Wednesday, November 12, 2008

A new collaboration with Aaspirations Publishing, a proud green publisher!

We are very happy to announce our new collaboration with Aaspriations Publishing of
Toronto, Canada. A tree will be planted for every copy of the new titles published henceforth, which will also carry our logo ‘One tree planted for every book’.

Aaspirations Publishers is a proud green publisher that decided to go green as much as they can. As you can see from the steps they have taken their move represents a true commitment to the environment.

So what does it mean for Aaspirations Publishing to be a green publisher? Here's a summary of the measures they take:

Local Print On Demand

Firstly, their books are printed within 24 hours when an order is generated and are shipped directly to the customer, straight from the printer – thus reducing the distance traveled and resulting in the smallest carbon footprint, possible.

No books printed on virgin forest paper

All books published by Aaspirations Publishing use a certain percentage of recycled paper and no papers are sourced from endangered old growth forests, forests of exceptional conservation value or the Amazon Basin. All papers used in printing are FSC – The Forest Stewardship Council; SFI – The Sustainable Forestry Initiative; PEFC – The Programme for the Endorsement of Forest Certification or GREEN-E.

Green fax, Recycling and Switch Off when not in use Programs

They have a new Green Fax, which sends faxes straight to their email. Confidential, secure and most of all amazing savings on paper, toner and electricity. Add to that a switch off if you don’t need it program and comprehensive recycling programs and you can see they mean business. Aaspirations Publishing even want to recycle iPods to deliver education to children in
India and elsewhere -–see The Laptop Project for more details.

And last but not least - a collaboration with Eco-Libris to plant a tree for every book published

All new titles published henceforth will also carry the logo ‘One tree planted for every book’, following their partnership with Eco-Libris to reduce the environmental impact of book publishing, by planting one tree for every book sold.

Anjali Sondhi, publisher and CEO of Aaspirations Publishing, explains in a press release they initiated that even though she believes she is doing the right thing, both in environmental and social terms and in business terms, it's not that easy to go green as a publisher:

“Yes! It is a gamble. We are trying to reinvent the publishing wheel. Of course this leaves us with much smaller margins to operate on but we have the satisfaction of knowing that our books are as green as can be. Will customers appreciate it? Will they reach out for our books? Time will tell”

We are positive that this move will generate value for Aaspirations Publishing and will prove that it's not easy to be a green publisher but eventually it is worthwhile!

For more information on Aaspirations Publishing please check out their website:

Want to support their move? Check out their catalog of books and order one of the great books they publish:

Raz @ Eco-Libris

Plant a tree for every book you read!