Clean body? Sustainable Sushi? Raw for Dessert?

This is not a list of of daily tasks, but just some of the great green books you can get for free as part of our green gift giveaway:

So how does it work? very simple - when you balance out 50 books by planting 50 trees with Eco-Libris, you can now you can get a free copy of one of these great books (all printed on recycled or FSC-certified paper): Clean Body, Raw for Dessert, Greening Your Small Business, The Simple Little Vegan Dog Book, Sweet Utopia and Sustainable Sushi.

All of these books are printed on recycled or FSC-certified paper and readers can choose from this list the book they would like to receive as a gift from us.


And that's not all:

Readers who will balance out 25 books by planting 25 trees will also receive a $10 gift card for Strand Book Store of New York City, one of the world's best independent bookstores with over 18 miles of new, used, rare and art books. These cards are good for any in-store or online purchases and they never expire.

And readers who will balance 100 books by planting 100 trees will also receive a $25 gift card for BookSwim, a Netflix-style book rental .library service, lending you paperbacks, hardcovers and college textbooks.

More details about our green gift giveaway can be found on the campaign's page at http://www.ecolibris.net/gifts.asp

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Comparing the carbon footprint of a search on Google and a Yellow Pages directory

Following my post on the Yellow Pages directories, I received an interesting question on LinkedIn:

All this is based on the idea that internet & generally dematerialization is more "eco-friendly" that the old paper-way. Are we sure about that? Sustainable business is full of "false good ideas". Is there any comparative LCA (Life Cycle Analysis)?

This is a great question and since I am not familiar with such a life cycle analysis I decided to prepare one of my own. Of course not all the data is available and I made couple of general assumptions on the way, but I hope that you will find the results valuable.

OK, so here we go:

For our comparison we will use the figure 12 billion searches, which is the number of annual searches made using the printed directories as reported by the Yellow Pages Association ("People reference print Yellow Pages directories more than 12 billion times while Internet Yellow Pages sites receive 4.6 billion references each year").

Option 1: Google search
So what's the carbon footprint of 12 billion Google searches?

Following an estimation of Dr. Alexander Wissner-Gross that was published on the Times Online on January 2009 (5-10g of CO2 per a search), Google announced Google that a Google search produces about 0.2g of CO2. Aleksandr Rudkevich, Vice President in the Energy & Environment Practice of Charles River Associates, analyzed Google's input and explained that this is an average figure. He calculated the worst case scenario (from a pollution point of view): "Applying this to the Google spate earlier this year, if the Google search is powered by coal-fired generation, the 0.0003 kWh of electricity it requires will result in about 0.3g of CO2 emissions, or 50% above Google’s average estimate." We'll use this figure for our analysis.

The equation therefore is: 0.3g x 12 billion = 3600 tons of CO2

Option 2: Yellow Pages directory search
1. Every year, according to Paperless Petition, 540 million directories are distributed in North America. I'll take off 30% of this figure, as the sustainability report claims that "The demand for directory paper has declined 29 percent since 2006". 540M X 70% = 378M

2. I don't have the carbon footprint of an average directory, so I'll use available data to get a good estimate. According to the Environmental Trends and Climate Impacts report, the carbon footprint of a book is 8.85 lbs. The Cleantech's report says it's 16.4 lbs per a book. Let's do an average - 12.63 lbs per book, or in grams - 5,729 grams (5.73 kg) of CO2.

To be fair, let's consider the fact that the directories are "containing 40% recycled content. The other 60% comes from "residual chips," a byproduct of sawmills left after logs are converted to lumber.". For our analysis let's calculate it as 100% post recycled paper. Using the EDF paper calculator, we find that we need to deduct 42% of the initial calculation of 5.73kg as usage of recycled paper has a much lower carbon footprint. So, the equation is: 5.73 X 0.58 = 3.32 kg of CO2

3. Our final calculation is: 378 million x 3.32 kg = 1,254,960 tons of C02

[Please note that even if you use the number of 130 million directories that I used initially, based on information on the Yellow Pages website that for some reason I can't find now, you receive a carbon footprint of 431,600 tons of CO2).

Bottom line: Using Yellow Pages directories to make 12 billion searches has a carbon footprint that is 348.6 times higher (!) of using Google on your computer for the same purpose. Again, it's 1,254,960 tons of CO2 vs. 3600 tons of CO2. I believe these figures speak for themselves.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

The director of our planting partner AIR is participating in a U.N. conference

Dr. Anne Hallum speaking with students in a school in Guatemala. Credit: AIR.

The Alliance for International Reforestation (AIR) is one of our planting partners and is doing a wonderful job in Guatemala, where it is working to make a difference for the local people with projects that are based on direct community involvement.

We just got the news that Dr. Anne Hallum, the director of AIR, who is also a Stetson University Political Science Professor, is participating in the ninth United Nations Conference on Indigenous Peoples at U.N headquarters in New York City this week in her capacity as co-founder and U.S. director of AIR.

Dr. Hallum said that "as a participant in the ‘Small Grant Programme’ of the U.N. Permanent Secretariat for Indigenous Issues, we have been invited to attend this conference, along with many other representatives of organizations that work with indigenous peoples. I am honored that AIR is part of this group of invitees, after 16 years of working in Guatemala. I am excited that we will attend policymaking panels that have on-the-ground impact for people we know very well in Guatemala. I hope to make lasting contacts with other organizations from around the world, and I will stress the importance of sustainable farming at every opportunity."

Last year, the U.N. Permanent Forum on Indigenous Issues presented AIR with a “Small Grantee” award to help fund the building of brick stoves in Maya communities in Sololá, Guatemala. Headquartered at Stetson, AIR also plants trees, establishes tree nurseries and provides environmental education in Central America. Stetson students volunteer with the organization during six-week programs, working side-by-side with local AIR staff in Guatemala.

Women who work at AIR's nursery in San Andres ,Itzapa, Guatemala, which is supported by Eco-Libris. AIR has worked here for six years, producing and planting tens of thousands of trees. Credit: AIR

Since 1993, AIR has trained more than 1,500 Guatemalan farmers, provided materials for more than 700 fuel-efficient stoves and planted more than 3 million trees. In 2004, AIR was recognized by the Guatemalan government’s forestry institute as the most effective nongovernmental environmental organization.

The theme of the U.N. conference, which ends April 30, is “Indigenous Peoples: Development With Culture and Identity; Articles 3 and 32 of the United Nations Declaration on the Rights of Indigenous Peoples.” The session includes discussions about human rights and fundamental freedoms, the future work of the Permanent Forum, and dialogues with several U.N. agencies. The Permanent Forum is described online as an advisory body to the U.N. Economic and Social Council, with a mandate to discuss indigenous issues related to economic and social development, culture, the environment, education, health and human rights

Best wishes to Dr. Hallum and we'll keep updating you on AIR and their achievements.

See more information on AIR's website: www.stetson.edu/org/air. You can also find more information on our work with AIR on these links:

www.ecolibris.net/AIR_Assessment_2007-8.pdf

www.ecolibris.net/AIR_Assessment_2008-9.pdf

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

The Yellow Pages are going green, but how about eliminating the wasteful printing in the first place?

Last week on Earth Day, the Yellow Pages Association (YPA) released its first sustainability report. It included updates on their progress including the news that:

"Yellow Pages publishers use directory paper that contains recycled content. In addition to recycled paper pulp, this type of paper contains fiber primarily derived from “residual chips,” a by-product of sawmills left after logs are converted to lumber. That is, the chips become paper pulp instead of going into landfills or being burned. It is not necessary to use new trees to produce Yellow Pages."

This is good news, but my question is: Do we really need to print about 130 million Yellow Pages every year?

Just think about it - how many of you really use these printed directories? I guess the number is shrinking every year, especially when all the information is available online on their website. But at the same time the wasteful practice of delivering everyone new copies every year is still going on. It's true that now you can opt-out if you want to, but doesn't it make more sense to make it an opt-in process instead of opt-out?

It makes perfectly sense from both a consumer and environmental point of view - give the directories just to those people who really want them and who will actually use them. The only one that might not see it as a win-win solution are the Yellow Pages Publishers as a smaller circulation means smaller revenues from ads.

In their sustainability report, Neg Norton, president of YPA says:

"Yellow Pages print directories remain a key part of our business and a widely used tool to connect buyers and sellers. In fact, in 2009 alone, print Yellow Pages received 12 billion references. As long as consumers continue to use print directories and our clients see value being represented in them, we will continue to offer that service – but we must be committed to doing so responsibly and with high regard for the communities in which we live and work."

I can understand that the directories are valued and used by people, but again, why give so many of them to others who don't need them? and why do it every year? But, Neg (if I may), if you're really committed to do it responsibly, then you should shift to an opt-in process. Otherwise, no matter how hard you would work to improve the current opt-out unsustainable practice, you will fail to meet your commitment to make the yellow pages green.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Green printing tip no. 42: How to green your wedding with eco-friendly wedding invitations?

We are back today with a new tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is talking about weddings and how you can you can make your wedding unique and eco-friendly, starting with the invitation.

How to green your wedding with environmental wedding invitations?

Tip #42

Many couples want to have their day be environmental as well as beautiful. They ask us what we would recommend.

I tell them they can print their wedding invitations on 100% recycled paper or Tree Free paper, and have them printed using soy inks.

We stock both 100% Post-Consumer Waste Recycled Paper and Tree Free Paper in both white and natural, earth colors. We print with Soy Based inks, and we feature Green E energy, and low VOC (volatile organic compounds).

We have added a few other papers that have been used for weddings. One is Seed paper. There are seeds embedded in the 100% PCW recycled paper, and the invitations can be planted in the garden and Wild Flowers will grow.

Also, we have paper made from Limestone and Minerals (Rock Paper) called TerraSkin that is a waterproof stock that looks like a dull coated paper and was used to print a 4-color invitation.

Other paper options include Bamboo, Hemp, Sugar Cane, Lemon, Coffee, Banana and Mango
papers. These options are mixed with Post-Consumer fiber, and are considered tree free.

The normal wedding invitation set includes a 5 x 7 invitation, 4.125 x 5.5 reply card, and envelopes that are 5.25 x 7.25 and 4.375 x 5.5.

Direction cards, and Seating Cards and Save The Date Cards can be added to complete your environmental wedding invitations.

A set of invitations, using 100% Post-Consumer Recycled paper and 1 color, black soy inks cost approximately $450. That would be for up to 225 sets. Seed paper invitations might run 3-4 times this price. Bamboo or Sugar Cane is approximately $650.

For additional information, please visit www.gregbarberco.com and www.ecofriendlyprinter.com. You're also invited to contact Greg via email at greg@gregbarberco.com

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing!

Green book of the week: Green Tea Living by Toshimi A. Kayaki (and a giveaway!)

Today we review a green book that can be a good fit to anyone who wants to make simple changes towards a healthier and more enjoyable lifestyle.

Our book is:

Green Tea Living: A Japan-Inspired Guide to Eco-friendly Habits, Health, and Happiness

Author: Toshimi A. Kayaki

Toshimi A. Kayaki was born and raised in Japan. After college, she worked at an advertising company. Later she moved to Hollywood where she wrote for a magazine and researched her first book. Upon returning to Japan, she published There's No Job a Woman Can't Do. She moved to the USA again in 1989. She has written for newspapers, magazines, and advertising, and has reported for both radio and TV. Kayaki has published 23 books, mostly about cultural comparisons, women's issues, housekeeping hints, and self-improvement. She lives in the San Francisco Bay Area with her husband Sam and son Julian. She also has a son, Nicholas, who resides in Japan.

Illustrator: Miyuki Matsuo

Publisher: Stone Bridge Press

Published on: January 2010

What this book is about? (from the publisher's website)

Starting with the notion that some traditions—like drinking green tea for health and mental acuity—embody timeless wisdom for living, Toshimi A. Kayaki offers dozens of wise old Japanese ways for improving how you look and feel while respecting nature and the environment. Carry your own pair of chopsticks, wear five-toe socks, eat salty plums, use rice water as floor wax, do “eco-laundry,” and always set aside 10 percent for savings . . . you get the idea. By leading a “green tea life,” you’ll help yourself and the planet.

What we think about it?

On the back cover of the book it's written "Over 110 Japan-inspired ideas to help you live better and create a more beautiful world". This is definitely a reliable description, but this book is much more than just X amount of tips. It is a clear mirror, showing us just how unhealthy and unsustainable our life are.

In the western world we got to a certain way of living, which in general is bad for our health, bad for our soul, bad for our our communities and bad for our environment. So why do we keep doing it? because this is what we know and we are not familiar with a better option. Well, Miyuki Matsuo has one for us - the Japanese way.

Now, don't get it wrong - this is not the book that offers you a magical change in your life and happiness for ever and ever just by embracing these tips. Also, you have to remember that happiness can be a tricky concept - according to a research done by professor Ruut VeenhovenWorld Database of Happiness at Erasmus University Rotterdam, Japan is only on the 46th place with 6.3 points in the ranking of the happiest nations, where the USA is far ahead on the 17th place with 7.4 points. who runs the

So what 'Green Tea Living' offers you? It offers a vision of the way things could be - a vision living better by following old traditions that proved themselves hundreds of years. Even if you don't implement all the tips in the book, you will find that if you embrace the vision and you're ready to open yourself to different way of thinking, things can definitely get much better.

Bottom Line: A great book. Very recommended for everyone who is looking to be healthier, happier and more eco-frinedly.

Disclosure: We received a copy of this book from the author.

GIVEAWAY ALERT!!

We're giving away our review copy of the book and of course a tree will be planted for the copy!

How you can win? Please add a comment below with an answer the following question: What's your tip for better life? Submissions are accepted until next Sunday, May 2nd, 12PM EST. The winner will be announced the following day.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Looking for an affordable green birthday gift? Now you can get 2 in the price of 1!

We love birthdays (don't forget mine - August 26!) and therefore we're happy to remind you of the option to celebrate a birthday of friends, family members, colleagues and anyone you care about with Eco-Libris!

Eco-Libris is offering you to plant trees to balance out the books of your loved ones who celebrate their birthday. Not only that new trees will be planted to balance out their books, but they will also receive our stickers with a beautiful birthday card made of recycled paper.

And now, if you buy 25 trees/stickers or more you can add to your birthday gift a free green gift: $10 gift card for Strand Book Store (25 books level), Free "green" book of your choice from our list (50 books level) and $25 gift card for BookSwim, the Netflix for books (100 books level).

We also try to keep it affordable - the added charge for the birthday card is only $1.5. So for example, if you buy a gift of 50 trees/stickers, you will get for $48.5 the following:

1. 50 new trees will be planted on the behalf of the birthday celebrant.
2. The birthday celebrant will receive 50 "One tree planted for this book" stickers to put on 50 of their books and proudly demonstrate their commitment to the environment.
3. A beautiful birthday card made by Doodle Greetings (see picture above of one of their cards). Not only these cards come with a beautiful design, but they are also eco-friendly - printed on 100% post-consumer recycled paper and are made chlorine-free and acid free.
4. A great book printed on recycled or FSC-certified paper of your choice, from our list that currently include Clean Body, Raw for Dessert, Greening Your Small Business, The Simple Little Vegan Dog Book, Sweet Utopia and Sustainable Sushi.

All you need to do is to choose how many of trees you want to plant with us on behalf of the birthday celebrant on our special birthday gift page (http://www.ecolibris.net/birthday.asp), change the shipping address on the payment page to the address of the gift receiver and we will take care of the rest! If you prefer it, we can also send everything to you.

And of course, if it's your birthday and you want to give yourself a green gift - get yourself a nice green book and plant a tree for it with us!

Happy Birthday!
Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!