We are back today with a new tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.
Today we have a great column written by SpazeCraft, who is a pioneer of the Hip-Hop "education" movement, and is collaborating with Greg on an innovative project that combines the hip-hop tradition with green printing.
Can Hip-Hop "GO GREEN"?
Tip #38
YES, Absolutely!
Hip-Hop music at its core aggregates sounds from many sources to create its unique & ever-permeating music. In essence, it "recycles" sound from both popular & obscure past recordings, bringing new life to the sound bytes in a fresh, new context, composition & form. (it's no wonder it's thrived as a major international art platform through Dance, Music, Rap/Poetry, Visual Arts, Fashion, Philosophy & Education).
So how can the "Hip-Hop" make a difference? The basic steps still apply, don't litter & teach your kids not to, It always starts with the adults in society & educating the community is always a great start.
In the 1970's, Pioneering leaders of the Hip-Hop movement like "Afrika Bambaataa" & "DJ Kool Herc" brought the "GOOD" into the "HOOD", encouraging & inspiring creativity & non-violent expression to get away from the gang influences of the day. Environmental responsibility is an extension of that work. The idea of keeping ones neighbor-hood "clean" leads to keeping ones mind "clean" & works to project this concept further. Hip-hop music from the 1980's-mid' 90's are exemplary of this commitment. Lyrics were fun, educational, full of peace & community spirit, whilst still having the playful competition of skills building show through.
In the 90's, the norm for printed fliers for events were large, over-sized & glossy (& usually with the same exact information on both sides, littering the streets & the clubs). Now event producers are much more aware of their impact, and much promotion is done on the Internet to go viral & cut costs. With the advent of eco-friendly digital printing, we now have better choices for our printing & this also makes us more aware of "who" & "where" we market our performances & products.
As a promoter, If you have all your event information set on the front side of your flyer, why not donate the back of your flyer to a cause you support? or better yet, place information that can educate your reader in the process of promoting your events.
If you set the tone & be the example, others will follow.
Graffiti & Urban artists are always looking for the best ways to publish their works w/ the least impact to the environment.
Designer & hip-hop educator, SpazeCraft of Soh Nup Ink has created an eco-health project called "Hip-Hop(e) for Healing" that educates the masses on Health awareness, Disease prevention & Eco-impact using Hip-Hop Arts as the catalyst.
Soh Nup Ink partnered with Greg Barber to release a series of (business cards sized) eco-health tips that are simple, easy ways to make real impact in your own lives right now. Take these tips with you grocery shopping to make excellent choices in produce selection (especially when "Organic" is not an option).
SpazeCraft is a pioneer of the Hip-Hop "education" movement & is committed to bringing best practices in environmental advocacy & health awareness to the hip-hop community & linking the experts with the masses. for more information on how to become a Responsible Partner in your community: sohnup@gmail.com & for updates in the hip-hop & urban arts community go to: http://blog.sohnup.com
For additional information on eco-friendly paper options, please call Greg Barber at (973) 224-1132, or email greg@gregbarberco.com.
Also, if you have any questions you would like us to address in future tips please email us to info@ecolibris.net .
You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.
You can also find further valuable information on Greg Barber Company's website - http://www.gregbarberco.com.
Yours,
Raz @ Eco-Libris
Eco-Libris: promoting green printing!
Last week we presented Annie Leonard's new audiobook The Story of Stuff . This great audiobook, released by Simon & Simon Audio, is as Juliet Schor described it: "an eye-opening, humorous, and highly readable account of how our seemingly innocuous lifestyles are part of a larger system of destruction and dysfunction."
