Thursday, December 6, 2007

An interview with Jack Guest, creator of the film 'A Convenient Truth'


















About two weeks ago I wrote here about a new film about the world getting better - 'A Convenient Truth'. I saw the trailer, read about the film on its website and was very intrigued with the film and its creator, Jack Guest.

I decided I should learn more about the film and Guest, and asked Guest for an interview. He agreed and I am happy to bring you my interview with Jack - the guy who brings us a movie that is both a green and a personal journey to a better future.

Can you please tell us what the movie is about? How does it relate to 'An Inconvenient Truth'?

The film's about the possibility that things can get better. An Inconvenient Truth showed us in no uncertain terms that we face a huge problem on planet earth. A Convenient Truth looks at turning that problem into an opportunity, showing that we can make things work, for everybody.

Is the final movie similar to what you had in mind when you started this journey?

Only a little. Once we started filming it took on a life of its own, it's a very organic process. At first I wanted to jump straight from amateur filmmaker to Oscar-winning professional, without realising that I didn't have the skills to do that. If I'd realised how much work goes into making a film I'd probably never have started.

Why did you choose to go to Sweden from all places?

I was doing lots of local green politics at the start of 2006 when Sweden announced plans to break their dependence on oil by 2020. This was a big declaration at the time. The scale of climate change wasn't widely acknowledged then as it is now, so it was a bold, forward-looking and exciting decision, and I wanted to know more.

What was the most important green lesson you learned during the work on the film?

That consistency and constancy of action is more important than grand gestures.

Is there really a convenient truth? Do you believe the Swedish solutions can be applied to other countries with different ways of thinking, like the U.S. for example?

Yes. The cornerstone of the Swedish solutions was collaboration and action. It's this spirit, rather than the specifics of solutions (which will always change from location to location), that can and needs to be applied to other countries.

The people I met were inspirational in that they saw very clearly that there was a big problem, were in no doubt as to the importance of doing something about it, and so just got on and did something. No big fuss or argument.

Their 2006 oil commission report, for example, saw politicians, civil service, business, citizens and the media all working together, communicating and collaborating to get the job done.

Many people claim that no matter what we, the people, do it has no real influence, and only governments, policies and regulation can make a difference - what are your thoughts about this claim?

For me it's a personal issue. There will always be voices on the sidelines, arguing, heckling, seeking to undermine the good work being done. My question is this, am I doing what I need to do about this issue? Am I doing the best that I know how? And will I look back and be satisfied that I played my part, whatever the eventual outcome is. If I can answer yes then I know I am contributing, no matter what anyone else says or does.

Did you manage to keep the work on the film environmental-friendly?

Yup, we're a super low carbon film. I don't know how low, but very, very low. Certainly the best that we knew how. Most of our work has been done digitally, we travelled efficiently.

What are your plans concerning the distribution of the film? will it be available online? any plans to participate in film festivals?

We're in talks with one distributor at the moment, and it's too early to say anything more. Releasing the feature length preview (95 minutes) online has worked very well. I think the main film will be more suited to a traditional style release, although there are some exciting self-distribution options opening up, like Brave New Cinemas as a way for people to organise screenings of new films for themselves all around the world.

The organic nature of the production so far has meant we haven't done any forward-planned applications to film festivals and given the ACT NOW message, I don't want to wait many months to get a good slot. We'll see.

Why did you choose to start with a 95-minute preview? what is the difference between the preview and the movie itself?

To get the film rolling, show people what we saw in Sweden, and help fund the main release next year.

The preview film is a little rough around the edges and focuses on the Swedish people and projects that we visited. Although split into five parts it remains a film in itself, produced on a low budget by a great team of collaborators. Someone said watching it is like having a nice massage.

The main movie has been produced on a bigger budget, with a more experienced team and is aimed at a wider audience. It's less about the specific Swedish solutions and more about my journey to the country, making the film, and then continuing across the Atlantic by cargo ship. It's a lot more personal.

Any advice to people who will want to follow your steps and make their own independent films on green issues? would you say that with all the hardship and budget difficulties it was worthwhile?

Absolutely. Hardship and difficulties were the only way to learn what to do better next time. My advice is go for it.

What are your plans for the future? any new project in the horizon?

I'm doing a course in Shiatsu massage and oriental therapy to learn about practical hands-on healing. There is another film on the horizon too, it's a continuation of the journey really, about going to meet some smart people to ask if it's our inner lives that are heating up the planet.

Did you receive a phone call from Al Gore yet?

No. He's a busy man. Maybe once we've built his 200 foot gold statue he'll visit.

Thank you Jack! I am going to watch the preview this weekend and I invite all of you to check it out. The 95-minute preview splits into five parts, between 5 and 30 minutes each. Each part costs about $0.75 (or £1) and
you get 200 credits to watch one part for free.

And there's the trailer, if you want to get a glimpse of the movie:




Yours,
Raz @ Eco-Libris

Wednesday, December 5, 2007

UK book industry goes (a little bit) green

The Guardian reported yesterday that the UK books trade "has taken a step towards a greener future, setting a target of a 10% reduction in carbon footprint from 2006 levels by 2015."

According to the article, the 10% reduction target has been adopted by the industry's Environmental Action Group (EAG), a panel set up earlier this year by the Booksellers Association and the Publishers Association, where you can find high-level figures from Penguin, HarperCollins, Hachette, Random House and Faber.

This is indeed very encouraging to see that leading organizations in the UK book industry are taking action and moving in the right direction.

But isn't 10% reduction too little? not to mention the fact that the reduction will be from 2006 figures. The Kyoto Protocol for example referred to 1990 figures as the basis for CO2 reduction calculations (although, there it was only 5% reduction of 1990 figures).

Not only that, but it's also only a recommendation. Tim Godfray, the chief executive of the Booksellers Association, explained that the figure is a non-binding target they are "encouraging publishers and booksellers to adopt".

Still, I think that it is better than doing nothing and it shows that the UK book publishing industry do not ignore the environmental impacts of the industry. I truly hope to see bolder steps following this one.

Andy Tait from Greenpeace also addressed this issue on the article saying "however, the target is an encouraging start, but it's not enough...Encouraging booksellers and publishers to reduce their carbon footprint by 10% is a positive gesture, but a much more serious impact would be made if the publishing industry insisted that the pulp and paper industry that supplies them cleans up its act. Energy efficiency, clean renewable energy and an end to using paper from ancient forests could transform the industry that supplies the raw materials for our books and magazines."

I join Tait in his call to the industry and would like to add to his list also the urgent need to significantly increase the use of recycled paper.

Yours,
Raz @ Eco-Libris

Eco-Libris: a great green gift for the holidays!

Tuesday, December 4, 2007

Eco-Libris at bookstores in Northern California

I love bookstores. I can spend hours just wandering around and looking for great books.. And now in Northern California it's getting even better - you can find Eco-Libris in bookstores!

Yep, starting this week you can find Eco-Libris stickers in three independent bookstores.

- East West Bookstore: 324 Castro Street, Mountain View, CA 94041 www.eastwest.com

- San Francisco State University Bookstore: 1650 Holloway Ave. San Francisco, CA 94132 www.sfsubookstore.com

- Willow Glen Books: 1330 Lincoln Ave. San Jose, CA 95125

In these bookstores, you can buy a new book and balance it right there. You will receive a sticker of Eco-Libris that you can proudly display on the new book, and of course a new tree will be planted to balance out the paper used for printing your new book.

All of these independent bookstores are members of the Northern California Independent Booksellers Association (NCIBA), which Eco-Libris is proud to work with. We are happy to work with independent bookstores since we see them as a viable part of a local economy that supports both community life and regional sustainability.

We hope to see more bookstores joining the list of stores that provide their customers with the opportunity to balance out the books they bought on spot. We will keep you of course posted!

Yours,
Raz @ Eco-Libris

Monday, December 3, 2007

Leadership down under













Today's post is not about books, trees, sustainable reading or eco-conscious readers. It's about leadership. Green leadership.

Today the new Aussie prime minister Kevin Rudd was sworn in as Australia's 26th prime minister and his first action as prime minister was to ratify the Kyoto Protocol.

In his first news conference since his election, Mr. Rudd, the new prime minister from the labor party, promised "action and action now" on climate change. And so he did. Now, the U.S. was left as the only developed nation not to have ratified it.

Kudos to prime minister Rudd. This is the kind of leadership we need to fight global warming and other urgent environmental issues we're facing. We can only hope to see such action from the next president of the U.S.

Yours,
Raz @ Eco-Libris

Sunday, December 2, 2007

Worldchanging - Holiday green gift guide for book lovers: part 7

I am happy to present you with part 7 of Eco-Libris blog's holiday green gift guide, the guide that will help you find the best green books to give as gifts this holiday season.Today we have the pleasure to bring you a recommendation of Alex Steffen of Worldchanging. Alex recommends on one of the most interesting and comprehensive green books published in the last couple of years, which he knows very well as he also edited it.

Alex Steffen has been the Executive Editor of Worldchanging since he co-founded the organization in 2003, as the next phase in a lifetime of work exploring ways of building a better future. In a very short time, Worldchanging has become the most widely-read sustainability-related publication on the Internet, with an archive of over 7,000 articles by leading thinkers around the world. Steffen works tirelessly to share Worldchanging's ideas and message worldwide through regular speaking appearances to influential audiences and at leading companies such as Weiden + Kennedy, Nike, Amazon, Ideo, Arup, Nau, Yahoo! and the World Travel and Tourism Council.

Prior to founding Worldchanging, Steffen worked as an environmental journalist on four continents (where he wrote about everything from Japan's fast breeder reactor program to the UN "Earth Summit" in Rio de Janeiro). That work led him to provide strategic consultation to over 50 environmental groups. He also served as president of the board of Allied Arts (the venerable Seattle urban design advocacy group), a co-founder of the Livable Communities Coalition and the Fuse Foundation, and has served on the boards or steering committees for numerous other NGOs and campaigns. Steffen's media work extends into newspaper, radio, and an on-air television, and he started the short-lived but influential magazine, Steelhead, in the mid-nineties.

Alex Steffen's recommendation for this holiday's gift is:

Worldchanging: A User's Guide for the 21st Century

Author: Alex Steffen (Editor), Al Gore (Foreword), Bruce Sterling (Introduction)

Publisher:
Harry N. Abrams Inc.

Published in: 2006

What it is about: Worldchanging: A Users Guide for the 21st Century is a groundbreaking compendium of the most innovative solutions, ideas and inventions emerging today for building a sustainable, livable, prosperous future.

From consumer consciousness to a new vision for industry; non-toxic homes to refugee shelters; microfinance to effective philanthropy; socially responsible investing to starting a green business; citizen media to human rights; ecological economics to climate change, this is the most comprehensive, cutting-edge overview to date of what's possible in the near future -- if we decide to make it so.

The Worldchanging book contains over 600 pages, divided into 7 sections which include a vast range of topics.

Stuff: green design, biomimicry, sustainable food, clothing, trade and technology.

Shelter: green building and landscaping, clean energy, water, disaster relief and humanitarian design.

Cities: smart growth, sustainable communities, transportation, greening infrastructure, product-service systems, leapfrogging and megacity challenges.

Community: education, women's rights, public health, holistic approaches to community development, South-South science, social entrepreneurship and micro-lending, and philanthropy.

Business: socially responsible investment, worldchanging start-ups, ecological economics, corporate social responsibility and green business.

Politics: networked politics, new media, transparency, human rights, non-violent revolution and peacemaking.

Planet: the big picture - everything from placing oneself in a bioregion to climate foresight to environmental history to green space exploration.

Why it's a great gift: Here's some of what people have said about it:

"To build that future, we need a generation of everyday heroes, people who—whatever their walks of life—have the courage to think in fresh ways and to act to meet this planetary crisis head-on. This book belongs in the library of every person who aspires to be part of that generation." Al Gore.

"Read it: it may change your life." Elizabeth Kolbert, New Yorker Writer.

Thank you Alex for your recommendation! This is a great book and one I'm personally going to give it to a dear friend of mine (can't disclose names before giving it..)

If you choose to give your friends or family this book as a gift on the holidays, you are more than welcome to balance it out with Eco-Libris, add its sticker to the book and make it the perfect green gift for the holidays. And of course, don't forget to check the website of Worldchanging, one of the most mind-provoking environmental websites out there.

And just a reminder, here are the other recommendations we had so far on our guide:

Part 1 - The Man who Planted Trees by Jean Giono
Part 2 - Home Work : Handbuilt Shelter by Lloyd Kahn
Part 3 - The Joy of Vegan Baking by Colleen Patrick-Goudreau
Part 4 - The Tiny Seed by Eric Carle
Part 5 - Deep Economy by Bill McKibben
Part 6 - The Armchair Environmentalist by Karen Christensen

The whole guide can be found here - http://www.ecolibris.net/holiday_guide.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: a great green gift for the holidays!

Now you can find on our website two special offers for the holidays - holiday greeting cards and holiday certificate gifts.

Saturday, December 1, 2007

Green Holidays - the discussion

December started today and it's time to see how we can make the holidays greener. Eco-Libris blog will bring you this month tips, ideas and thoughts that will hopefully inspire us all to enjoy joyous holidays, but with a smaller impact on the environment.

A good place to start with is the discussion about the concept of green holidays, which I found in a very interesting article on the New York Times last Sunday. Alex Williams brought in this article (
Jolly and Green, With an Agenda) many aspects of what can be done and how it should be done to make the holidays greener.

This article shows you the progress that green thinking has made toward mainstream America. It also shows you what a long road is ahead of us before the majority will embrace green and make it inseparable from the holidays.

So check it out. Definitely a mind-provoking
article (btw - you will find a book mentioned in the article that was reviewed here a couple of days ago). And don't forget to follow our blog this month for more posts on green holidays.

Yours,
Raz @ Eco-Libris

Eco-Libris: a great green gift for the holidays!

Friday, November 30, 2007

Planting 79 million trees in one day

The UN climate change conference will take place next month in Bali, Indonesia. In the meantime, Indonesia, which has been losing its forests at a rapid pace in recent years, launched a campaign to plant 79 million trees in one single day - November 28.

Reuters reported that President Susilo Bambang Yudhoyono (in the picture) was quoted by state news agency Antara as saying "we have been negligent in the past, now we have to get our act together," as he planted saplings on the outskirts of Jakarta on that day.

And President Yudhoyono knows what he is talking about - according to Greenpeace, Indonesia had the fastest pace of deforestation in the world between 2000-2005, with an area of forest equivalent to 300 soccer pitches destroyed every hour. One reason for these unbelievable rates of deforestation are the rapidly expanding palm oil plantations, partly driven by ambitious plans for biofuels.

Deforestation (and also the forest fires) also one of the main reasons that Indonesia is also among the world's top three greenhouse gas emitters, together with the US and China.

Back to the planting operation - the Indonesian forestry ministry officials said 79 million saplings were collected from local governments around the archipelago and they were planning to complete the planting in one day.

The planting campaign was part of a United Nations global campaign to plant one billion trees - the Billion Tree campaign, which was launched by Nobel Laureate Wangari Maathai last November (the campaign, by the way, also featured us on their website—(
http://www.unep.org/billiontreecampaign/CampaignNews/Eco-Libris.asp). These efforts are due to the fact that deforestation accounts for around 20 percent of man-made emissions of carbon dioxide, the main driver of global warming.

I don't know yet if the Indonesians succeeded in their goal and planted 79 million trees, but in any case it's an importnat step in the right direction. Even more important is to significantly decrease the rapid rate of deforestation in this country, and this is the main test for Indonesia's will to go green.

One-time planting won't do the job unless a consistent policy of handling illegal loggers and foreign companies that look for quick profits out of Indonesia's natural capital will take place, and the sooner the better.

Yours,
Raz @ Eco-Libris

Eco-Libris: a great green gift for the holidays!