For over two years Eco-Libris has been offering eco-conscious readers the opportunity to balance out their books by planting trees. At the same time the company has worked to promote sustainable reading, and reduce books impact on the environment.
Now Eco-Libris is combining the two, with a special giveaway that rewards customers with green gifts that promote green reading, from gift cards at Strand Book Store and BookSwim to free “green” books that were printed on recycled or FSC-certified paper!
The campaign will run through 2010 and we hope it will help forward our efforts making reading more sustainable. “With all the current hype around the iPad it’s still important to remember that over 95% of all books sold are printed on paper and hence the ever-growing importance of making physical books more sustainable.
So what gifts will be awarded?
Customers who will balance out 25 bookson our website will receive a $10 gift card for Strand Bookstore in New York City, one of the world’s best independent bookstores with over 18 miles of new, used, rare and art books . These cards are good for any in-store or online purchases and they never expire.
For customers who will balance out 50 books, we have a special gift – a choice of “green” book, printed on recycled or FSC-certified paper. The books offered are books that participated in Eco-Libris green books campaign last November that promoted responsibly printed books. Customers will be offered to choose from a list of 5-6 books that will be changing occasionally.
Customers who will balance 100 books will receive a $25 gift card for BookSwim, a Netflix-style book rental library service, lending you paperbacks, hardcovers and college textbooks. “
In addition, the first 10 customers to balance 100 books will receive a free copy of Jennifer Kaplan’s "Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - and Save the Planet" (Prentice Hall, November 2009)
How far can green innovation go? check out White Goat and you'll probably think the sky is the limit.
Here are some more details: At Eco-Products 2009, Oriental Co., Ltd. exhibited a revolutionary recycling machine called White Goat, which makes toilet paper from shredded paper. White Goat also has a shredding machine in it. The shredded paper first goes into a hopper, where it is untangled in small batches, and its then dissolved in a pulper. Any foreign matter is removed in a tank, and the pulp consistency is adjusted. Next, the wet paper is thinned out and dried. The dry paper is wound into finished toilet rolls, which emerge from the outlet one at a time. All of these tasks are done automatically.
This might not be the softest toilet paper you have tried, but it is still a revolutionary idea. I'm not how much water the White Goat needs for the process, but this is definitely an innovative thinking we need to see more of when it comes to paper!
Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.
To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.