The report, "The Impact of Media Tablets on Publication Paper Markets" sounds very interesting but if you want to read it you'll need to pay $5,900. Now, if you a free of charge evidence, a bit less scientific maybe, but still very convincing that paper is loosing its hegemony to electronic formats, all you need to do is to check a new survey published by Staples.
The survey, as CNN reported, asked 200 tablet-using professionals about their preferences and habits. There were several interesting findings, but one of them sticks out:
"More than one-in-three respondents -35% - fessed up to using their iPad, Motorola Xoom, Samsung Galaxy or other tablets while in the bathroom."
That's it, ladies and gentlemen. Game over. If books, newspaper and magazines lost 35% market share at the bathroom, it's just a matter of time until paper reading will lose the rest of the battle, becoming eventually only a niche market for paper lovers and those who can't still go to the bathroom without a piece of paper or a good book.
Image credit: dalboz17, Flickr Creative Commons
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