How green is the new iPad - part 7: break-even point between ebooks and paper books

This is the the final chapter in our our 7-part series, where we're exploring the carbon footprint and environmental impacts of the new iPad, comparing it to those of the iPad 2 and trying to figure out if Apple has made any progress from environmental perspective with its new iPad and what's the new break-even point between books and ebooks on the iPad.

On every part of the series we're looking into another part of the carbon footprint of the new iPad. We already covered production, energy efficiency, packaging, restricted substances, recycling and the total carbon footprint. Today we're looking into the break-even point between books and ebooks on the iPad.

Break-even point between books and ebooks on the iPad:

Here is the information on the break-even point of the new iPad (source: Apple's report)

For this comparison, I'll use the figure of 7.46 kg CO2 to represent the lifecycle carbon emissions of an average book. This is also the figure I used for the comparison made for the first model of the iPad.

This figure was presented on the Cleantech report (The Environmental Impact of Amazon's Kindle) and according to the report based on three independent studies that used life cycle analysis calculators to assess the impact of raw materials (I know it's much higher from the figure of 4.01 kg presented on the 2008 Environmental Trends and Climate Impacts: Findings from the U.S. Book Industry report, but I believe it helps to make the comparison more conservative).

So, given that the carbon footprint of the new iPad is 180kg CO2, then the break-even point is: new iPad = 24.1 paper books.

It means that putting aside all the other uses of the new iPad, then from a carbon footprint point of view, it becomes a more environmental friendly alternative option for book reading once you finished reading your 24th book on your new iPad (or 25th book if you want to be more accurate).

If you make the comparison based on the 4.01 kg CO2 per book (provided by the Environmental Trends and Climate Impacts: Findings from the U.S. Book Industry report), the break-even point is 44.89 books.

This is of course a conservative estimate since the iPad, as a tablet computer, has many other users and actually reading ebooks is not the most popular use of these devices. If you take other uses in consideration, the break-even point may be lower.

Here is the information on the break-even point of the iPad 2 (source: Apple's report - revised version):

Using the figure of 7.46kg CO2 to represent the lifecycle carbon emissions of an average book and given that the carbon footprint of the iPad 2 is 130kg CO2, then the break-even point is: iPad 2 = 17.4 paper books.

It means that putting aside all the other uses of the iPad 2, then from a carbon footprint point of view, it becomes a more environmental friendly alternative option for book reading once you finished reading your 17th book on your new iPad (or 18th book if you want to be more accurate).

If you make the comparison based on the 4.01 kg CO2 per book (provided by the Environmental Trends and Climate Impacts: Findings from the U.S. Book Industry report), the break-even point is 32.4 books.

Our take: The new iPad has a significantly higher break-even point comparing to the iPad 2, representing the differences between their carbon footprints.

Bottom line: Making the argument that reading ebooks is greener has become a bit more difficult with the new iPad as the break-even point has gone up. This is definitely not the direction it should be going with newer versions of the iPad. Better devices should also mean smaller carbon footprints, otherwise this might be a technological progress, but it's definitely not a sustainable one.

Here are the parts of the series that were released so far:

Part 1 - production
Part 2 - energy efficiency
Part 3 - packaging
Part 4 - restricted substances
Part 5 - recycling
Part 6 - carbon footprint

More resources on how green is the iPad can be found on our website at www.ecolibris.net/ipad.asp

More resources on the ebooks vs. physical books environmental debate can be found on our website at www.ecolibris.net/ebooks.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

How green is the new iPad - part 6: comparing the carbon footprint of the new iPad and iPad 2

After a short break we're back with our 7-part series in which we explore the carbon footprint and environmental impacts of the new iPad, compare it to those of the iPad 2 and try to figure out if Apple has made any progress from environmental perspective with its new iPad and what's the new breakeven point between books and ebooks on the iPad.

On every part of the series we're looking into another part of the carbon footprint of the new iPad. We already covered production, energy efficiency, packaging, restricted substances and recycling. Today we're looking at the total carbon footprint.

Total carbon footprint:

Here is the information on the total carbon footprint of the new iPad (source: Apple's report):

	Emissions
Production	120.6
Customer use	45
Transport	10.8
Recycling	3.6
Total	180

Here is the information on the total carbon footprint of the iPad 2 (source: Apple's report - revised version):

	Emissions
Production	85.8
Customer use	29.9
Transport	11.7
Recycling	2.6
Total	130

Comparison between the carbon footprint of the new iPad and the iPad 2:

	new iPad	iPad 2	Change
Production	120.6	85.8	40.6%
Customer use	45	29.9	50.5%
Transport	10.8	11.7	-7.7%
Recycling	3.6	2.6	38.5%
Total	180	130	38.5%

Our take: The picture is very clear - the new iPad has a significantly higher carbon footprint comparing to the iPad 2. Other than transportation, where we see some decline in emissions, all the other parts of the life cycle of the iPad have became more carbon intensive.

Bottom line: Apple is doing a poor job when it comes the carbon emissions of the iPad, not ensuring that a newer version will also be a greener one from a carbon footprint standpoint.

Next part on our series: Breakeven point for ebooks vs. books

Here are the parts of the series that were released so far:

Part 1 - production
Part 2 - energy efficiency
Part 3 - packaging
Part 4 - restricted substances
Part 5 - recycling

More resources on how green is the iPad can be found on our website at www.ecolibris.net/ipad.asp

More resources on the ebooks vs. physical books environmental debate can be found on our website at www.ecolibris.net/ebooks.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

How green is the New iPad - part 5: Recycling

Last week we started a 7-part series in which we explore the carbon footprint and environmental impacts of the new iPad, compare it to those of the iPad 2 and try to figure out if Apple has made any progress from environmental perspective with its new iPad and what's the new breakeven point between books and ebooks on the iPad.

On every part of the series we're looking into another part of the carbon footprint of the new iPad. We already covered production, energy efficiency, packaging and restricted substances. Today we're looking at recycling.

Recycling:

Here is the information on the recycling of the new iPad (source: Apple's report):

Through ultra-efficient design and the use of highly recyclable materials, Apple has minimized material waste at the product’s end of life. In addition, Apple offers and participates in various product take-back and recycling programs in 95 percent of the regions where Apple products are sold. All products are processed in the country or region in which they are collected. For more information on how to take advantage of these programs, visit www.apple.com/recycling.

Here is the information on the recycling of the iPad 2 (source: Apple's report - revised version):

Through ultra-efficient design and the use of highly recyclable materials, Apple has minimized material waste at the product’s end of life. In addition, Apple offers and participates in various product take-back and recycling programs in 95 percent of the regions where Apple products are sold. All products are processed in the country or region in which they are collected. For more information on how to take advantage of these programs, visit www.apple.com/recycling.

Our take: Basically, Apple copied the text it used for the iPad 2. The only thing is that Apple, as we showed in part 1 - production, is actually using more materials in the new iPad comparing to the iPad 2.

Bottom line: Apple is static when it comes to recycling and the offer stays the same. We'll have to see if it will manage in the future to provide consumers further incentives and to recycle their iPads. To be fair it's also important to mention that Apple products' recycling rate is 70 percent, which is pretty high comparing to its competitors.

Next part on our series: Total carbon footprint

Here are the parts of the series that were released so far:

Part 1 - production
Part 2 - energy efficiency
Part 3 - packaging
Part 4 - restricted substances

More resources on how green is the iPad can be found on our website at www.ecolibris.net/ipad.asp

More resources on the ebooks vs. physical books environmental debate can be found on our website at www.ecolibris.net/ebooks.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

How green is the New iPad - part 4: Restricted substances

Last week we started a 7-part series in which we explore the carbon footprint and environmental impacts of the new iPad, compare it to those of the iPad 2 and try to figure out if Apple has made any progress from environmental perspective with its new iPad and what's the new breakeven point between books and ebooks on the iPad.

Every day we're looking into another part of the carbon footprint of the new iPad. We already covered production, energy efficiency and packaging. Today we're looking at restricted substances.

Restricted substances:

Here is the information on the restricted substances of the new iPad (source: Apple's report):

Apple has long taken a leadership role in restricting harmful substances from its products and packaging. As part of this strategy, all Apple products comply with the strict European Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment, also known as the RoHS Directive. Examples of materials restricted by RoHS include lead, mercury, cadmium, hexavalent chromium, and the brominated flame retardants (BFRs) PBB and PBDE. iPad goes even further than the requirements of the RoHS Directive by incorporating the following more aggressive restrictions:

• Mercury-free LED-backlit display
• Arsenic-free display glass
• BFR-free
• Polyvinyl chloride (PVC)−free

Here is the information on the restricted substances of the iPad 2 (source: Apple's report - revised version):

Apple has long taken a leadership role in restricting harmful substances from its products and packaging. As part of this strategy, all Apple products comply with the strict European Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment, also known as the RoHS Directive. Examples of materials restricted by RoHS include lead, mercury, cadmium, hexavalent chromium, and the brominated flame retardants (BFRs) PBB and PBDE. iPad 2 goes even further than the requirements of the RoHS Directive by incorporating the following more aggressive restrictions:

• Mercury-free LED-backlit display
• Arsenic-free display glass
• BFR-free
• Polyvinyl chloride (PVC)−free

Our take: Basically, nothing has changed in the newest version of the iPad when it comes to restricted substances. The text is the same text, which means that no new steps have been taken to improve the new iPad from hazardous substances use standpoint.

Bottom line: Apple is static when it comes to restricted substances. We'll have to see if it gets more innovative about it in the next version or maybe this is as good as it gets.

Next part on our series: Recycling.

Here are the parts of the series that were released so far:

Part 1 - production
Part 2 - energy efficiency
Part 3 - packaging

More resources on how green is the iPad can be found on our website at www.ecolibris.net/ipad.asp

More resources on the ebooks vs. physical books environmental debate can be found on our website at www.ecolibris.net/ebooks.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

How green is the New iPad - part 3: Packaging

Last Thursday we started a 7-part series in which we explore the carbon footprint and environmental impacts of the new iPad, compare it to those of the iPad 2 and try to figure out if Apple has made any progress from environmental perspective with its new iPad and what's the new breakeven point between books and ebooks on the iPad.

Every day we're looking into another part of the carbon footprint of the new iPad. We already covered production and energy efficiency. Today we're looking at packaging.

Packaging:

Here is the information on the packaging of the new iPad (source: Apple's report):

The packaging for iPad is highly recyclable. It uses corrugated cardboard made from a minimum of 28 percent post-consumer recycled content and molded fiber made entirely from recycled content. In addition, its packaging is extremely material efficient, allowing up to 52 percent more units to be transported in an airline shipping container compared with the original iPad. The following table details the materials used in iPad packaging.

Packaging Breakdown for iPad (U.S. Configurations, in grams)

Material	Retail box	Retail and shipping box
Paper (corrugate, molder fiber)	212	445
High impact polystyrene	70	70
Other plastics	9	9

Here is the information on the packaging of the iPad 2 (source: Apple's report - revised version):

The packaging for iPad 2 is highly recyclable. It uses corrugated cardboard made from a minimum of 28 percent post-consumer recycled content and molded fiber made entirely from recycled content. In addition, its packaging is extremely material efficient, allowing up to 52 percent more units to be transported in an airline shipping container compared with the original iPad. The following table details the materials used in iPad 2 packaging.

Packaging Breakdown for iPad (U.S. Configurations, in grams)

Material	Retail box	Retail and shipping box
Paper (corrugate, molder fiber)	207	440
High impact polystyrene	68	68
Other plastics	9	9

Here's a comparison of the data presented in these tables, showing the change in %:

Material	Retail box	Retail and shipping box
Paper (corrugate, molder fiber)	2.4%	1.1%
High impact polystyrene	2.9%	2.9%
Other plastics	0.0%	0.0%

Our take: Nothing has really changed in the packaging. Apple basically provided the same specifications on packaging it provided for the iPad 2. In terms of weight the packaging of the new iPad actually uses more materials and weights more, which also means it has a larger carbon footprint.

Bottom line: Apple has failed to make any improvements whatsoever in the packaging of the new iPad. If anything, it only made it heavier.

Next part on our series: Restricted substances.

Here are the parts of the series that were released so far:

Part 1 - production

Part 2 - energy efficiency

More resources on how green is the iPad can be found on our website at www.ecolibris.net/ipad.asp

More resources on the ebooks vs. physical books environmental debate can be found on our website at www.ecolibris.net/ebooks.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

How Green is the New iPad - part 2: comparing energy efficiency with the iPad 2

The new iPad has been with us almost 4 months and we decided it's about time to analyze its carbon footprint. Yesterday we started a 7-part series in which we explore the carbon footprint of the new iPad, compare it to the carbon footprint of iPad 2 and try to figure out if Apple has made any progress from environmental perspective with its new iPad and what's the new breakeven point between books and ebooks on the iPad.

Every day we'll look into another part of the carbon footprint of the new iPad. Yesterday we talked about production. Today we're looking at energy efficiency.

Energy efficiency:

Here is the information on the energy efficiency of the new iPad (source: Apple's report):

iPad uses power-efficient components and software that intelligently manage power consumption. In addition, the iPad 10W USB Power Adapter outperforms the stringent requirements of the ENERGY STAR specification for external power supplies. The following table details the power consumed by iPad in different use modes.

Mode	100V	115V	230V
Sleep	0.65w	0.65w	0.70w
idle - display on	5.26w	5.26w	5.46w
power adapter, no load	0.07w	0.07w	0.09w
power adapter efficiency	80.90%	80.80%	79.90%

And here is the information on the energy efficiency of the iPad 2 (source: Apple's report - revised version):

iPad 2 uses power-efficient components and software that intelligently manage power consumption. In addition, the iPad 10W USB Power Adapter outperforms the stringent requirements of the ENERGY STAR specification for external power supplies. The following table details the power consumed by iPad 2 in different use modes.

Mode	100V	115V	230V
Sleep	0.46w	0.41w	0.45w
idle - display on	3.10w	3.08w	3.16w
power adapter, no load	0.07w	0.07w	0.09w
power adapter efficiency	80.90%	80.80%	79.90%

Here's a comparison of the data presented in these tables, showing the change in %:

Mode	100V	115V	230V
Sleep	41%	59%	56%
idle - display on	70%	71%	73%
power adapter, no load	0%	0%	0%
power adapter efficiency	0%	0%	0%

Here's our take: When it comes to energy efficiency it looks like the iPad hasn't made any progress. It either moves backwards, using more power (sleep and idle mode) or shows no change at all (power adapter - no load, power adapter efficiency).

Is it really important? The answer is yes! Customer use is about 25 percent of the carbon footprint of the iPad, so better energy efficiency generates substantial improvements in the carbon footprint, which unfortunately is not the case here.

Bottom line: Apple has failed to make any improvements whatsoever in the energy efficiency of the new iPad. If anything, it only made it less efficient.

Next part on our series: Packaging.

More resources on how green is the iPad can be found on our website at www.ecolibris.net/ipad.asp

More resources on the ebooks vs. physical books environmental debate can be found on our website at www.ecolibris.net/ebooks.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

How Green is the New iPad - part 1: comparing materials and production footprint to iPad 2

The new iPad has been with us almost 4 months (time goes by so fast..) and we figured it's about time to make a comparative analysis of its carbon footprint. In the next week or so we're going to explore the carbon footprint of the new iPad, compare it to the carbon footprint of iPad 2 and try to figure out if Apple has made any progress from environmental perspective with its new iPad and what's the new breakeven point between books and ebooks on the iPad. Every day we'll look into another part of the carbon footprint of the new iPad, starting today with production.

First, I have to say Apple should get kudos for the fact that it is releasing the carbon footprint of every new iPad it is releasing. No matter how their CSR is far from perfection or how they're behind most of the companies when it comes to sustainability or CDP reporting, when it comes to disclosing the environmental footprint of its products Apple is leading the way. e-reader and tablet sellers like Amazon or B&N are not even close to Apple, making basically every comparison between the environmental of books and ebooks on their products impossible. Therefore we should definitely appreciate the fact that Apple provide us with this detailed information.

Second, I want to mention that Apple revised the environmental report on the carbon footprint of iPad 2 (here's a link to the original report and here's the updated one). Apple of course excels in updates but this is still interesting given the fact that the revisions are quite substantial. We'll talk about it specifically in later on this week.

And after this long introduction we can finally start the first part of our analysis, which will be focused on production. We included not just information on the the new iPad and iPad 2, but also on the first iPad to give us a better understanding of the changes we see in the latest version of the iPad.

Production:
Carbon footprint of the new iPad - 120.6 kg CO2e
Carbon footprint of the iPad 2 - 85.8 kg CO2e
(Carbon footprint of the iPad - 75.4 kg CO2e)

Change: +40.6%

The new iPad continues a trend (at least according to the figures of the revised environmental footprint of the iPad 2) of growing carbon footprint when it comes to production. As you can see this is a significant increase of 40 percent and it's not clear what's the reason for it, as Apple claims that the materials have a reduced carbon footprint, which also helps to maximize shipping efficiency.

Here you can see the materials used for the new iPad (source: Apple's report):

And here are the materials used for the iPad2 (source: Apple's report - revised version)

Here's a comparison of the data presented in these graphs (weight, in grams):

	New iPad	iPad 2	Change
Display	132	142	- 7.0%
Plastics	10	19	-47.4%
Other metals	28	26	+7.7%
Circuit boards	40	40	0.0%
Glass	112	115	-2.6%
Battery	205	131	+56.5%
Aluminum	135	140	-3.6%

Let's see first what Apple says on the materials of the new iPad:

Apple’s ultracompact product and packaging designs lead the industry in material
efficiency. Reducing the material footprint of a product helps maximize shipping
efficiency. It also helps reduce energy consumed during production and material waste
generated at the end of the product’s life. iPad is made of aluminum and other materials
highly desired by recyclers.

Here's our take: First, it's interesting to see that Apple talks about reduction of the material footprint. If Apple refers to weight then the weight of the materials on the new iPad (662 grams) is actually greater than the weight of iPad 2 (613 grams) in total. If Apple refers to the carbon footprint of the materials then we have no way to know whether it's true or not, as Apple doesn't provide the figures - only weight and the carbon footprint of the production, which probably includes more elements (any in any case is higher in the new iPad).

Also, other than the battery which is heavier on the new iPad, it seems that Apple has managed to achieve in general incremental reductions. Only the change that was made in plastic is rather substantial with a reduction of almost 50 percent.

Bottom line: When it comes to production the new iPad is actually going backwards, generating a significant higher carbon footprint. While Apple claims that the materials have lower footprint, we have no way to know it due to lack of data and we can see that in total the weight of materials used to build the iPad has gone up in the new iPad. In all, the big picture is quite disappointing to those who were looking to see improvement and progress with regards to the production and materials efficiency of the iPad.

Next part on our series: comparing energy efficiency.

More resources on how green is the iPad can be found on our website at www.ecolibris.net/ipad.asp

More resources on the ebooks vs. physical books environmental debate can be found on our website at www.ecolibris.net/ebooks.asp.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

How green is your iPad? Should you still check it with Mike Daisey?

This was a good week for Apple. The company announced that
it has sold three million of its new iPad, and Mike Daisey, one of the people who became a major critical voice against Apple was caught lying to the radio show This American Life about his investigative trip to China.

I wrote yesterday on Triple Pundit about the latest findings about Daisey and what we can learn from this story. Here's the first paragraph of the article (Does It Matter if Mike Daisey Lied to This American Life about Apple in China?):

Ira Glass, the host of This American Life (TAL) had unpleasant news for his listeners last Friday. He has found out that Mike Daisey’s story about Apple in China, which TAL broadcast in January, contained significant fabrications. “We can’t vouch for its truth and therefore we’re retracting the story,” Glass said. This was certainly a humiliating moment for Glass and his show’s staff that pride on their high standards of journalism. The news is especially painful, given that this story was one of their most popular with over a million people downloading and streaming it to date. Add to that the role this show had in creating a tipping point in the public’s attitude towards Apple’s practices and you can understand why Glass is so sorry for having Daisey on his show in the first place.

Bottom line: the social dimension of the manufacturing phase of the iPad, as well as other products of Apple (and also the Kindle by the way) still seem far from being sustainable or even satisfactory, no matter if Daisey is accurate in 100 percent or not. In any event, it's recommended to wait for the completion of the audit made now by the FLA, which hopefully will provide us with an objective analysis about the situation at Foxconn.

Links to other articles I wrote for Triple Pundit can be found at http://www.triplepundit.com/author/raz-godelnik/

More resources on how green is the iPad can be found on our website at www.ecolibris.net/ipad.asp

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant trees for your books!

How green is the New iPad?

The New iPad was revealed this week by Apple and as always made a lot of buzz. So much was written about each and every specification of the new iPad model and it looks like the perfect timing to ask the question that is most important to us - how green or eco-friendly the New iPad is?

Exactly one year ago (March 9, 2011) I asked the same question about the iPad 2 in an article on TriplePundit entitled 'How Green is the iPad 2?'. I developed there a model based on 3 criteria that was supposed to help figuring out. Here's a reminder of this model:

An upgraded device could be valued as a green upgrade if it meets the following three requirements:

1. It includes at least five significant improvements to the previous model.

2. It improves the environmental and social impacts of the previous model by at least 20%.

3. The company releasing the new model sets up a goal of reusing or recycling at least 95% of the old models when replaced with the new model.

Now, let's see if the New iPad meet these criteria:

1. 5 significant improvements comparing to the previous model

Let's look at a comparison that was published on Huffington Post between the New iPad and iPad 2 (you can click on the infographic to see it in full size):

So what do we have here? Better resolution, better storage capacity, and that's it. So maximum of 2 improvements you call significant. Bottom line: Apple doesn't meet the first criteria.

2. At least 20% improvement in the environmental and social impacts of the previous model

We still need to wait and see as Apple didn't publish yet the carbon footprint of the New iPad. My guestimation is that the improvement in the carbon footprint will be in the range of 10-20 percent, but again, we'll have to wait and see. With regards to the social footprint, I guess any new improvements that will come out as a result of the Fair Labor Association's audit will be implemented in the manufacturing lines of all the iPad models so the New iPad doesn't really change anything.

Bottom line: the jury is still out.

3. Setting up a goal by Apple of reusing or recycling at least 95% of the old models when replaced with the new model.

Apple hasn't said anything about such a goal and it's quite clear this issue is not on its agenda, at least not the New iPad release's agenda.

Bottom line: Apple does not meet this criteria.

As you can see of the three criteria, Apple might be able to meet one at best. Therefore we can conclude that while the New iPad might be pretty, worth the money and even cool, it is certainly not green. Hopefully with the next iPad (iPad 4?), Apple will do a better job when it comes to makes its devices more sustainable.

For more information on how green is the iPad visit our iPad webpage at http://www.ecolibris.net/ipad.asp

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read!

Why the question now is when and not if Barnes and Noble will file for bankruptcy

In the last couple of years I started thinking B&N might file for bankruptcy because they have no strategy to transform their brick and mortar stores from a liability back to an asset. Now, after reading Julie Bosman's article 'The Bookstore’s Last Stand' on the New York Times, I'm more positive about it than ever.

Unfortunately after reading this article, I'm afraid the realistic question we need to ask is when B&N will go bankrupt and no if they'll actually do it. Here are five quotes from the article that will explain why:

1. "Mr. Lynch says Barnes & Noble stores will endure. The idea that devices like the Nook, Kindle and Apple iPad will make bookstores obsolete is nonsense, he says." - It's a 3-page article, yet you won't find there a word of explanation from CEO Lynch why its nonsense and how he plans to save his stores.

2. "For all the bells and whistles and high-minded talk, Barnes & Noble doesn’t exactly have the cool factor (or money) of, say, a Google or a Facebook." - Say no more. Do you really believe B&N can out-innovate Amazon and Apple with their very limited resources? I doubt that.

3. "Carolyn Reidy, president and chief executive of Simon & Schuster, says the biggest challenge is to give people a reason to step into Barnes & Noble stores in the first place. “They have figured out how to use the store to sell e-books," she said of the company. "Now, hopefully, we can figure out how to make that go full circle and see how the e-books can sell the print books.”" - She is right and I guess she also knows B&N haven't provided yet any good reason for most readers to step into their stores. I can only wonder if she believes they'll actually find a way to do it.

4. "And yet, in three years, he (William Lynch, CEO, B&N) has won a remarkable number of fans in the upper echelons of the book world. Most publishers in New York can’t say enough good things about him: smart, creative, tech-savvy — the list goes on." - It's definitely great to have a nice guy at the top of the pyramid, but with no answers on how to transform the stores back from a liability to an asset and with little vision on how to keep B&N in business, not to mention relatively poor results, Lynch needs less fans and more people that will tell you what he's doing wrong and how to fix it.

5. "No one expects Barnes & Noble to disappear overnight. The worry is that it might slowly wither as more readers embrace e-books." - two years ago no one in the media would even speculate such a thing. Now it has became a reasonable assumption, which shows you how high the probability that B&N will file for bankruptcy is.

To learn more on our B&N index series visit Barnes and Noble Bankruptcy Index on our website.

You can find more resources on the future of bookstores on our website at www.ecolibris.net/bookstores_future.asp

Yours,
Raz @ Eco-Libris

Eco-Libris: Working to green the book industry!

How green is your iPad? Update 1: Apple introduces the iPad Textbooks

We talked earlier this week about how green is the iPad, and we have two interesting updates about it. Here's the first one - Apple announced earlier today on a new software aimed at revolutionizing the way teachers teach, students learn and publishers create educational content.

Apple said, according to Mashable, that the iBooks store’s new textbook category will eventually include “every subject, every grade level, for every student.”For now, however, Apple is starting with high school textbooks from partners McGraw-Hill, Pearson and Houghton Mifflin Harcourt.

Apple’s Phil Schiller said that 1.5 million iPads are already in use at schools, including more than 1,000 one-to-one development programs.

How will textbooks look on the iPad? Check this report from Engadget:



What's our take on this move? We think it definitely helps in making the iPad a greener device. Textbooks are very wasteful given the fact that they're updated very often, many times only with minor changes. Then more copies are been printed and students can't use used copies anymore and need to buy new ones. This system doesn't make any sense from an environmental and social perspectives and is far from being sustainable.

Now, on the iPad, they have not only more features and added value, but also an option to be updated without wasting paper or other resources. So kudos to Apple and hopefully other and cheaper tablets will provide similar options so students who can't afford paying $499 for the iPad would still be able to reduce their textbooks' footprint and read them on a tablet.

For more information on how green is the iPad visit our iPad webpage at http://www.ecolibris.net/ipad.asp

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read!

How green is the iPad? Ask Mike Daisey

Although Mike Daisey describes himself as a lifelong Apple super fan, he'll probably say not so much, at least when it comes to the social impact of the iPad (as well as other Apple products). Why? Listen to the opening episode of the year of This American Life (see below) and receive the answer.

I also wrote about it today on Triple Pundit. Here's a paragraph from the article:

Mike Daisey describes himself as a lifelong Apple super fan. One day he saw some photos from a new iPhone, taken by workers at the factory where it was made and started wondering who makes his Apple gadgets. He decided to investigate and traveled to Shenzhen, where the main factory of Foxconn is located. Foxconn is the largest contract electronics manufacturer in the world with clients including Apple, HP and Microsoft. The manufacturer’s factories were also home to at least 12 workers suicides last year. Daisey wasn’t the first one to investigate what happens in Foxconn, yet his report is different and will probably trouble you more profoundly than written reports.

For more information on how green is the iPad visit our iPad webpage at http://www.ecolibris.net/ipad.asp

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read!