What is happening to Dunder Mifflin's core business?

It might look like a weird question, but you have to understand I was just about to see another episode of my favorite show, The Office, when I read the following news: "A record-high 63.4 percent of the paper consumed in the U.S. was recovered for recycling in 2009."

Wow, I said to myself, this is impressive. I should read a little more about it. The Office can wait few more minutes (I watch it on Hulu, so there's no time pressure..).

I found the news on paperrecycles.org, which is the website of the Paper Industry Association Council (PIAC) and it came from the American Forest & Paper Association (AF&PA). It added that "this is great news for the industry and the environment, and exceeds the industry’s 60 percent recovery goal three years ahead of schedule. To balance growing global demand for recovered fiber and decreased paper consumption, increasing recovery nationwide remains a priority."

Something got my attention here - 'decreased paper consumption'. I checked the figures provided by PIAC and saw it's true - since 2004 the supply of paper is in decline. Check it out:

	Supply1 (000 tons)	Recovered (000 tons)	Recovery Rate2
1999	105,316	46,818	44.5%
2000	102,810	47,311	46.0%
2001	97,395	46,996	48.3%
2002	98,949	47,645	48.2%
2003	98,018	49,255	50.3%
2004	101,884	50,187	49.3%
2005	99,613	51,272	51.5%
2006	100,665	53,314	53.0%
2007	97,007	54,325	56.0%
2008	89,838	51,822	57.7%
2009	78,902	50,036	63.4%

Source: paperrecycles.org

And it's not a small decline: from 2004 to 2009 the supply of paper in the U.S. saw a 29% decline. Now, firstly this is one of the main reasons the recovered rate is relatively high - there's also a decline in the absolute number of recovered paper, but the supply has just decreased in a faster paste.

That's also the conclusion of the report State of Green Business 2010, although they have different figures:

For the first time since 2001, the year of the last national economic downturn, the amount of paper recovered in the U.S declined, by about 2.5 million tons. But at the same time, total paper consumption dropped nearly three times as much, so the overall percentage of paper recovery rose. In fact, the intensity of paper use — the amount of paper used per dollar of GDP — improved by the largest margin since the boom year of 2000.

And the decrease in supply is not just in the U.S. Clive Suckling, Global Leader Forest, Paper and Packaging at PricewaterhouseCoopers wrote in their report, Forest Paper and Packaging Deals. Branching Out – 2009 Annual Review, that "Market conditions for the Forest, paper and packaging (FPP) sectors remained very diffi cult in 2009. In the latter half of the year, conditions began to improve in some of the emerging markets, while demand in North America and Europe remained at historically low levels."

So it this trend going to continue? And is it a good thing? I believe that the answer is Yes for the first question. We see that the decrease in supply started couple of years before the beginning of the recession (which might got things worst of course) and is likely to continue as companies (and individuals) that try to save in their paper consumption will continue to do so, as they figure out they're reducing costs by saving on paper (see our paperless office post). Other trends as the transition from print to digital in the publishing industry will contribute to it as well.

The second question is more complicated - paper is not a bad thing in itself. Producing it unsustainably is the problem, not to mention its end of life. So even though we see improvement in the recovery rate, there's still much more to be done about the production of paper. Mandy Hagith, author of the recommended book "Paper Trails: From Trees to Trash - The True Cost of Paper" explained the problem:

"No one likes to think of trees being felled, but many of us have a cosy image in our heads that it all comes from recycling or "sustainable" woodlands growing in neat rows, perhaps somewhere in Sweden. It's a myth. Globally, 70 per cent of the 335 million tons of paper the world uses each year comes from natural, un-farmed sources. In Canada, the UK's biggest source of pulp, 90 per cent of its output comes directly from its ancient forests."

So the bottom line is that we don't want to see Dunder Mifflin going out of business and hope they be more successful under the new ownership of Sabre. We just want to see their main product becomes more sustainable!

Yours,

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Want more toilet paper in your office? Start shredding some paper!

How far can green innovation go? check out White Goat and you'll probably think the sky is the limit.



Here are some more details: At Eco-Products 2009, Oriental Co., Ltd. exhibited a revolutionary recycling machine called White Goat, which makes toilet paper from shredded paper. White Goat also has a shredding machine in it. The shredded paper first goes into a hopper, where it is untangled in small batches, and its then dissolved in a pulper. Any foreign matter is removed in a tank, and the pulp consistency is adjusted. Next, the wet paper is thinned out and dried. The dry paper is wound into finished toilet rolls, which emerge from the outlet one at a time. All of these tasks are done automatically.

This might not be the softest toilet paper you have tried, but it is still a revolutionary idea. I'm not how much water the White Goat needs for the process, but this is definitely an innovative thinking we need to see more of when it comes to paper!

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting Sustainable Reading!

Creative recycling: THEY are making a book from waste paper in the Netherlands

How you can make products out of waste? how you can recycle creatively? we usually look for innovative companies like TerraCycle to learn how to do it, but today we go all way to the Netherlands to see how you do it with books!

We're talking about a book designed by THEY, a communications agency of the Netherlands, for one of their customers - Lingotto, a project developer in Amsterdam that, amongst other projects, redefines old buildings and gives them a new purpose.

The inside of the book is entirely printed on paper that’s been used for test prints. They explain that on average with every printing run 1 to 2 percent of the paper gets used for testing. So printing 100.000 sheets leaves 2000 sheets of waste paper.

THEY collected different types of test paper and printed 500 books on the backside of the test pages. THEY used Japanese stab binding, by which you leave the old, ‘wrong’ side on the inside and the ‘right’ side, the side you want to read, on the outside.

The cover of the book is made of misprinted packaging for juice and milk. By using different packages and printing in small numbers, the covers are all unique.

For the principle of redefining things like THEY do in this book, THEY invented a new word, made out of existing words, calling it: Restructive.

I haven't seen the book but from the pictures it looks fabulous, and the idea is definitely great. I know it's not a solution for every book printed on paper, especially as my guestimation is that the cost involved is relatively higher than the cost you have for regular printing, BUT this is definitely an example of the creativity and way of thinking we need to see in order to make printing greener and reading more sustainable.

You can read more on THEY at their website - www.theyhaveawebsite.com

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing