Showing posts with label survey. Show all posts
Showing posts with label survey. Show all posts

Friday, May 28, 2010

Do most of the students really prefer physical books on eBooks?



















Congrats to all the students who had their graduation ceremonies today, as well to those who have them tomorrow! We think about this generation as one who feels much more comfortable with electronic information and devices, at least much more than my generation (X generation) or the Baby Boomers. But is this true?


A new survey found out that when it comes to bank statements or bills it's definitely accurate, but when it comes to books or magazines the picture is more complicated.

The nationwide poll, conducted by Eric Mower and Associates and commissioned by Domtar, one of North America's leading paper companies, found that while college juniors and seniors believe going paperless helps the environment, fewer than 30% would give up printed books, magazines and newspapers, photos or official documents.

Here's another interesting finding of the survey:
"When it comes to studying at school, 52% of students like materials on paper. 23% report they prefer hard copies of most notes and professors also print out class materials. Another 29% of students said that while they like hard copies, their professors tend to send out electronic copies."

You might be suspicious and wonder if the results has anything to do with the fact that the survey was commissioned by a paper company. I know that I would. I teach students and I see a reality that is a bit different, where a growing number of students feel more comfortable with paperless materials.

Yet, I read this week on The Register that "Amazon's Kindle DX is flunking out of college. According to a report by The Seattle Times, the $489, 18.9 ounce (0.54kg) Kindle DX, with its 9.7-inch monchrome e-ink display, is getting bad grades from college students."

The report on The Seattle Times mentioned that "At the University of Virginia, as many as 80 percent of MBA students who participated in Amazon's pilot program said they would not recommend the Kindle DX as a classroom study aid (though more than 90 percent liked it for pleasure reading)." Why? Well, one of the students quoted in the article explained that "You don't read textbooks in the same linear way as a novel. You have to flip back and forth between pages, and the Kindle is too slow for that. Also, the bookmarking function is buggy."

Amazon, according to the article, seems to be taking the student feedback seriously. The company last month announced software upgrades enabling Kindle users to sort books into collections and zoom in on PDF documents.

It looks to me though that even though now the electronic reading devices might not provide a superior alternative to printed textbook, this situation will change in 5 up to 10 years. Better technology, more user friendly features and the option to get the textbooks in a much cheaper price should do the work for electronic textbooks. I also believe that the number of students willing to exchange their printed books in electronic books is much greater than 30%, but at the same time, the real test is how many students will actually do it and not just talk about it.

What do you think? Please comment and let us know!

Yours,
Raz @ Eco-Libris


Eco-Libris: Promoting sustainable reading!

Sunday, October 26, 2008

New survey: 40% of magazine readers will pay more for greener magazines

I learned on Treehugger on a new survey of Hearst Magazines subscribers, which has a very green bottom line: many magazine readers care about the environment and are ready to pay more for magazines printed on recycled paper and committed to eco-friendly practices.

Net Ives reports on Advertising Age on the survey's results:

- Almost four out of five respondents agreed that everyone should care about being eco-friendly.

- 43% of respondents agreed with the statement "If I learned that a product I regularly use was not eco-friendly, I would stop buying it."

- 43% said they would pay more for a magazine printed on recycled paper

- 39% said they would pay more for a magazine committed to eco-friendly practices.

These are pretty good results, although you see an approximate 50% transition ratio - about 80% think everyone should care about the environment, but only about half of them translate it into action, whether negatively to stop using products that are not eco-friendly, or positively by paying a premium for magazines that go green.

Nevertheless, it is encouraging to see that level of support and willingness to pay a premium for magazines that go green. But how much eco-conscious readers are really willing to pay? I guess that when you break it into numbers (more than $1, less than $1, etc.), you will get better understanding of the value readers see in the usage of recycled paper or using eco-friendly practices.

You can see it on a 2005 study of American book and magazine readers that found that almost 80% of consumers are willing to pay more for books printed on recycled paper. At the same time "only" 42% were willing to pay $1 more per book according to the survey.

In any case, it is clear that there is a growing number of readers that are willing to show their support for greener books, magazines and newspapers by paying a reasonable premium for these products, just like they pay it for many other green products they purchase.

More related articles:

Can wheat straw replace trees as the source of paper?

Green Options - ReadyMade Magazine Goes Digital in Green Issue


Yours,
Raz @ Eco-Libris
www.ecolibris.net