Tuesday, January 26, 2010

Green printing tip no. 31: How to produce the greenest hang tags?

We are back with a new tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is talking about a piece of paper that is important to manufacturers of eco-fashion who want to make sure their garments are completely green, even when it comes to the hang tag.

How to produce the greenest hang tags?

Tip #31

This question comes up a lot and I like to suggest several options.

Diesel Jeans once asked me if I could get hang tags made out of
Rock & minerals for their new Organic Jeans lines. This paper, as you recall, is made from Limestone and Calcium Carbonate,
is water proof and tear resistant.

It prints like a dull coated cover and the tactile feel of the paper is really cool. But, I needed 12 weeks to produce the hang tag order. They were using a coated sheet with film lamination and I said I had an alternative.

My recommendation was to switch to Double Thick 100% Post-Consumer Waste recycled cover. That meant two 100# covers, glued together to create a 200# hangtag. The thickness became 26 point, and there was no need for film lamination, as at that thickness, the hangtags would not rip.

The environmental advantage was enormous. They switched from a non recycled stock, with film lamination, to a 100% recycled grade, that is 100% chlorine free and is Green E certified. We punched the hole, and strung their hangtags with Hemp string.

And the price?
Our 100% PCW cover is under 90 cents per pound, which is half the price of most 100% post-consumer grades of paper. We kept the price low and made Diesel look terrific to their environmental client base on their organic jeans.

This is definitely a win win. So, switch your hangtags to 100% recycled, and save our environment.

For additional information on green printing, please call Greg Barber at (973) 224-1132, or email greg@gregbarberco.com.

Also, if you have any questions you would like us to address in future tips please email us to info@ecolibris.net .

Latest tips:

Green Printing Tip #30 -
How do you become Carbon Neutral in your next print job?

Green Printing Tip #29 - Why environmental views are not always in the core of business?

Green Printing Tip #28 - Green printing resolutions for the New Year!

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website - http://www.gregbarberco.com.


Raz @ Eco-Libris

Eco-Libris: promoting green printing!