Last day to help a bookstore - please check Lorem Ipsum fundraising campaign on Indiegogo

Few days ago I received an email presenting a crowdfunding campaign of Lorem Ipsum Books, an indie bookstore from Cambridge, MA. I've never visited the store but from what I've read and seen online it seems like a great bookstore that is trying to embrace technology as a way to succeed in business, which I believe to be key to the survival of any bookstore. 

So we'd like to share with you the email we received and ask you to check the campaign on Indiegogo, where the bookstore tries to raise $29,000. Please try to do it fast though - the campaign ends today (Jan. 31) at 11:59pm EST. And here's the email about the campaign:

Lorem Ipsum Books is a gem of a bookstore, tucked away in Inman Square in Cambridge, MA. With its quirky selection of used books, and its role as a gathering place for book lovers, music-makers and cultural enthusiasts, it's been a wonderful addition to the community.

Well, this is really difficult for me to say… but yesterday we had to face the sad possibility of having to close the bookstore forever. That's why I'm reaching out to you, my friends and fellow book lovers, to see if you will help us keep the bookstore from dying.

And here's why you should REALLY care about this one: Lorem Ipsum has also been working to find ways to make bookstores EVERYWHERE survive through recent tech advancements. We firmly believe that although Kindles have a place in our lives, so do books and bookstores. We want to keep all bookstores open by embracing technology, not running away from it. See our video to see what we've been doing to help bookstores lately: http://www.indiegogo.com/lorem-ipsum-books

You can click below to watch the video we made to show you how much Lorem Ipsum means to us, what it's all about, and why you should help keep this bookstore open for the next 10 years. If you can't give, please share our message.

I bet you know LOTS of people who love bookstores, please help spread the word before it's too late. If you care but can't contribute, please share our story on Facebook and your other social networks. It doesn't take much effort, but it can mean a lot.

It's literally now or never with this bookstore!!! Thank you, thank you book lovers!

Mandalee
Wife of Matt, Owner of Lorem Ipsum Books

Here's the video Mandalee mentioned in her email:



If you want to help Lorem Ipsum Books please go by clicking on the link below:


Yours,

Raz @ Eco-Libris
Eco-Libris: Promoting sustainable reading!