Saturday, February 27, 2010

We have a winner in our giveaway of Jeff Garlin's new audiobook 'My Footprint'

Last week we presented Jeff Garlin's new audiobook My Footprint: Carrying the Weight of the World. This great audiobook, released by Simon & Simon Audio, is about Garlin's journey to reduce his waistline and his carbon footprint at the same time!

We had a giveaway of a copy of this audiobook, courtesy of the publisher, Simon & Simon audio. We asked you to to retweet this post on twitter with
the hashtag #myfootprint, and we have a winner.


The winner is Jennifer, aka @knittingmomof3.Congrats, Jennifer! We hope you will enjoy this funny audiobooks. Thank you also for all the rest of the participants!


And if you're looking for another chance to win a free copy of this audiobook, we invite you to join our mailing list. Next week we'll have a raffle of four copies of 'My Footprint' that will be exclusive to our mailing list subscribers.
If you're not a subscriber yet, you're welcome to join our mailing list by adding your email on the 'Join Our Email List' box on the right column of the blog. If you will do it by Monday, March 1, you will be among those who will receive the newsletter and get a chance to take part in the raffle.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Friday, February 26, 2010

Avoided Deforestation Partners wants to make living trees more profitable than dead ones

"One ton of carbon dioxide is presently trading on European markets at about £10. A hectare of rainforest stores about 500 tons and therefore has a potential value of £5,000; but, as the New York Times recently pointed out, millions of hectares of rainforest are being cut down to create agricultural land worth £100 a hectare. Why are we allowing people to be deprived of their natural habitats, biodiversity to be diminished and climatic catastrophe to be hastened, and all at a loss of £4,900 a hectare? There are no easy answers, but I am sure that part of the blame, and more importantly of the solution, is down to us accountants." - Sir Michael Peat.

I found this quote in a book I'm currently reading (The Sustainable MBA: The Manager's guide to green Business by Giselle Weybrecht), and it's from an article published by Sir Peat in 2007. The price of one ton of CO2 have gone up since then (
about £11.3 if you look at the Spot price last month in the European market) and it looks like this concept that living trees should be more profitable to their owners than dead trees is getting more and more support.

As we reported here before, policymakers globally and in the U.S. are having difficulties to establish a program, such as REDD, that would actually make it happen. The vacuum left is beginning to be filled in with voluntary initiatives. We wrote here last October on Carbon Canopy, and now I've just learned about a coalition called '
Avoided Deforestation Partners' which has similar plans.

According to their website, Avoided Deforestation Partners is an international network of thinkers, strategists and practitioners, founded by leaders in forest carbon policy and project implementation, science, finance, and conservation in 2007, to support international efforts to halt tropical deforestation. It includes environmental groups and companies that represent a range of business interests, from heavy emitters that include American Electric Power, Duke Energy, Pacific Gas and Electric, and El Paso Corp., to other companies such as Starbucks, Marriott and Disney.

As described by Marc Gunther on ClimateBiz.com, Avoided Deforestation Partners is the brainchild of Jeff Horowitz, a 58-year-old architect and newcomer to the environmental movement who has quietly become an influential player as climate change legislation inches its way through a divided Congress. Gunther had a very interesting talk with Horowitz about the coalition's plan to create a "a mechanism through which either regulated companies or unregulated companies, or governments, can make payments to help prevent deforestation in the global south."

The interview is available at http://www.greenbiz.com/podcast/2010/02/12/growing-money-trees

It will be interesting to see if initiatives such as this one or Carbon Canopy will succeed in a place where policymakers seem to fail. And it's even more interesting to see if these initiatives can help promote broader programs such as REDD. We'll keep you posted!

Yours,
Raz @ Eco-Libris

Thursday, February 25, 2010

Green printing tip no. 35: Is Direct Mail Dead?

We are back today with a new tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is presenting us with a column he found while researching research the internet for new Green Tips. This column is dealing with direct mail and how to make it more efficient and successful, and it's written by Leslie Tane. Now, if you're asking what's so green about making direct mail more efficient, the answer is that greater efficiency will reduce the waste involved in it.

If after reading Tane's tips, you're still looking for further green guidance on direct mail, you're welcome to check out our tip no. 26 about this issue, as well as Jennifer Kaplan's excellent column "9 Ways to Eliminate Direct Mail Waste". We hope all of these resources will get you a better idea on how to make your next direct mail campaign more eco-friendly.

Is Direct Mail Dead?

Tip #35


It's the age of the Internet - e-mail marketing, social networking and blogs. So why would you do printed, direct mail marketing? No one reads that stuff...do they?

Well, you might be surprised. According to the USPS, advertising mail represented 63% of all mail received by households in 2008. Of that, 79% of households either read or scan advertising mail sent to their household and 11% respond and take action.

Compare this to e-mail marketing: Mail Chimp's research indicates the average open-rate for marketing e-mail is about 25% and the click-through/take-action rate is only 4.28%. I'm not a numbers person (is there a graphic designer who is?), but it's pretty clear that direct mail is
far from finished.

There are some things to keep in mind when designing direct mail to increase the chances of your potential customer following through:

1. Take advantage of variable data printing. When I started out, there was one main option for printing in color: offset printing. How times have changed. Not only is it affordable to digitally print short-runs of your printing projects, it's possible to customize your projects using variable data printing (VDP).

For example, say you're designing for an organization's annual fundraiser. If the organization has a database of past donors, including their names, and the years and amounts they've previously donated, it's easy to print that information right in the body of your piece. It personalizes the experience and can make a call for cash less of an intrusion and more of an appeal.

2. Have a clear call to action. A few years ago, I got a letter asking me to support the Fourth of July fireworks display in my town. I take my kids to that event every year and was ready, pen in hand, to write a check. I scoured the letter only to find that there was no return address, no phone number and no way to easily send the money. Sure, I could have looked up the number and contacted them, but expecting your recipients to do that is expecting too much. I never sent the check.

Make sure you provide a clear way to respond to your direct mail. Is there a number to call? A Web site to visit? Make it obvious.

3. Speaking of Web sites, use yours to track the results of your direct mail campaign. Personalized URLs or Web addresses that incorporate the recipient's name are becoming more and more widely used. At the very least, each direct mail piece that goes out should have a dedicated phone extension or Web landing page, so that you can track your results.

4. Design something different. I often save a few weeks worth of direct mail I receive, so that I can have a base of real-world samples. I'll spread them out on my desk to look at them. Then, I'll design something that looks different. If I'm seeing a lot of close crops of faces, I'll pick and image with a person far away, or, even more likely, avoid a picture of a face at all.

Lots of primary colors? I'll go for an off-shade of green. Not many large fields of color? Maybe, that would work for my design. You can't steer clear of all existing designs, but you want to make your direct mailing stand out. The best way to get a feel for what's out there is to look at some of it with a critical eye.


One of the best things about direct mail is that even on a smaller budget, you can get great results.

For additional information on greening your next direct mail campaign, please call Greg Barber at (973) 224-1132, or email greg@gregbarberco.com.

Also, if you have any questions you would like us to address in future tips please email us to info@ecolibris.net .

Latest tips:

Green Printing Tip #34 - What should we look for in buying copier paper?

Green Printing Tip #33 - Do I have a Green Marketing Give Away for Trade Shows?

Green Printing Tip #32 - Is Tree Free Hemp Paper still available?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website - http://www.gregbarberco.com.

Yours,

Raz @ Eco-Libris

Eco-Libris: promoting green printing!

Wednesday, February 24, 2010

Looking for an affordable and special green birthday gift?

What's the connection between Apple co-founder Steve Jobs, Princess Stephanie of Monaco, Lisa Marie Presley and Lauren Conrad?

They were all born on February 24! If you're also celebrating your birthday today - happy birthday to you too!

We love birthdays and therefore we're happy to remind you of the option to celebrate a birthday of friends, family members, colleagues and anyone you care about with Eco-Libris!

Eco-Libris is offering you now to plant trees to balance out the books of your loved ones who celebrate their birthday. Not only that new trees will be planted to balance out their books, but they will also receive our stickers with a beautiful birthday card made of recycled paper. And we also try to keep it affordable - the added charge for the birthday card is only $1.5.

All you need to do is to choose how many of the birthday person's books you want to balance out on our
special birthday gift page (http://www.ecolibris.net/birthday.asp), change the shipping address on the payment page to the address of the gift receiver and we will take care of the rest!

This is also a great green add-on if you're buying a book as a gift for the birthday person, especially if you're buying her or him a green book.

The birthday cards we send are made by
Doodle Greetings (see picture above of one of their cards). Not only these cards come with a beautiful design, but they are also eco-friendly - printed on 100% post-consumer recycled paper and are made chlorine-free and acid free. Sounds like a good fit with Eco-Libris stickers!

And of course, if it's your birthday and you want to give yourself a green gift - get yourself a nice green book and plant a tree for it with us!

Happy Birthday!
Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!

Tuesday, February 23, 2010

New audiobook: My Footprint by Jeff Garlin (and there's a giveaway as well!)



















Jeff Garlin is a funny guy. Well, he's a comedian. But he's also a serious guy and in August 2008 he decided to set up an impressive goal: Reducing both his physical and carbon footprint. His journey is documented in a new audiobook released today by Simon & Simon Audio: My Footprint: Carrying the Weight of the World.

Garlin is a comedian and actor and is probably best known for his work on the great series 'Curb Your Enthusiasm', where
co-stars with "Seinfeld" creator Larry David. Garlin also spent three seasons on NBC's Mad About You in the role of Marvin, and has a variety of television and film appearances to his credit including Dr. Katz, Arrested Development, Everybody Loves Raymond, The Late Show with David Letterman, Tom Goes to the Mayor, The Daily Show, Late Night with Conan O'Brien, Daddy Day Care, and WALL-E. He has also had his own HBO half-hour comedy special.

Garlin's journey is not an easy one. Each of these tasks is challenging in itself, so getting them together looks sometime like mission impossible. But Garlin is doing his best and is sharing every bit of this huge effort in this audiobook. His struggle is sometimes painful, but almost always funny. This is not only because Garlin is a talented comedian, but mainly because he, as he describes himself, 'takes his work seriously, but not himself'.

Garlin hopes that being healthy and green becomes a big part of who he is —if not now, he says, when? He is working at the same on both of these goals, but mainly focused on the physical footprint. I guess it makes sense for him as its an ongoing issue he's dealing with for a long time, and it also became a real threat to his health. Nevertheless, he's also taking the green task seriously, getting advice from Ed Begley Jr., fighting with his wife to change the windows to ones with better isolation and even making an heroic effort to take the bus (we're talking about Los Angeles..).

Now this is the time to say something about the audiobook format. I believe 'My Footprint' is one of the cases where the advantages of hearing a story in this format are so obvious. Garlin is telling the story (he's reading it to Leonard Nimoy by the way) and as a comedian he knows to tell a story. Listening to this audiobook, I found myself laughing again and again, and I had this magical feeling I'm attending one of Garlin's comedy sets at the Comedy Store in West Hollywood. Not to mention the fact I found myself shouting at him 'No, don't touch this bagel', or ' Leave that pizza alone'.

Hear an excerpt from the audiobook:







Disclosure: We received a copy of this audiobook from the publisher (Simon and Simon Audio).

GIVEAWAY ALERT!!

We're giving away a copy of this audiobook, courtesy of the publisher, Simon & Simon audio!

How you can win? Very simple. All you have to do is to retweet this post on twitter with the hashtag #myfootprint at the end of your tweet. We will have a raffle on Friday, February 26, 4:00PM EST between all the readers that will retweet by then. The winner will be announced the following day.

And if you're looking for another chance to win a free copy of this audiobook, we invite you to join our mailing list. Next week, we'll have a raffle of four copies of 'My Footprint' that will be exclusive to our mailing list.
If you're not a subscriber yet, you're welcome to join our mailing list by adding your email on the 'Join Our Email List' box on the right column of the blog. More details will be sent on our March newsletter next week.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Monday, February 22, 2010

Mobile Phone Recycling in the UK

Today we have another guest column, this time from our friends at Recycle Mobile Phones who present their important work, facilitating mobile phone recycling.

If you are thinking about upgrading or buying a new phone, did you consider what you would do with your existing handset? In the UK, over ninety million mobile phones are hidden away in desk drawers and lie idle on desks. As a result, many new phone recycling programs have been launched to create awareness and to try to increase the number of mobile phones being recycled in the United Kingdom.

If you have just bought or upgraded your phone and want to help the environment, then the best way is to look at the many recycling companies, who will incentivise you by giving you money for your old handset. It doesn’t matter if the phone works or not, although you’ll be offered less money for it if it doesn’t work.

Note: The worst thing you can do, is to throw your old mobile phone in the bin. Mobile phones contain several toxins such as cadmium, lead, mercury and arsenic along with others, we do not need to contaminate our landfills or pollute the soil, air and water supplies by doing this.

Many times, these old mobile phones are in good working order so you just need to go onto a mobile phone recycling comparison site, which helps you to save time and earn money by searching for your make and model of phone. You will then see the prices that the recycling companies will offer and if you are happy with the price quoted, you can then complete the simple online form and then post your old phone to the recycling company, such as envirofone and then wait for your payment.

The recycled phones, which are in working condition, can simply be used by others , such as people who are less fortunate or indeed they can be sent to other countries to help developing worlds. The nonworking phones can be fixed or used to fix other phones, which can then be used for others. Reusing all the usable components and recycling the metals in the handset, lowers the need for new raw materials, as well as lowering the impact on mining for metals on the environment and wildlife.

For more information on recycling mobile phones and for our manufacturer list, please visit, http://www.recyclemobilephones.co.uk

Green book review of the week: Who Turned Out the Lights? by Scott Bittle & Jean Johnson






















Today we are happy to present a guest book review of Dr. Patrick Meyer on our weekly series of green book reviews. Dr. Meyer who is an an expert in alternative energy and fuel technology policy analysis reviewed for our blog one of the most interesting book that were published lately about alternative energy.


Who Turned Out the Lights? Your Guided Tour to the Energy Crisis by Scott Bittle & Jean Johnson

Reviewed by: Dr. Patrick E. Meyer, Principal at Meyer Energy Research Consulting

Despite the tremendous level of discussion among politicians, writers, analysts, and the media regarding alternative energy, climate change, and sustainability, the majority of Americans do not fully understand the issues at hand. Scott Bittle and Jean Johnson, in their new book
Who Turned Out the Lights?: Your Guided Tour to the Energy Crisis (Retail $16.99, Harper Collins Publishers, October 2009, paperback, 368 pages, ISBN: 978-0-06-171564-8), attempt to explain to the masses energy and environmental issues, such as peak oil, clean coal, smart grid and the safety of nuclear power, whose discussion has now become commonplace, but may be misunderstood by the general populace.


Bittle and Johnson, also authors of Where Does the Money Go?: Your Guided Tour to the Federal Budget Crisis, are not energy experts. Due to their lack of specialized expertise in energy and environment, the authors’ presentation method is not technical—in fact, far from it. Bittle and Johnson splice their work with references to pop culture, rock music, primetime cartoons, and blockbuster movies. Offering these references allow Bittle and Johnson to provide a piece of work which should easily cater to the masses, allowing those not yet versed in the realm of energy and climate change to catch up to speed on these critical issues.

Immediately Bittle and Johnson identify the goals of their book: the authors seek to explain the basics and present options but not make recommendations. Further, the purpose of their book is to shed light on the overall readiness of the US to act on energy and environmental issues, to show how decisions today can have huge implications down the road, and to demonstrate the time-sensitiveness of these issues (that is, that these issues change all the time). Bittle and Johnson do this by focusing on broad public questions rather than individual ones. They warn that they do not seek to refight the climate change debate—that fight has been carried out elsewhere. As the authors state: “the purpose of Who Turned Out the Lights? is to stop, take a deep breath, back up a bit, and go back to the basics” (p. xvi).

Bittle and Johnson write on the subject of energy and environment because they know that many Americans are still confused about these issues, despite that everyone from John McCain and President Obama to Sheryl Crow and Paris Hilton have spoken publicly about the need for an energy revolution. To convey their message, the authors write from the point of view of a non-academic, non-industry specialist, non-governmental bystander.

The authors’ thesis is primarily that energy and environmental issues are not necessarily as complex as some would lead you to believe. Through exposition the authors explain tough subject areas and analyze the status of industries, technologies, and social movements to present the subject in a clarifying manner. The authors present the facts about the energy and environmental debate clearly and impartially.

Who Turned Out the Lights? fits wonderfully into the general field of energy and environmental debate. While politicians and the media have carried on relatively high-level discourse on issues such as biofuel development, nuclear power expansion, and constructing an advanced 21st century electricity grid, many Americans’ understanding of these issues has been left behind.

As Al Gore did in 2006 with An Inconvenient Truth, Bittle and Johnson similarly show that these issues are not as complex as some would have you believe. Yet where Gore scared us all a little with his excellently conceived discussion of the devastating impact humanity has had on Earth, Bittle and Johnson remain neutral, providing the facts only and leaving the debate open for discussion.

Even a reader who is scientifically knowledgeable in the energy and environmental field will surely take away valuable information from this book. But technically-trained readers may criticize Bittle and Johnson’s colloquial writing style.

The bottom line, as shown by the authors, is that most Americans admit to caring about the environment but at the same time most Americans don’t want to spend money to help the environment. While they do not bluntly admit so, it seems as if the authors are a least a little frustrated by the notion that most Americans won’t support anything that costs them any extra money, even if it means polluting less and encouraging renewable energy development.

Who Turned Out the Lights?
is recommended for those knowledgeable in energy and environmental issues, or those who know absolutely nothing in the subject area. For readers that are newcomers to the field, Bittle and Johnson provide a refreshing and grounded approach spliced with references to pop culture and things we all encounter in daily life. For those who have prior knowledge of alternative energy, fossil energy, climate change, and the politics of the energy arena, Bittle and Johnson provide a recap of these issues from a perspective not often found in academia, industry, or politics—that is, unbiased, bipartisan, and real.

Author Bio

Dr. Patrick E. Meyer is Principal at Meyer Energy Research Consulting, Newark, Delaware and Research Associate at Energy and Environmental Research Associates, LLC., Pittsford, New York. Holding a Ph.D. in Energy and Environmental Policy from the University of Delaware, Meyer specializes in alternative energy, electricity, and fuel technology policy analysis; global sustainable energy systems; and energy and environmental systems modeling and analysis. Meyer has authored more than 25 editorial articles for IEEE-USA’s Today’s Engineer and serves as the publication’s Energy, Environment & Sustainability Editor.

* A full version of the review can be found at http://www.ecolibris.net/lights.asp

Saturday, February 20, 2010

Watch our new video: What happens when your marketing manager doesn't like your campain's slogan!

Last week we started our green gift campaign (http://www.ecolibris.net/gifts.asp), where we give great gifts that promote green reading! From free green books to gift cards for Strand Bookstore and BookSwim, the Netflix for books, Eco-Libris is now rewarding readers who balance out 25 books or more by planting trees.

As we mentioned earlier, my beautiful baby Shira was chosen to lead the campaign, and she is starring in a couple of funny videos that we hope you will enjoy. Here's the latest one that was published yesterday:



The videos can be found at the following links:

http://www.youtube.com/watch?v=zf3yljv4PV8

http://www.youtube.com/watch?v=pznPJjygtP8

We also invite you to share them with other book lovers, along with the information about the campaign (http://www.ecolibris.net/gifts.asp).

Best,
Raz @ Eco-Libris

Eco-Libris: Rewarding green readers!

Friday, February 19, 2010

The number of eco-friendly papers has more than doubled in the past 18 months!

Wonderful news from Canopy! This great environmental non-profit organization that works to improve the environmental performance of paper and wood companies, reported earlier this month that the number of eco-friendly papers available in North America has more than doubled from 97 to 228 in the past 18 months!

According to Canopy (and thanks also to our friends at the Green Press Initiative for bringing this release to our attention), "the sharp increase in eco-paper options is the result of large paper buyers demanding more papers with ecological attributes, a growing trend despite recent troubles in the North American paper industry and global economy."

This is a very interesting trend and its importance is even greater, given the troubled economy and its influence on many paper buyers. Is it possible that more publishers see further business opportunities in purchasing greener papers? Possibly. Is it also a matter of pricing? Definitely. I believe that as we'll see premiums going down, it will be easier to present eco paper options as a business opportunity, or a win-win solution.

If you want to learn more about the eco paper options available, please go to Canopy's comprehensive Ecopaper database. There you'll find more than 350 of the best eco papers available in the North American marketplace.

Best,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Thursday, February 18, 2010

Green printing tip no. 34: What should we look for in buying copier paper?

We are back today with a new tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is shedding more light on the choices almost every office around the world is making while buying copier paper and what should be taken into consideration in this process.

What should we look for in buying copier paper?

Tip #34


The copier paper market is a huge market in terms of paper bought. Probably, in the trillions of pounds bought each year. The copier market comes in several categories. One is the non recycled category, another is the 30% recycled category, and the last one is the 100% recycled market.

Environmentally, the 100% recycled market is the way to go, if you can afford the extra price. If you do, you are helping to keep 70% of the previous waste paper from being landfilled, or incinerated.

If you buy 100% recycled copier paper, that paper is entirely made from previous "printed" paper, which is 100%PCW If you buy 30% recycled, then 70% of the remaining content is made from trees, or pre-consumer waste, and then millions of pounds of printed paper will not go back to the mills to make new paper. Instead, that paper will go to our over crowded landfills, or incinerated, releasing toxic fumes into our environment.

Although there is no way to figure the true cost difference between 30% PCW versus 100%PCW paper, let me try. The less recycled paper is bleached with Chlorine Dioxide and chlorine mixed
with other chemicals in the paper making process will cause Dioxins to formulate. Dioxins seeping into our waterways, and it will, can cause cancer.

The 70% printed paper now needed to be landfilled will cost the tax payer money. So if we have an $8.00 per carton difference between 30% PCW and 100% PCW paper, the hidden costs will need to be considered. How much money is spent on cancer research, and cancer treatment, not to mention loss of life and loss of human productivity, and unemployment payments, etc.

What does that equal in cost per carton? What is the cost per carton to each of us to pay the taxes on running landfills, and incinerator plants?

So the $8.00 per carton difference is really a lot less if you could add these hidden costs to the real cost per carton of the less recycled paper.

To make sure you are getting the correct paper, if you are buying the 100% recycled copier paper that is manufactured only with post-consumer waste paper, look for the emblems printed on the cartons and the packages.

You need to see 100% PCW. You need to see 100% PCF, which stands for Processed Chlorine Free. The 100% PCW recycled papers are bleached with Oxygen or Hydrogen Peroxide, and NOT chlorine. You should also look for the FSC and the Wind E emblems, as well.

So, consider all factors when considering the extra money in being more environmental. You would be helping future generations deal with our mess, and our health issues, and your actual cost per carton may not be the $8.00 per carton you originally were dealing with. We might be saving money in the long run, and living a cleaner life now.


For additional information on buying copier paper, please call Greg Barber at (973) 224-1132, or email greg@gregbarberco.com.

Also, if you have any questions you would like us to address in future tips please email us to info@ecolibris.net .

Latest tips:

Green Printing Tip #33 - Do I have a Green Marketing Give Away for Trade Shows?

Green Printing Tip #32 - Is Tree Free Hemp Paper still available?

Green Printing Tip #31 - How to produce the greenest hang tags?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website - http://www.gregbarberco.com.

Yours,

Raz @ Eco-Libris

Eco-Libris: promoting green printing!

Wednesday, February 17, 2010

Green book review: A Lion's Mane by Navjot Kaur

Today we review a green book that not only is printed on recycled paper (50% PCW) and processed chlorine-free, but also goes green with Eco-Libris - 625 trees are planted with us for the first edition of this beautiful book.

Our book today is:

A Lion's Mane

Author: Navjot Kaur

Born and raised in England and of Sikh-Panjabi heritage, Navjot Kaur has always found ways to identify with her environments. During her academic years, she unearthed valuable insights into the connections between 17th century Spanish Literature with that of the Panjabi Classics. Experiences across these diverse cultural borders have enriched her sense of global citizenry; forging her forward not only as an author, but also, as an educator and mother.

Having already led diversity initiatives within her schools, A Lion's Mane is her first children's book, a story that contextualizes the many connections we share as global citizens. Navjot is a member of the Society of Children's Writers and Illustrators and currently resides in Canada with her husband and son.

Illustrator: Jaspreet Sandhu

Publisher: Saffron Press

Published on: September 2009

What this book is about?
(from the publisher's website)

In this beautifully illustrated story, young readers journey to cultures around the world to explore the meaning of the dastaar, or turban of the Sikhs. Allusive words placed within a vibrant red dastaar help promote our connections as global citizens and encourage dialogue around issues of identity and kinship. A Lion's Mane promises to be a staple on the shelves of all young visionaries.

Here's the book's trailer:



What we think about it?

This is a beautiful book. Literally. Not only the content and message of the book are simply beautiful and moving, but also the marvelous illustrations of Jaspreet Sandhu that gives you the feeling that you're looking into an art work and not just a book.

This book is dealing with Sikh identity, but anyone and especially kids, who come from a different background of their surroundings, will easily identify with the hero's quest for meaning and understanding of his place in the cultural circles that he belongs to. His acceptance and pride eventually in his uniqueness are actually not the end of his journey, but just the beginning.


Although this journey that follows the winding red
dastar (turban) may be demanding and requires the reader's full concentration, it's definitely rewarding. At at the end of the book, you might even find yourself smiling and having a moment of optimism, as this book is filled with a positive spirit that is definitely contagious.

Bottom Line: Beautiful and meaningful book!

Disclosure: We received a copy of this book from the author.

If you're looking for other interesting green-themed books, you are invited to check out our green books page on Eco-Libris website's green resources section.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Vegan, Vegan, Vegan, Vegan, Small Business and one more Vegan!

No, this is not a guest list or a sophisticated code - these are the subjects of the books we're giving now on our green gifts giveaway!

Yes, we ha
ve five great vegan books and one great book on greening up small businesses that we're giving away as gifts on our green gift campaign! Not only that these are great and valuable books, but they're also printed on recycled or FSC-certified paper!

So who gets the
m? It's very simple - if you balance out 50 books, you can choose one of these “green” books as a gift. Customers will be offered to choose from a list of 5-6 books that will be changing occasionally.

The books offered are books that participated in Eco-Libris green books campaign last November that promoted responsibly printed books. You can see the list of books currently offered at http://www.ecolibris.net/gifts.asp

What do
you need to do to get this gift? Choose a book from the list and Email us its name after you complete the purchase on the take action page, or enter it in the comments box during the payment process.

Here are some more details on the "green" books you can choose from:


Raw for Dessert: Easy Delights for Everyone

Author: Jennifer Cornbleet

Now you can have your cake and eat it too! You can stay vegetarian, vegan, gluten-free, kosher, or just plain health-conscious and still eat delicious cakes, pies, compotes, crumbles, custards, sorbets, ice creams, cookies, and candies. All raw!

Here are Jennifer's favorite no-bake, no-guilt treats. You'll learn to avoid white sugar, white flour, dairy products, trans-fats, saturated fats, and processed foods. And you'll be able to make easy-to-follow recipes for a reasonable amount of money, in a reasonable amount of time.

Some of the delectable desserts perfect for every occasion are: Summer Berry Compote, Pineapple Upside Down Cake, Chocolate Cupcakes, Crème Brulée, Lemon Tart, Pumpkin Pie, and Knockout Brownie Sundae. Gorgeous color photos provide all the inspiration you need.

Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - and Save the Planet

Author: Jennifer Kaplan

The ultimate resource for small business owners who want to go green without going broke.
Greening Your Small Business
is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:
• Simple ways to make the workplace greener
• Two plans of action for going green (divided into two levels)
• Definitions for green terminology and jargon

Local Bounty: Seasonal Vegan Recipes

Author: Devra Gartenstein

The marriage of vegan foods and seasonal produce is a natural one: plant-based foods follow annual cycles and both are healthy and environmentally sustainable. Ripe local produce has the most flavor and nutritional value, uses fewer resources to store and deliver, is more economical to buy, and often supports local farmers.

Local Bounty reintroduces the world of seasonal produce: leafy greens in the spring, tomatoes, peppers, and summer squash during the summer and fall, and root vegetables and winter squash during the cooler months. The bounty of the garden is transformed into wonderful meals that will truly nourish and satisfy with a minimum of fuss to prepare. Real food, real taste.

The Simple Little Vegan Dog Book, Cruelty-Free Recipes for Canine

Author: Michelle Rivera

The Simple Little Vegan Dog Book by animal rights advocate Michelle Rivera shows how your companion canine can become a satisfied omnivore. This compendium of nutritious, plant-based recipes provide the nutrients your dog needs in order to maintain good health as well as the flavors they love according to the enthusiastic response from pets being fed this diet.

Although vegans will now be able to extend their lifestyle to include what they feed their dogs, you needn't be a vegan or vegetarian to profit from this information. Most dog owners are concerned about the quality of ingredients in commercial dog food.

Sweet Utopia, Simply Stunning Vegan Desserts

Author: Sharon Valencik

Sweet Utopia shows how to create the luscious flavors and familiar textures of traditional desserts without the use of eggs or dairy. These easy-to-make, yet sensational, desserts are all lactose- and cholesterol-free and perfect for vegans, anyone allergic to dairy or eggs, those who need to watch their intake of saturated fat, and last, but not least, lovers of sweets everywhere.

These recipes cover a wide array of goodies including cakes, cookies, pies, puddings, and other treats and are accompanied by over 130 full-color photos that provide inspiration and anticipation.

Tofu Cookery (25th Anniversary Edition)

Author: Louise Hagler

TOFU COOKERY 25th Anniversary Edition celebrates a quarter of a century of helping people prepare delicious dishes featuring tofu. Since then, tofu has become a household word, the health benefits of soy have been validated by thousands of scientific studies, and a goldmine of soy products can be found in supermarkets nationwide.

The best tofu dishes, however, can still be made at home. Soy-foods pioneer Louise Hagler expertly shows how easy it is to add a little tofu to both your favorite comfort foods and gourmet fare. To reflect today's tastes and trends, new recipes were added and the original recipes revised to use less salt and smaller amounts of more healthful fats. The latest cooking methods preserve nutrients as well as flavor.

Yours,
Raz @ Eco-Libris


Eco-Libris: Promoting sustainable reading!

Tuesday, February 16, 2010

Karen Finneyrock's new collection of poetry is going green with Eco-Libris!






















Karen Finneyfrock is releasing a new book entitled “Ceremony for the Choking Ghost”. And this a stellar collection of poetry is going green with Eco-Libris!

This book is published by Write Bloody Publishing, which is collaborating with Eco-Libris to plant trees for the books it publishes. Last September we worked with Write Bloody Publishing to plant a tree for every printed copy of the LAST TIME as WE ARE by Taylor Mali, and now a tree will be planted for every printed copy of “Ceremony for the Choking Ghost”!

After losing her sister to heart failure, Karen Finneyfrock was unable to write poems for three years. Her voice came back, whispering at first and then screaming. “Ceremony for the Choking Ghost” contains the sound of that voice returning, bringing poems about grief and its effect on the body, the body politic, memory, and, of course, poems about love. Half poetry, half exorcism, her book calls to all of our ghosts.
in Gomorrah? When you were still beardless,
and I would oil my hair in the lamp light before seeing
you, when we were young, and blushed with youth
like bruised fruit. Did we care then
what our neighbors did
in the dark?
When our first daughter was born
on the River Jordan, when our second
cracked her pink head from my body
like a promise, did we worry
what our friends might be
doing with their tongues?
What new crevices they found
to lick love into or strange flesh
to push pleasure from, when we
called them Sodomites then,
all we meant by it
was neighbor.
When the angels told us to run
from the city, I went with you,
but even the angels knew
that women always look back.
Let me describe for you, Lot,
what your city looked like burning
since you never turned around to see it.
Sulfur ran its sticky fingers over the skin
of our countrymen. It smelled like burning hair
and rancid eggs. I watched as our friends pulled
chunks of brimstone from their faces. Is any form
of loving this indecent?
Cover your eyes tight,
husband, until you see stars, convince
yourself you are looking at Heaven.
Because any man weak enough to hide his eyes while his neighbors
are punished for the way they love deserves a vengeful god.
I would say these things to you now, Lot,
but an ocean has dried itself on my tongue.
So instead I will stand here, while my body blows itself
grain by grain back over the Land of Canaan.
I will stand here
and I will watch you
run.

Here's a Sample Poem from “Ceremony for the Choking Ghost” (from Writebloody Publishing's website):

WHAT LOT’S WIFE WOULD HAVE SAID
(IF SHE WASN’T A PILLAR OF SALT)

Do you remember when we met
in Gomorrah? When you were still beardless,
and I would oil my hair in the lamp light before seeing
you, when we were young, and blushed with youth
like bruised fruit. Did we care then
what our neighbors did
in the dark?

When our first daughter was born
on the River Jordan, when our second
cracked her pink head from my body
like a promise, did we worry
what our friends might be
doing with their tongues?

What new crevices they found
to lick love into or strange flesh
to push pleasure from, when we
called them Sodomites then,
all we meant by it
was neighbor.

When the angels told us to run
from the city, I went with you,
but even the angels knew
that women always look back.
Let me describe for you, Lot,
what your city looked like burning
since you never turned around to see it.

Sulfur ran its sticky fingers over the skin
of our countrymen. It smelled like burning hair
and rancid eggs. I watched as our friends pulled
chunks of brimstone from their faces. Is any form
of loving this indecent?

Cover your eyes tight,
husband, until you see stars, convince
yourself you are looking at Heaven.

Because any man weak enough to hide his eyes while his neighbors
are punished for the way they love deserves a vengeful god.

I would say these things to you now, Lot,
but an ocean has dried itself on my tongue.
So instead I will stand here, while my body blows itself
grain by grain back over the Land of Canaan.
I will stand here
and I will watch you
run.

The book is available at Writebloody Publishing's store - http://writebloody.com/store/index.html

Yours,
Raz @ Eco-Libris

Eco-Libris: Check our green gift campaign!