Tuesday, May 10, 2011

Ishift- Innovation Shift by Jean Sifleet has joined the 100 Trees Project!

We're happy to update you that Ishift- Innovation Shift by Jean Sifleet, a how-to guide about business innovation that is packed with information about business and legal strategies to stay competitive in this rapidly changing world, has joined the "100 Trees Project"!

This joint program was launched by
Infinity Publishing, a leading self-publishing company together with Eco-Libris to promote environmental sustainability among its authors. Through the program, authors that publish with Infinity are able to plant 100 trees for the title they publish. These authors also have the option to add a special "100 trees planted for this book" logo to their book's design, as a way to showcase their commitment to environmental sustainability.

What this book is about? IShift draws insights from historical patterns and many stories about business successes and failures. It also provides tips and techniques for legal and business strategies to maximize the financial rewards from innovations and creative works.

A great deal of innovation and job creation occurs in smaller businesses. By learning from the successes and failures of others, there are many things small business owners and entrepreneurs can do to engage employees and improve business. They also learn to shift smoothly between the many different roles in running their businesses. This shifting is a learned skill - just like learning to shift gears in a car to adapt to changing road conditions.

About the author: Jean Sifleet is a business attorney and CPA whose career spans many years in large multinational corporations, and includes three successful entrepreneurial ventures. She created the Smart FastR approach to providing legal services, which emphasizes avoiding legal pitfalls in business. She has authored numerous books and publications. Her Web site, www.smartfast.com is a recognized source for practical informatIion on business issues.

Raven Wings and 13 More Twisted Tales is available for sale on Infinity's website.

Other books on the
"100 Trees Project":
The Last Original Idea: A Cynic's View to Internet Marketing by Alan K'necht and Geri Rockstein

Buffalo on the Ridge by Deanna Meyer

What Love Is...A-Z by by Elle Febbo

Raven Wings and 13 More Twisted Tales

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!