Thursday, December 3, 2009

Green printing tip no. 25: Can you Green your Print Advertising?

We're back with another tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is discussing an innovative idea for green print advertising that is perfect for networking events in the real world.

Can you Green your Print Advertising?

Tip #25

In this highly competitive market, with seminars on social networking and everyone hustling for new ways to increase market share, we have a new Green advertising print idea for you.

The huge social networking movement has spilled over into green parties and green networking events, and these events need coasters at the bar. The coasters are placed on the bar or surrounding tables, and the networking crowds are encouraged to take the coasters home. The bartenders replace the coasters as needed.

These coasters are produced by Enviro Coasters and they're the hit of NYC, and will spread through out the U.S. The coasters have on them eco-friendly advertising that is printed on 100% post-consumer waste recycled cover stock in 130# weight. The size is 4 x 4, with round corners and the coasters are printed on both sides. The inks are soy based and the print plants are FSC certified. Green E energy is also a feature in the green printing of these coasters.

There are over 200 Green certified restaurants in NYC that are participating, and Green Drinks, one of the largest social networking organizations in the country, is also participating in this new program.

So being Green in your print advertising is becoming the way to go. We are selling the advertising for $625 per side, for 2000 coasters. These coasters will be placed in the restaurants of your choice, from our list found at, under venues. The quantity per week is 500 coasters, and will be considered a 4 week insertion. If you select a lot of restaurants, the circulation will be faster. We feel the RPC (readers per coaster) will be extremely high and that those that take the coaster are probably going to call the advertiser.

Please visit For additional rates, Green events, and dates of these events, please call Greg Barber at 973 224 1132 Or email

Also, if you have any questions you would like us to address in future tips please email us to .

Latest tips:

Green Printing Tip #24 -
Can we be Greener in our use of Inter Office Envelopes, Presentation Folders, and Outgoing Envelopes?

Green Printing Tip #23 - Are there inexpensive Green papers for brochures?

Green Printing Tip #22 - What does I-Tone mean?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website -


Raz @ Eco-Libris

Eco-Libris: promoting green printing!