Sunday, March 1, 2009

Green fringe

Fringe Magazine is a revolutionary literature magazine that was founded "to fight against the homogenization of culture and the loss of revolutionary literature at the high-literary and popular levels." On March 2009 it is clebrating its third anniversary with a theme issue dedicated to the environment.

I liked Fringe the minute I saw it. Firstly it's published only online online to avoid wasting resources, it is "a Magazine with a Sense of Humor and no Respect for the Respectable", and did we mention they have a theme issue on the environment?

In this issue you can find an interview with Kelly McMasters (whose book "Welcome to Shirley" was reviewed on our blog last year), non-fiction, poetry, a short story, artwork (see photos below), a critical essay entitled "Revaluing Nature Writing: Toward Love and Flower Power" and more.

I decided it's time to learn more about Fringe and interviewed its editor in chief, Lizzie Stark (see
photo below. Credit: Yian Huang)

Hello Lizzie. Please tell us what we can find in the upcoming issue of Fringe magazine?
We've got a pleasant and eco-friendly mixture of poetry, prose, criticism and art.

How did you come up with the environment theme?
Every year we try to do an issue with a political theme -- in the past we've done Feminism and Ethnos themed issues. For the last two years our poetry editor has talked about how much she liked writing about place. So we started thinking about place in a political kind of way and eventually we came around to environment.

photograph from Fringe's current issue (credit: Diane Parisella-Katris)

Fringe Magazine's manifesto says "We founded Fringe to fight against the homogenization of culture and the loss of revolutionary literature at the high-literary and popular levels". How you connect these goals with the environment theme of the upcoming issue? do you find this connection a natural one?
There's no doubt that everything "green" is hot these days, and I think that we're seeing the corporate world co-opt this trend in order to sell us everything from "natural" surface cleaner to eco-jewlery and carbon credits. That's not necessarily a bad thing -- in fact, there's a lot about it that's good, but it does feed into our consumer mentality, perhaps at the expense of other ways of preserving the environment. All of us have to start thinking more carefully about how we use resources. Fringe wants to be a part of that paradigm shift.

In terms of what's out there in the world of writing, I think that the literary community is a peculiar animal. A lot of writers want to write work that transcends a particular time and place by tapping into universal emotions. Many literary writers think of "political writing" in a narrow sense, as writing which is necessarily tied to the here and now and therefore at odds with the goal of writing something timelessly human.

While we do publish the timely (see Issue 6 long poem
on the Alaskan Bridge to Nowhere), Fringe also rejects the notion that writing with a political bent can't tap into universal human emotion. Surely the current generation of artists and writers has a moral responsibility to help shape the discussion on one of the biggest issues facing humanity. We want writing that wakes up the reader to environmental realities in a non-preachy way and still has time for emotional gut-punches. We think that's revolutionary, and it's what we aspire to publish in every issue.

Was it difficult to collect materials on the environment in comparison with other themes you had so far?
No. We always get fewer submissions for our theme issues, but in general we find themed submissions have a higher overall quality, possibly because writers who have pieces that they really like take more time to search out suitable publications and so we receive submissions for our theme issues that fit our aesthetic more clearly.

photograph from Fringe's current issue (credit: Diane Parisella-Katris)

Any piece on the issue you like and want to recommend in particular?
It's tremendously hard to pick a single piece from our best issue ever (although admittedly I feel this way about every issue). I'm in love with Molly Gaudry's piece "Revaluing Nature Writing: Toward Love and Flower Power," an essay that discusses the roots of eco-criticism, why it's necessary and the directions it might take in the future.

From a literature standpoint, Rick Andrew's set of poems, each titled "Field" moved me because they describe the emotional meanings that the natural world contains. We often look at the environment from a practical standpoint -- if we don't preserve it, we die -- but Andrews captures the less tangible benefits of natural beauty.

Is your online format part of your own environmental agenda?
Yes. And it's also cheaper for the editors, who publish the magazine with their pocket money. We don't publish dead-tree editions and we don't accept dead-tree submissions. The yearly copies of our submission guidelines and work from the site that we hand out at the AWP writer's conference are the only paper that we produce...well, that and our yearly tax returns. To be honest, I suppose it's possible that all the electricity we use to juice our site outweighs our lack of paper -- I've never looked into it.

How do you see the role of artists and writers in the fight for a better and greener world?
It's the job of artists and writers to remind us of the beauty of the natural world, why it's worth preserving and what is happening to it. In terms of more journalisty nonfiction writing, it's often the job of writers to raise questions about environmental degradation and drive people to action. Kelly McMasters' book, Welcome to Shirley, which chronicles her childhood growing up in a town close to a leaky nuclear reactor, is an example of this. I did an audio interview with her about this for our issue.

Do you see this issue as a one time effort, or you intend to keep focusing this way or another on the environment in the future?
None of our theme issues are one-time efforts. We always run them because an editor wants to see more of a certain type of writing. We're always open to feminist and race-conscious submissions, and we certainly want to publish more environmental writing in the future. The theme issues help us refine and define our mission as a magazine by showing us what political literature can be.

What do you hope that your readers will take with them after reading this issue?
I hope everyone who reads will think more carefully about their relationship with their environment, and the emotional reasons as well as the practical reasons to preserve it. For our readers who are also writers, I hope they think more about how artists and writers can help shape the public's perception of the environment, and get out there and write some lit.

The Environment issue of Fringe is available online at http://www.fringemagazine.org.

Yours,
Raz @ Eco-Libris
www.ecolibris.net

Friday, February 27, 2009

Celebrating RIPPLE Africa's planting season - last photo

Today we have the last beautiful photo from Malawi, Africa, where our planting partner RIPPLE Africa has finished another successful planting season. About 1.5 million trees being planted on December and January.

In the photo you can see Agnes Nyakayira of the Chigwiti Afforestation club, and I hope you recognize the logo in the sign :)























We hope you enjoyed all the photos we published here on our blog as part of our celebration of the end of another successful planting season in Malawi. All of the photos will be available very soon on our planting gallery, together with many other beautiful photos from our planting partners.


Once again, thank you to RIPPLE Africa for their dedicated work in Malawi. We're proud to be part of it!

Yours,
Raz @ Eco-Libris
www.ecolibris.net

And the winner in one of Justin Locke's books is...

We had a very interesting discussion here following Justin Locke's guest column "A New Business Model for the Book Publishing Business".

We got great feedbacks and we thank all the readers who added their comments on this blog, as well as other places on the web where this article was mentioned. And we have a winner!


The winner who was chosen by Justine Locke is Brooke, who wrote the following:


"The art world has a similar issue when it comes to resales at auctions. Europe resolved it by giving a portion of the profits to the artists, but ONLY at auctions, not private resales."

Congrats to Brooke, who won one of Justin Locke's books! She will be able to choose between Real Men Don't Rehearse, his very popular and laugh-out-loud musical memoir of his playing days with the Boston Pops (see the writeup in this month's International Musician Magazine) , and his new book, Principles of Applied Stupidity (How to get and Do More by Thinking and Knowing Less). Find out more about each book and his other publications and his professional speaking at www.justinlocke.com

We thank Justine Locke again for bringing up this important issue and we will keep you updated in the future in his efforts to establish a new model for the book business.

Yours,
Raz @ Eco-Libris
www.ecolibris.net

Thursday, February 26, 2009

Trees of soft toilet paper - what do you choose?



How green is your toilet paper? not sure? here's the guide that will give you the answers: Greenpeace has just released on Monday its latest Recycled Tissue and Toilet Paper Guide.

The report is providing customers with important information about tissue products and toilet paper using 3 criteria: usage of 100% recycled paper, at least 50% post consumer recycled paper and bleached without toxic chlorine compounds.

Each category includes ranking of brands, where products that meet 3 criteria are recommended, products that meet 2 criteria are defined as "can do better" and products that meet only one or no criteria at all are "to be avoided".

Let's focus for a minute on toilet paper, the most popular product among the ones reviewed in this report. The brand in the first place is Green Forest, which uses 100 percent recycled and 90 percent post-consumer content, as well as chlorine-free manufacturing processes. Other brands that are also recommended are: 365, Natural Value and Seventh Generation.

And who's to be avoided? well, when it comes to toilet paper you will find there few familiar names: Scott, Target, Wal-Mart, Kleenex Cottonelle, Chramin, Quilted Northern and Angel Soft. According to the report they all use zero recycled paper (and of course zero post consumer content) and are bleached with chlorine compounds [just take into consideration the follwoing comment from Greenpeace: In the few cases where companies did not respond to our request for verification of recycled content percentages and whitening processes used, we assumed 0% overall recycled, 0% post-consumer recycled and ECF bleaching.]

The report is followed by a very interesting article in the New York Times ("Mr. Whipple Left It Out: Soft Is Rough on Forests" by Leslie Kaufman), where I learned the astonishing fact that "tissue from 100 percent recycled fibers makes up less than 2 percent of sales for at-home use among conventional and premium brands."

Why? well, according the article the main reason that toilet paper made of recycled paper is not as soft as toilet paper that is made of trees. Actually the article explains "it is the fiber taken from standing trees that help give it that plush feel, and most large manufacturers rely on them."

In other places around the globe the situation is in some way better and in Europe and Latin America, products with recycled content make up about on average 20 percent of the at-home market.

The price for the American's love for softness is very high - the article brings another devastating fact: "25 percent to 50 percent of the pulp used to make toilet paper in this country comes from tree farms in South America and the United States. The rest, environmental groups say, comes mostly from old, second-growth forests that serve as important absorbers of carbon dioxide...In addition, some of the pulp comes from the last virgin North American forests, which are an irreplaceable habitat for a variety of endangered species, environmental groups say."

And it doesn't end with trees - there are the water and energy required in the process of turning a tree into rolls of toilet paper, and there's also the polluting chlorine-based bleach process used to achieve greater whiteness.

Who's to blame? well, Kimberly-Clark, which says it's the American consumer who "like the softness and strength that virgin fibres provides". I wounder if these consumers would make the same choice if they knew that for example 14 percent of the wood pulp used by Kimberly-Clark came from the Boreal forest in Canada.


The answer unfortunately is that in this case we cannot count on the consumer nor on the companies who make huge profits out of these soft papers (An article in the Guardian states that "paper manufacturers such as Kimberly-Clark have identified luxury brands such as three-ply tissues or tissues infused with hand lotion as the fastest-growing market share in a highly competitive industry.").

Even if consumers in the U.S. will become more aware of their toilet paper's footprint and choose to buy more recycled paper, my guestimation is that recycled paper usage will be no higher than in Europe (20%). And that's the optimistic scenario.

So what's the solution? in one word: regulation. We need global and local regulation that will ban first and foremost the use of ancient forests for manufacturing tissue products. We also need regulation that will put a price tag on the environmental damages made here, so when you buy toilet paper, you will pay their real price and not a price that ignores the environmental costs. Only this way a real change can be achieved. It's the same with plastic bags and with many other bad habits we have. Voluntary steps just don't do enough or do too little and we can't afford too many years of this softness obsession to keep going on. We just can't.

I'll be happy to hear more ideas and thoughts how to end American's obsession to soft toilet paper. Please add your comment!

Link to Greenpeace's guide: http://www.greenpeace.org/raw/content/usa/press-center/reports4/tissueguide.pdf

Yours,
Raz @ Eco-Libris
www.ecolibris.net

Wednesday, February 25, 2009

Celebrating RIPPLE Africa's planting season

Today we have another beautiful photo from Malawi, Africa, where our planting partner RIPPLE Africa has finished another successful planting season. About 1.5 million trees being planted on December and January.

In the photo you can see Walter and Milika with a 3 year old Senderella tree.


Tomorrow we have the last photo so don't forget to check it out.

Yours,
Raz @ Eco-Libris
www.ecolibris.net

Webcast alret: Successful “Green” Publishing: Production Marketing and Beyond.

Interested in green publishing? Tomorrow, February 26, 2 pm EST, Publishers Weekly and Green Press initiative will co-host a webcast titled “Successful “Green” Publishing: Production Marketing and Beyond."

What's it's going to be about? Here's the description from the event's website:

Even in today’s economy, it is possible and advantageous to be an environmentally responsible publisher. There are savings to be found in everything from reducing energy costs to basis weights. This free and informative webcast discussion will feature publishers who have made the commitment to be environmental leaders in publishing and have benefited. Attendees will learn how to be proactive about environmental initiatives that can help build recognition for one title or an entire program and will also discover the many ways that green practices can both support all areas of their publishing program as well as the environment.

Panelists include Mary Choteborsky, associate publishing manager and associate editor at Crown, Judy Galbraith, founder and president of Free Spirit Publishing, Tona Pearce-Myers, Production Director at New World Library. The webcast will be moderated by Tyson Miller, Founder and Director, Green Press Initiative.

The inaugural showing of SUCCESSFUL “GREEN” PUBLISHING: Production, Marketing, and Beyond is on February 26, 2009 at 2:00 PM EST, and will be available from the webcast archive for one year following the initial webcast. You can listen to it at no cost - you just need to register.

This should be a very interesting webcast and we recommend anyone involved or interested in the green publishing to listen to it. We will cover it on our blog in a couple of days so stay tuned.

For more details and to listen to the webcast click HERE

Yours,
Raz @ Eco-Libris
www.ecolibris.net

Tuesday, February 24, 2009

Daily photo from the planting season in Malawi, Africa

We continue to present you with photos from Malawi, Africa, where our planting partner RIPPLE Africa has finished another successful planting season. About 1.5 million trees being planted on December and January.

Today we have a beautiful photo of tree seedlings at Chgwiti tree nursery.


We have two more photos to show you (on Wednesday and Thursday) so stay tuned!

Yours,
Raz @ Eco-Libris
www.ecolibris.net