Friday, October 29, 2010

The green agenda of the Green Books Campaign's publishers - part 2: Scholastic

We're continuing today to present you with some of the publishers that participate in the Green Books Campaign and their thoughts on why it's important that books will be printed in an eco-friendly manner.

Our guest today is Scholastic.

Scholastic is the world’s largest publisher and distributor of children’s books and a leader in educational technology and related services and children’s media. Scholastic is participating in the campaign with
Magic School Bus and the Climate Challenge by Joanna Cole and Bruce Degen (Printed on 100% recovered fiber of which 50% is post-consumer waste). The book will be reviewed on OurWhiskeyLullaby.

And now to the questionnaire (all publishers were asked to reply the same four questions):

Why do you believe books should be printed on eco-friendly paper?
As a publisher of children’s books, we believe it is our responsibly to the children to ensure that the virgin paper fiber used in our books is sustainably harvested and does not come from areas of social conflict. We also believe that by using recycled paper we are keeping paper out of landfills and helping to reduce the green house gas emissions which result from land-filled paper. Our practices reinforce Scholastic’s commitment to educate and care for children and ensure a safe environment where they can grow and learn.

What is your policy on using eco-friendly paper?
We have a strong environmental paper procurement policy ( which includes the following 2012 goals:

- 30% of our publication paper to be Forest Stewardship Council (FSC) chain-of-custody certified. We are currently at 17.3%

- 25% of our fiber to be recovered (75% of that to be PCW). We are currently at 19.8%

- Balance of fiber to be free of unacceptable sources of fiber as described by the FSC controlled wood standard

Are there other ways you're going green?
We have reduced our packaging. We have reduced our direct mail book club kit mailings and we use recycled copy paper and have an in house recycling programs

Scholastic also tells our environmental story through the books we publish. Award-winning titles like The Down-to-Earth Guide to Global Warming (winner, 2008 Green Earth Award), You Can Save the Planet: 50 Ways You Can Make a Difference, The Magic School Bus and the Climate Change, and a series based on the BBC’s Planet Earth television program demonstrate Scholastic’s commitment to educating kids about the environment

We also involve kids in a philanthropic approach to acting green. Working with the Rainforest Alliance’s Adopt-A-Rainforest program, Scholastic Book Clubs asked kids in classrooms around the country to read 100 books in order to preserve 100 acres of rainforest. There is now a protected area in Ecuador known as the Scholastic Book Clubs ClassroomsCare Reserve.

What's your advice to readers that would like to make their book purchasing more sustainable?
Do your research and purchase books from companies that have a strong environmental procurement policy.

Thank you Scholastic for your work and your participation in the Green Books Campaign!

The Campaign's page is .You can also follow the campaign on Facebook and twitter.

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!