I had the pleasure to be interviewed by Karin Kloosterman of Treehugger.com, which is the leading media outlet and probably the most popular green blog on the internet (how popular? it has 2,628,000+ unique visitors (March 08) and is ranked no. 20 on technorati out of 75,000,000+ blogs).
Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.
To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.