including their support of our Green Books Campaign) on Indigo's environment page.
How green is your toilet paper? not sure? here's the guide that will give you the answers: Greenpeace has just released on Monday its latest Recycled Tissue and Toilet Paper Guide.
The report is providing customers with important information about tissue products and toilet paper using 3 criteria: usage of 100% recycled paper, at least 50% post consumer recycled paper and bleached without toxic chlorine compounds.
Each category includes ranking of brands, where products that meet 3 criteria are recommended, products that meet 2 criteria are defined as "can do better" and products that meet only one or no criteria at all are "to be avoided".
Let's focus for a minute on toilet paper, the most popular product among the ones reviewed in this report. The brand in the first place is Green Forest, which uses 100 percent recycled and 90 percent post-consumer content, as well as chlorine-free manufacturing processes. Other brands that are also recommended are: 365, Natural Value and Seventh Generation.
And who's to be avoided? well, when it comes to toilet paper you will find there few familiar names: Scott, Target, Wal-Mart, Kleenex Cottonelle, Chramin, Quilted Northern and Angel Soft. According to the report they all use zero recycled paper (and of course zero post consumer content) and are bleached with chlorine compounds [just take into consideration the follwoing comment from Greenpeace: In the few cases where companies did not respond to our request for verification of recycled content percentages and whitening processes used, we assumed 0% overall recycled, 0% post-consumer recycled and ECF bleaching.]
The report is followed by a very interesting article in the New York Times ("Mr. Whipple Left It Out: Soft Is Rough on Forests" by Leslie Kaufman), where I learned the astonishing fact that "tissue from 100 percent recycled fibers makes up less than 2 percent of sales for at-home use among conventional and premium brands."
Why? well, according the article the main reason that toilet paper made of recycled paper is not as soft as toilet paper that is made of trees. Actually the article explains "it is the fiber taken from standing trees that help give it that plush feel, and most large manufacturers rely on them."
In other places around the globe the situation is in some way better and in Europe and Latin America, products with recycled content make up about on average 20 percent of the at-home market.
The price for the American's love for softness is very high - the article brings another devastating fact: "25 percent to 50 percent of the pulp used to make toilet paper in this country comes from tree farms in South America and the United States. The rest, environmental groups say, comes mostly from old, second-growth forests that serve as important absorbers of carbon dioxide...In addition, some of the pulp comes from the last virgin North American forests, which are an irreplaceable habitat for a variety of endangered species, environmental groups say."
And it doesn't end with trees - there are the water and energy required in the process of turning a tree into rolls of toilet paper, and there's also the polluting chlorine-based bleach process used to achieve greater whiteness.
Who's to blame? well, Kimberly-Clark, which says it's the American consumer who "like the softness and strength that virgin fibres provides". I wounder if these consumers would make the same choice if they knew that for example 14 percent of the wood pulp used by Kimberly-Clark came from the Boreal forest in Canada.
The answer unfortunately is that in this case we cannot count on the consumer nor on the companies who make huge profits out of these soft papers (An article in the Guardian states that "paper manufacturers such as Kimberly-Clark have identified luxury brands such as three-ply tissues or tissues infused with hand lotion as the fastest-growing market share in a highly competitive industry.").
Even if consumers in the U.S. will become more aware of their toilet paper's footprint and choose to buy more recycled paper, my guestimation is that recycled paper usage will be no higher than in Europe (20%). And that's the optimistic scenario.
So what's the solution? in one word: regulation. We need global and local regulation that will ban first and foremost the use of ancient forests for manufacturing tissue products. We also need regulation that will put a price tag on the environmental damages made here, so when you buy toilet paper, you will pay their real price and not a price that ignores the environmental costs. Only this way a real change can be achieved. It's the same with plastic bags and with many other bad habits we have. Voluntary steps just don't do enough or do too little and we can't afford too many years of this softness obsession to keep going on. We just can't.
I'll be happy to hear more ideas and thoughts how to end American's obsession to soft toilet paper. Please add your comment!
Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.
To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.
Who said that activism can't be funny, even when it deals with serious issues?
