Saturday, March 26, 2011

Earth Day campaign - 41 Reasons to Plant a Tree for Your Book: Reason no. 14

We continue with our Earth Day campaign - 41 Reasons to Plant a Tree for Your Book, where we share with you 41 reasons provided by readers in celebration of the upcoming 41st anniversary of Earth Day!

With more than 180,000 trees planted so far on behalf of readers, authors and publishers working with Eco-Libris, it's no surprise that we think planting trees to green up books is a great idea.. But we also want to hear what readers think about it and why they believe planting trees for their books is a good idea.
So for 41 days until Earth Day, we publish here the 41 best replies we receive, one reply a day. All replies are gathered and presented on the Earth Day campaign's page.

Reason no. 14:

Plant a tree for a book so that future generations of creative writers will have something in which to marvel.- Lauren

Thank you Lauren for sharing with us your thoughts on planting trees for your book!

Lauren, just like a
ll the other readers whose replies we'll publish, is winning one of the great prizes we give away on this campaign, courtesy of our partners. Winners can choose their prize from a great list of gifts including audiobooks from Simon & Schuster Audio (such as The Half Life by Jennifer Weiner, Left Neglected by Lisa Genova and Essence of Happiness by the Dalai Lama) and great books, like The Last Original Idea by Alan K'necht and Geri Rockstein, Planet Home by Jeffrey Hollender, Spit That Out! by Paige Wolf, and The Story of Stuff by Annie Leonard. You can see the full list of the prizes on the campaign's page.

Every day we'll give further details on one of the prizes. Today we present you with the book
The Last Original Idea by Alan K'necht and Geri Rockstein.

The Last Original Idea: A Cynic's View of Internet Marketing by Alan K'necht and Geri Rockstein - The Last Original Idea – A Cynics View of Internet Marketing is a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.

"Wisdom is about context. The Last Original Idea is a chronicle of communication and commerce as seen through the lens of the Internet. It is a must-have reference book for marketing people - if only to get a handle on all of those allusions you've heard, but can't quite place. This book puts the whole Internet phenomenon into perspective, takes the Gee-Whiz right out of it and leaves you with a view point tempered by time and seasoned with history. Just the thing for those who are rightfully fearful of repeating history." - Jim Sterne, Founder of the eMetrics Marketing Optimization Summit and the Web Analytics Association.

We still have some spots available so please send us your reply to
. We look forward to hearing from you.

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!