Sunday, April 3, 2011

Earth Day Campaign - 41 Reasons to Plant a Tree for Your Book: Reason no. 22

We continue with our Earth Day campaign - 41 Reasons to Plant a Tree for Your Book, where we share with you 41 reasons provided by readers in celebration of the upcoming 41st anniversary of Earth Day!

With more than 180,000 trees planted so far on behalf of readers, authors and publishers working with Eco-Libris, it's no surprise that we think planting trees to green up books is a great idea.. But we also want to hear what readers think about it and why they believe planting trees for their books is a good idea.

So for 41 days until Earth Day, we publish here the 41 best replies we receive, one reply a day. All replies are gathered and presented on the Earth Day 2011page.

Reason no. 22:
We like to Reduce Reuse Recycle whenever we can as a Publisher...not an easy task. So whenever we think PAPER we think along these lines.

P - PAY BACK – Learn to give back to Mother Nature – not just TAKE, TAKE, TAKE (thank you Eco-libris).
A - APRRECIATION - We appreciate the need to be different and show other publishers the way. Even if it means less profit.
P - PLAN – Plan to minimise wastage, minimise paper usage, minimise transport, minimise consumption on each book we print.
E - ENERGY - We appreciate that one reem of paper equals 6% of a tree; 5.4 Kg of Carbon Dioxide into the atmosphere... What can we do to reduce Energy and Resources and give back what we have taken?
R - RESPECT – We need to respect the lives of Trees and Ourselves...For without them – we cannot breathe.

Pick-a-WooWoo Publishers (Australia), publishers of great children's books, including KC the Conscious Camel, Angel Steps, Just a Dream, Mr. Now's Magnificent Moment, Archie Angel to the Rescue and many more!

Thank you Pick-a-WooWoo Publishers for sharing with us your thoughts on planting trees for your books!

We want to mention again the great prizes we give away on this campaign, courtesy of our partners. Winners can choose their prize from a great list of gifts including audiobooks from Simon & Schuster Audio (such as The Half Life by Jennifer Weiner, Left Neglected by Lisa Genova and Essence of Happiness by the Dalai Lama) and great books, like Planet Home by Jeffrey Hollender, Spit That Out! by Paige Wolf, Menu Dating by Tristan Coopersmith and The Healthy Home by Dave Wentz and Dr. Myron Wentz. You can see the full list of the prizes on the campaign's page.

Every day we'll give further details on one of the prizes. Today we present you with the book
Four Fish: The Future of the Last Wild Food by Paul Greenberg.

Four Fish: The Future of the Last Wild Food by Paul Greenberg - Our relationship with the ocean is undergoing a profound transformation. Whereas just three decades ago nearly everything we ate from the sea was wild, rampant overfishing combined with an unprecedented bio-tech revolution has brought us to a point where wild and farmed fish occupy equal parts of a complex and confusing marketplace. We stand at the edge of a cataclysm; there is a distinct possibility that our children's children will never eat a wild fish that has swum freely in the sea.

In Four Fish, award-winning writer and lifelong fisherman Paul Greenberg takes us on a culinary journey, exploring the history of the fish that dominate our menus---salmon, sea bass, cod and tuna-and examining where each stands at this critical moment in time. He visits Norwegian mega farms that use genetic techniques once pioneered on sheep to grow millions of pounds of salmon a year. He travels to the ancestral river of the Yupik Eskimos to see the only Fair Trade certified fishing company in the world. He investigates the way PCBs and mercury find their way into seafood; discovers how Mediterranean sea bass went global; Challenges the author of Cod to taste the difference between a farmed and a wild cod; and almost sinks to the bottom of the South Pacific while searching for an alternative to endangered bluefin tuna.

Fish, Greenberg reveals, are the last truly wild food - for now. By examining the forces that get fish to our dinner tables, he shows how we can start to heal the oceans and fight for a world where healthy and sustainable seafood is the rule rather than the exception.

We still have some spots available so please send us your reply to We look forward to hearing from you.

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!