Wednesday, January 25, 2012

Levi's is implementing a new paper policy and cutting its ties with APP

Rainforest Action Network blog reported yesterday on another company that says goodbye to Asia Pulp and Paper. This time it's Levi's, following a new paper policy the company implemented.

"Levi Strauss & Company has become the latest major brand to ban business with Asia Pulp and Paper (APP). This comes on the heels of a major public cancellation with APP affiliate Mercury Paper at the end of December by Kroger, America’s largest grocery chain."

In an email I received from Robin Averbeck of RAN, who provided more details on this story:

In the fall of 2009, Levi’s received a letter from RAN asking it to cut any ties with notorious Indonesian rainforest destroyer Asia Pulp & Paper (APP) and its affiliates. This was one of a hundred letters in RAN’s campaign to convince global fashion companies to stop buying from APP and choose responsible alternatives like recycled paper instead.

The Levi’s team called us and immediately began working with us to create a comprehensive paper policy that maximized recycled fiber and barred paper suppliers connected to rainforest destruction, like Asia Pulp & Paper.

We are pleased to announce today that Levi Strauss & Co. has implemented its new paper policy in its operations around the globe. This makes Levi’s the latest company in an ever-growing list of major corporate customers to exclude Asia Pulp & Paper for its human rights abuses and blatant rainforest destruction, and to take a stand to protect forests and the rights of communities that depend on them.

Kudos to RAN for its ongoing commitment to stop unsustainable logging and to Levi's for implementing a paper policy and walk the talk!

My guess is that until APP will get itself truly committed to sustainable logging practices (not just to 18% cut in energy and water use until 2015), the number of companies that cut the ties with them will keep growing.

More articles on APP:

Asia Pulp & Paper (APP) - good or bad? ITS is saying APP is good and actually Greenpeace is bad!

Asia Pulp & Paper (APP) - good or bad? Rolf Skar of Greenpeace is replying to Ian Lifshitz

APP - good or bad? An interview with the sustainability manager of the world's most controversial paper company

Photo credit: Rainforest Action Network blog

Raz @ Eco-Libris

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