GalleyCat reported that Vaynerchuk, author of the upcoming book "Crush It!: Why NOW Is the Time to Cash In on Your Passion", Wine Library TV host and the master of social media has started pairing wines and books at The Daily Beast.
His first selection was pairing a 2005 Montepulciano with "Ground Up" by Michael Idov.
Here's a little taste of Vaynerchuk's choice on Book Beast: "This is a fun read and is very much a real look at the world. In selecting a wine I aimed for something equally real, a traditional wine without lots of makeup. The 2005 Monti Montepulciano d’Abruzzo is a real wine with a sense of place. It delivers the charm of a bright Italian red wine and also offers up a subtle coffee-bean flavor that, if only briefly, catapults me right into a neighborhood coffee shop just like Café Kolschitzky."This is a great idea and Vaynerchuk seems the right person to do it, bringing it in an interesting, educational but also a fun way. I just hope he will soon have the opportunity to pair a new "green" book with a great organic wine!
Raz @@ Eco-Libris
Eco-Libris: promoting green reading!