Fast Company apparently is now not only one of the most interesting business magazines, but also a greener magazine, using recycled paper (yes, they're still printing the magazine...).
Here's an interesting video clip with Fast Company's Managing Editor, Allegra Lagani, who shares how Fast Company transitioned to recycled paper and the obstacles and opportunities she discovered during this journey.
Here are some more details from Better Paper Project:
Allegra commented, "Sustainability is one of the core areas that Fast Company focuses on, so in order to practice what we preach, we need to use recycled paper." Their decision to use recycled paper sets Fast Company apart from over 97% of the magazine industry that still uses virgin paper.
The process of switching to recycled paper taught Fast Company that the myths about recycled paper being lower quality than virgin paper are no longer true. As Allegra said, "I think a lot of the limitations are from years ago before the world of recycled paper had been explored."
Frank Locantore, the Director of Green America's Better Paper Project said, "Fast Company sets a terrific example for the rest of the magazine industry. Sustainable publishing is an integral part of twenty-first century publishing."
If the entire North American magazine industry included a minimum of 30 percent post-consumer recycled paper in their publications, we would save over 10 million trees, 7 billion gallons of wastewater and over 1.5 billion pounds of CO2 (the equivalent of removing over 160,000 cars from the road).
"Fast Company: Obstacles and Opportunities" is an excellent resource for publishing industry executives to learn how major titles, like Fast Company, have overcome minor obstacles in order to use recycled paper and distinguish itself as a responsible and sustainable publication.
Raz @ Eco-Libris
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