Green book review: "Farm City: The Education of an Urban Farmer" by Novella Carpenter

Today we have a great book for those who secretly dream on growing vegetables and maybe some animal farms, or in other words: becoming an urban farmer.

Our book today is:

Farm City: The Education of an Urban Farmer

Author: Novella Carpenter
Novella Carpenter grew up in rural Idaho and Washington State. She majored in biology and English at the University of Washington in Seattle. While attending Berkeley’s Graduate School of Journalism, she studied under Michael Pollan for two years. Her writing has appeared on Salon.com, Saveur.com, sfgate.com, and in Mother Jones. She also keeps a popular blog about her adventures in city farming at GhosttownFarm: http://ghosttownfarm.wordpress.com/.

Publisher: Penguin Press

Published on: June 2009

What this book is about? (from the publisher's website)
Novella Carpenter loves cities—the culture, the crowds, the energy. At the same time, she can’t shake the fact that she is the daughter of two back-to-the-land hippies who taught her to love nature and eat vegetables. Ambivalent about repeating her parents’ disastrous mistakes, yet drawn to the idea of backyard self-sufficiency, Carpenter decided that it might be possible to have it both ways: a homegrown vegetable plot as well as museums, bars, concerts, and a twenty-four-hour convenience mart mere minutes away. Especially when she moved to a ramshackle house in inner city Oakland and discovered a weed-choked, garbage-strewn abandoned lot next door. She closed her eyes and pictured heirloom tomatoes, a beehive, and a chicken coop.

What started out as a few egg-laying chickens led to turkeys, geese, and ducks. Soon, some rabbits joined the fun, then two three-hundred-pound pigs. And no, these charming and eccentric animals weren’t pets; she was a farmer, not a zookeeper. Novella was raising these animals for dinner. Novella Carpenter’s corner of downtown Oakland is populated by unforgettable characters. Lana (anal spelled backward, she reminds us) runs a speakeasy across the street and refuses to hurt even a fly, let alone condone raising turkeys for Thanksgiving. Bobby, the homeless man who collects cars and car parts just outside the farm, is an invaluable neighborhood concierge. The turkeys, Harold and Maude, tend to escape on a daily basis to cavort with the prostitutes hanging around just off the highway nearby. Every day on this strange and beautiful farm, urban meets rural in the most surprising ways.

For anyone who has ever grown herbs on their windowsill, tomatoes on their fire escape, or obsessed over the offerings at the local farmers’ market, Carpenter’s story will capture your heart. And if you’ve ever considered leaving it all behind to become a farmer outside the city limits, or looked at the abandoned lot next door with a gleam in your eye, consider this both a cautionary tale and a full-throated call to action. Farm City is an unforgettably charming memoir, full of hilarious moments, fascinating farmers’ tips, and a great deal of heart. It is also a moving meditation on urban life versus the natural world and what we have given up to live the way we do.

What we think about it?

My grandfather's cousin, who passed away recently, told me once that getting old is not for sissies. After reading "Farm City" I'm positive urban farming is not for sissies as well. At least not Novella Carpenter's version of it.

It's not only the fact that Novella's farm is not located in a rough city like Oakland (or as she describes it "I have a farm on a dead-end street in the ghetto"), but also the fact that is a real farm, with farm animals that the author and her boyfriend are taking care of, loving and eventually butchering and eating. It's not easy to read about it, not to mention to actually do it.

If you're wondering how it works for Novella Carpenter, here's a video clip from a conversation she had with Michael Pollan, her former professor, who questions her on how she is able to slaughter the animals she raises on her urban farm (the full video is available at http://alturl.com/4bx9):


This fascinating book is a personal journey and it reminded me somehow "Into the Wild". Just like Christopher McCandless, the hero of "Into the Wild", Novella Carpenter keeps exploring her limits while going further into new territories. Only here it's downtown Oakland and not Alaska. One more thing I found similar between the two heroes is the willingness and commitment to their believes, no matter how extreme they have to go (i.e. dumpster diving to get food for the pigs).

I was intrigued with this journey not only because of the author and her farm, but also because of the neighborhood, the city and the people in GhosTown, like Lana and Bobby, who are part of the story and the author's daily life. The author managed to portray them in what I think is the most kind, generous, and funny way anyone has ever portrayed Oakland.

And yes, Novella Carpenter is nothing but a sissy. You can know that from the first page of the book, but by the end of it you got all the assurance you need. And you can be sure then that if there's a model character for a real urban farmer, it should definitely be based on her.

Bottom line: it's recommended to everyone, from new urban farmers all the way to readers who (still) prefer to do their shopping in the supermarket.

Disclosure: We received a copy of this book from the publisher.

If you're looking for other interesting green-themed books, you are invited to check out our green books page on Eco-Libris website's green resources section.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Mohawk Fine Paper became the first paper company to leave the U.S. Chamber of Commerce

Mohawk Fine Paper, one of the two largest premium paper manufactures in North America, is a leading force in the pulp and paper industry when it comes to sustainability.

Yesterday the company enforced its leading position when it left the U.S. Chamber of Commerce due to the Chamber’s position on climate change.

George Milner, Mohawk's vice president for environmental affairs, explained this move to AP, saying that "it hurts the company's credibility as an advocate for environmental protection when it belongs to an organization that vigorously opposes action on climate change."

As reported on Environmental Leader this morning, the announcement of Mohawk was part of the news about the fact that the U.S. Chamber of Commerce spent a record $34.7 million in the third quarter lobbying against the Obama administration's proposals to overhaul energy policy, financial regulation and health care.

It's definitely encouraging to see a company from the paper industry among the defectors from the Chamber, and given Mohawk's record (you can read about it here and here), it seems only natural that they're the first ones from the industry to take a stand and join other companies such as Apple, Exelon Corp. and Pacific Gas and Electric Co. that already left or announced they won't renew their membership in the Chamber.

I hope that Mohawk won't be the last one from the paper industry to leave the Chamber and that we'll see more paper manufacturers following suit.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting sustainable printing!

Kudos to SHI for earning Charity Navigator's highest 4-star rating for the fourth consecutive year!

We are very proud in our three planting partners that we work with to plant trees in developing countries.

Not only that they do a great job in planting trees and benefiting the life of local communities in Africa and Central America, but they also do it very efficiently and responsibly, making sure that funding is being used in the best way possible.

The latest example is coming from Sustainable Harvest International (SHI), which has earned Charity Navigator's highest 4-star rating for the fourth consecutive year! With an exceptional score in organizational efficiency and low overhead, SHI spends just 8% of its budget on administration.

This is a very impressive achievement! Here's what Trent Stamp, President of Charity Navigator, has to say about SHI:

"Only 7% of the charities rated have received at least 4 consecutive 4-star evaluations, indicating that Sustainable Harvest International consistently executes its mission in a fiscally responsible way, and outperforms most other charities in America. This "exceptional" designation from Charity Navigator differentiates Sustainable Harvest International from its peers and demonstrates to the public it is worthy of their trust."

You're welcome to check out further details on SHI's performance on their Charity Navigator's profile and also visit their website at http://www.sustainableharvest.org/

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

The potential and risks of Forest-based carbon offsets: part 1 - the Carbon Canopy

This week we're issuing a 3-part series that will cover one of the most interesting issues in the green market.

It's getting more and more attention (also on this blog) as a promising way to deal with global warming under the cap and trade scheme. At the same time, it is also the center of a heated debate between organizations, companies and others on its legitimacy and effectiveness.

Yes, we're talking about forest-based carbon offsets. Or in other words, enabling landowners who keep their trees standing and not cut them down, or selectively log their forests to earn carbon credits they can trade on the open market. Such a trading system does not exist yet and it's part of legislation before Congress, as well as one of the issues to be discussed on global level in Copenhagen in December.

Today we'll talk about the Carbon Canopy, which according to their website, "seeks to establish a new model to support landowners who expand protection, restoration and conservation of their forests and certify management practices to the high standards of FSC certification. The Carbon Canopy is focused initially on building a credible carbon market model for landowners in the Southern US. "

The group includes timber and paper supply companies, such as Domtar Corporation, Columbia Forest Products and Staples, as well as environmental NGOs such as the Dogwood Alliance, Rainforest Alliance, the Forest Stewardship Council and our friends at the Green Press Initiative.

The coalition starts a pilot project in South U.S. offering what they see as a win-win model: "Private landowners receive revenue for the ecological benefits their forests provide. Forest product manufacturers receive a stable supply of FSC certified wood to use in their products. In turn, large paper and wood end-users and retailers are able to offer FSC certified products to reduce their environmental impacts. And all of us, including our future generations, will benefit from forests that not only support a more stable climate but also biodiversity and watershed protection."

I like this model. It does a good use in the cap and trade mechanism and everybody wins. It also deals with a severe issue - according to the Washington Post, "ninety percent of forests in the South, which ranks as the largest paper and wood-producing region in the world, is privately owned. Some farmers in the region still clear cut their forests, or convert them to pine plantations that are fast-growing but less environmentally beneficial."

Now, there are some that question the concept like Greenpeace. Daniel Kessler, a spokesman for Greenpeace, praised on the Washington Post the idea of managing forests according to the Forest Stewardship Council's standards, but added, "We also believe that forest offsets should not be used in a compliance carbon market."

Still, I think that there's something right in providing incentives to keep trees alive. We discussed it many times in the past and we always get to the same conclusion: no matter how many flows this system has, it's the most realistic way to fight deforestation.

The Carbon Canopy explains it very clearly on their website: "Currently, forest landowners do not have access to viable roadmaps or sufficient economic incentives to help them conserve, restore and/or manage working forests to a high environmental standard. The potential of earning income from forest carbon sequestration could provide incentive for private landowners to enhance forest protection, restoration and conservation."

There are of course issues that shouldn't be ignored like the validity of carbon offsetting in general and forest-based ones specifically (how do you measure them? are they sustainable? what happens in a case of a fire where the whole forest is burned?) as well as their ability to actually reduce emissions.

The later issue is a very important one, as not matter how good you do carbon offsetting, if you eventually didn't reduce emissions then it's just not the right way. The Carbon Canopy doesn't ignore this question and I actually liked what they had to say about it:

"Carbon offsets are often criticized as serving as a crutch for polluters who prefer to buy their way out of having to implement true carbon emission reductions. Because the Carbon Canopy’s members strongly believe in the need to reduce greenhouse gas emissions before and alongside of purchasing and retiring offsets to compensate for emissions that can’t be reduce, we seek to work with corporations that are committed to transparency in reporting and demonstrate real leadership in developing sustainable conservation models to significantly reduce their operational and supply chain climate impacts."

I don't know what the results of this pilot will be and neither the Carbon Canopy, but it looks like they know what they're doing, dealing openly with difficult questions and issues and moving forward to find the right model that will both save our forests, fight global warming and will be worthwhile to all sides involved.

On the second part of our series we'll discuss some of the problems that were found in another pilot of forest-based carbon offsets, this time in Bolivia.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!

Pick-a-WooWoo Publishers, an Australian publisher, is going green with Eco-Libris!

We are happy to announce a new collaboration with the Australian publishers Pick-a-WooWoo Publishers!

We will work with Pick-a-WooWoo to green up children's books they publish by planting trees, starting with "The Boy Who Was Born To Love Frogs" by Jacqueline Nicoll, which was released on Wednesday!

Based in Western Australia, Pick-a-WooWoo Publishers are publishers of Mind Body Spirit books for children. Their inspirational books are designed to help children connect with their intuition and inner guidance, develop their awareness skills and enhance their Mind, Body, Spirit connection.

Their goal is to help children create a sense of strength and sense of belonging in this world by teaching them of their connection to everything in the web of life.

We're happy to start this partnership with the beautiful book "The Boy Who Was Born To Love Frogs" - 625 trees will be planted with our planting partner for its first edition and you can find our logo on the book!

Here are some more details on the book:

Author: Jacqueline Nicoll

Illustrator: Gabriel Evans

What it is about: All children have a gift. One boy, through his love of nature, makes a plan and is helped by the magical realms to share his wisdom and inspire others. This story celebrates the healing light that is within us all. Jacqueline believes that this book will help empower children with its message... that they too can make a difference with their individual gifts and talents.

The book will be available soon at http://www.pickawoowoo.com, where you can also find more information on the other books published by Pick-a-WooWoo Publishers!

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!

Brazil's president will pledge in Copenhagen to reduce the pace of the Amazon's deforestation by 80%

If you're going over the news, looking for something positive about the upcoming global climate talks in Copenhagen in December, I think we got one for you.

Agence France-Presse reports that the Brazilian President Lula said on Tuesday that "he will offer to reduce the pace of deforestation in Brazil’s Amazon rain forest by 80 percent by 2020 when he attends December’s global climate talks in Copenhagen."

This pledge is translating to emitting 4.8 billion fewer tons of carbon dioxide gas. This is definitely a bold pledge, but how will Brazil do it? well, Lula didn't get into details, but as we mentioned here many times (here and here for example) it will probably will involve the concept of paying landowners to keep their trees standing and not cut them down.

Lula may reveal more details only in Copenhagen but he already knows who will pay the bill - he said according to the news that "he will also demand in Copenhagen that industrialized countries pay their fair share of the costs of reducing greenhouse gases."

It makes sense of course as the burden can't fall only on Brazil's shoulders, but nevertheless it's still a complicated task. So, good news? well, it's just a pledge but it's definitely good news to see that the discussion on the implementation of the "pay landowners to keep trees standing" is moving forward and hopefully, with the help of Lula,it will move forward significantly in Copenhagen. I guess we'll have to wait and see.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!

An interview with the Director of Marketing of Zumbox, the new promise for paperless mail

If you didn't hear yet about Zumbox, you need to recheck your news resources.

In the last couple of weeks you hear about them everywhere - from an announcement on two new clients: the cities of San Francisco and Newark (NJ) that will start using their web-based mail delivery system to an announcement on a partnership with New York City for Five Borough Pilot Program.

So what is exactly Zumbox? according to their website "Zumbox delivers paperless mail online – from street address to street address. What used to only be sent as paper mail can now be sent without the paper. How? We’ve created a nationwide paperless postal system with a Zumbox for every street address in the United States, including yours."

Well, it sounds very promising, but paperless mail is just like the paperless office - something we believed for many years to be just around the corner but somehow it never happened. Their success to partner with cities like New York and San Francisco showed skeptics that these guys shouldn't be ignored, but will Zumbox succeed in making an impossible mission possible? Will they revolutionize the mail system?

I decided that I need to learn more about Zumbox (still, we're talking about saving paper and trees here..) and asked their Director of Marketing, Joergen Aaboe, to answer couple of questions on our blog and tell us all about the new promise of paperless mail.

Hello Joergen. Firstly, where does the name Zumbox come from?

As far as I know, Zumbox is actually just a made-up name. Having said that, there has been a lot of speculation on this topic. Some ask if “zum” refers to the German preposition, while others wonder if it’s some sort of play on the word zoom. Sadly, we may never know the real meaning or origin of the name.

What is the main added value of Zumbox for businesses and organizations in comparison with the traditional option of sending emails instead of mail?

What we have learned from several of the organizations we have been talking to is that they are truly struggling to get the email addresses of their customers and supporters. In fact, many businesses have email addresses for less than 10 percent of their customers. But these companies already have the street addresses of their customers on file, which means they can start sending paperless mail via Zumbox immediately, as we have created a Zumbox (a digital mailbox) for every street address in the U.S.

Another key value is that Zumbox is a closed system with bank-level security that allows businesses to send sensitive mail like bills directly to their customers. As we all know, with email we simply get a message that lets us know we can view a bill at another website where we have to log in with a separate username and password, but Zumbox offers the security required for all sorts of transactional mail and other sensitive information to be delivered directly to a recipient’s Zumbox.

What will be the incentives for people to adopt Zumbox?

We’ll see the value of Zumbox to people evolve over time as more organizations start sending mail and as we develop the product further, but the most immediate value we offer is the opportunity to join this paperless movement. Through our campaign – Paperless Please (www.paperlessplease.org) – people can, among other things, request paperless mail delivery from several of the largest mail senders in the U.S. It’s a way for everyone – people, businesses, non-profit organizations and government – to get involved in the conversation about paperless mail and our corresponding preferences.

Control, and the ability to manage a transition from paper to paperless mail, is a key part of the value Zumbox offers both businesses and individuals who want to make that transition. And now that paperless mail is being delivered, people who claim their Zumbox will start experiencing the convenience of accessing their mail from anywhere and anytime, practically speaking.

Are you planning to have a rewards program similar to RecycleBank's one in the future?

We’re not planning to offer points for using Zumbox. Instead, we’re focusing our efforts on continuously enhancing the user experience through our relationships with third party mail senders and content providers as well as the development of new features within Zumbox. While reducing paper waste is a key goal for us, we want that to only represent one of many benefits associated with Zumbox.

In the cities where we’ve now launched – San Francisco, New York and Newark – mail is currently being sent from the local governments and other organizations, giving people there the ability to start receiving, organizing and storing their mail online. We’re essentially offering everybody a paperless mail option that’s convenient, secure and environmentally responsible.

What's your comment on the findings presented on the New York Times by Prof. Randall Stross about the effectiveness of using the stick approach to converting customers to paperless billing?

Well, I think that was a very interesting piece, as it underlined the challenge faced by most billers. Incentivizing people to go paperless has not really moved the needle, but apparently a company can get people to convert faster when a paper bill fee is introduced. However, the stick approach doesn’t always stick (pardon the pun). And as the article points out, T-Mobile had to quickly respond to pressure by putting an end to the paper bill fee, and the company has since gone back to the carrot approach or simply the voluntary approach.

But the real issue here is that the voluntary approach does not work for a reason. Current paperless options are just not cutting it for most people. The notifications that are sent via email typically only include a link to the bill, and having to go to different websites and keep track of numerous usernames and passwords just to view bills is highly inconvenient.

Personally, I think people would respond better to the idea of going paperless if there was a better way to go paperless. With Zumbox we’ve created a secure environment where bills and statements (and all other mail) can be sent as digital files and presented online exactly like they appear on paper. In that way, Zumbox mirrors the experience of receiving paper mail; the bill is actually delivered to a customer and appears the way we’re all used to seeing it, only without the paper.

While the stick approach may work temporarily for some, I believe the real solution to the challenge of getting people to go paperless is to create a better option than what has been pushed on people up until this point, which is a big part of what we’re trying to do.

What's the percentage of paper mail you think you can eliminate with Zumbox?

We have not done any calculations on this.

How do you see junk mail? Will you provide businesses sending it to use Zumbox instead?

First of all, we define junk mail as irrelevant mail, and we have built our system to increase the relevance and reduce the waste associated with paper mail. Having said that, Zumbox is an agnostic delivery platform, which means we offer all mail senders, including marketers, the ability to send paperless mail.

But Zumbox offers a unique kind of control that lets recipients decide what mail they want to receive. Specifically, if you receive a special offer in your Zumbox from a business you do not care for, you can permanently block that mail sender so we will ultimately only receive the offers that are relevant to us.

What is your plan - are you going to focus in the short-term on collaborations with municipalities (such as San Francisco and Newark) to get people use Zumbox and then move over to the business sector?

After a successful pilot in a smaller market earlier this year, we started the first stage of our national rollout in September, with San Francisco and Newark being the first cities. Over the next weeks and months, we will announce other cities that will be a part of this stage of our rollout, and the municipalities themselves will be involved in most cases.

Simultaneously though, we are talking to several national businesses and non-profit organizations about sending paperless mail to their customers and supporters in these markets, and we are also inviting local businesses and other organizations to participate. The goal is to create eco-systems, if you will, in the rollout markets so there are enough senders and recipients of paperless mail to make it meaningful for both sides.

Meanwhile, Zumbox is already available nationwide so anybody can start using the service right now.

What is the required penetration rate of Zumbox to make it work?

I’m not sure there is a general penetration rate required for Zumbox because these eco-systems can be created anywhere, all with different levels of participation. For instance, a community may embrace the service even if there are only a few critical mail senders initially, and most businesses will find Zumbox meaningful as long as they can start reducing their paper usage and the cost associated with that.

What will happen with USPS if you guys win?

While Zumbox is the first paperless postal system and clearly the first all-digital alternative to traditional postal systems, it is not the first competitor the USPS has ever seen. FedEx, for instance, started offering speedier delivery, but the Postal Service still offered a valuable service. Our service obviously represents a more dramatic shift, as we offer digital delivery, but we do not aim to replace the Postal Service and we certainly do not expect to do that. All we want to do is offer people a paperless alternative. We expect the world to be big enough for both paper and paperless mail.

Thank you Joergen!

Yours,

Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!