This is the second book of Prof. Yunus we're collaborating on with BookHouse Editions. In 2008 we balanced out the Swedish edition of his book 'Creating a World Without Poverty: Social Business and the Future of Capitalism'.
This third book by Professor Yunus, following Banker to the Poor and Creating a World Without Poverty, is dedicated solely towards the concept of social business, its implementation, and its maintenance. Social business is an innovative business model which promotes the idea of doing business in order to address a social problem, and not to maximize profit. As the title suggests, this complement to traditional capitalism truly can serve humanity’s most pressing needs, especially poverty. Each and every social business creates employment, good working conditions, and of course, addresses a specific social ill such as lack of education, healthcare, and good nutrition.
In simple terms, a social business is a non-loss, non-dividend company dedicated entirely to achieve a social goal. In social business, the investor gets his investment money back over time, but never receives dividend beyond that amount. The Grameen Bank is a prime example of social business, with the Grameen borrowers themselves being its shareholders!
Building Social Business consists of case studies, anecdotes, and solid advice from Professor Yunus himself. This “Social Business Manual” is a must read for anyone who wants to use his or her creativity to make a positive impact in their neighborhood, town, country, and world.
From Dr. Yunus' personal loan of small amounts of money to destitute basketweavers in Bangladesh in the mid-70s, the Grameen Bank has advanced to the forefront of a burgeoning world movement toward eradicating poverty through microlending. Replicas of the Grameen Bank model operate in more than 100 countries worldwide.
Born in 1940 in the seaport city of Chittagong, Professor Yunus studied at Dhaka University in Bangladesh, then received a Fulbright scholarship to study economics at Vanderbilt University. He received his Ph.D. in economics from Vanderbilt in 1969 and the following year became an assistant professor of economics at Middle Tennessee State University. Returning to Bangladesh, Yunus headed the economics department at Chittagong University.
From 1993 to 1995, Professor Yunus was a member of the International Advisory Group for the Fourth World Conference on Women, a post to which he was appointed by the UN secretary general. He has served on the Global Commission of Women's Health, the Advisory Council for Sustainable Economic Development and the UN Expert Group on Women and Finance.
In this video you can see Muhammad Yunus talking with Tina Brown of the Daily Beast about his book:
Raz @ Eco-Libris