Friday, June 15, 2007

why did your parents named you Eco-Libris?

This week we launched Eco-Libris, a great new green venture (if you haven't had the chance yet, you are welcome to check it out - I feel like a proud father that his new baby was just born and he's sending pictures to everyone (links in this case :-). So, I believe that as a good father, my first task is to explain the name - why Eco-Libris and what does it mean?

Well, the name is inspired from ex-libris (in Latin: ‘from the books of..’) is a decorative label or print people used to paste on their books for the purpose of identifying the books' owner. In general, it was a more decorative and aesthetic way to make sure everyone will know this book is yours than just writing your name inside it. We see Eco-Libris as the new, green version of ex-libris.

In our vision people will balance out their books by planting trees and will indicate their commitment to sustainability by putting our sticker on these books.

As the ex-libris was an elegant way to show the identity of the book owner and her (or his) appreciation of the book, we hope to see Eco-Libris stickers become the new way book owners present their identity, saying: hey, i love this book, but i also care about the environment. i am trying to live more sustainably. That’s who i am!

btw, the credit for creating the name goes to Oren Entin, one of the most creative people on our team.



starting NOW

Hi, my name is Raz and I am one of the co-founders of Eco-Libris. I am very excited to write the first post on our blog.

Although I have written dozens of articles on green business for Israel's second-largest newspaper web edition (sorry, they are only in Hebrew...), this is my first time here at the blogosphere. So, I have some catching up to do, but I’ll do my best to keep it interesting and with a good sense of humor (hopefully), in the spirit of my favorite green news website - Grist.

So, welcome to the blog of Eco-Libris, a green venture of a dedicated team who wants to do good and do well at the same time. Check out our team page to see who we are -

Behind the smiling faces, there is a bunch of excellent people (I’m not kiddin’, you can check it with our mothers), who have diversified backgrounds and share the same belief: we need to green up our lifestyle and make it much more sustainable. And as you may know already we decided to begin with books, by aiming to plant a tree for every book read.

This blog is the place where we’ll tell you more about what we’re doing and what’s going on in general in the fast growing green market. Here, you’ll receive the hottest news on Eco-Libris, interesting stories from the green world in general and the junction of sustainability and book publishing industry in particular. Not only that, but we also plan to cover trends and issues related to your everyday life, from green sex and eco-fashion to where you can find cheap compact fluorescent bulbs. We also promise to bring you links to cool sites and videos related to eco-friendly issues that we always pick up as we surf the web.

So stay tuned, you won’t regret it ;-)

Humbly yours,

p.s. if you wandering what's the photo - this is the Eco-Sexy Kit of the excellent sex toys shop, Babeland. And this is our first recomendation on this blog. It includes body-friendly Laya Spot vibrator and a selection of premium, all-natural spa products. Check out their website for more details. Enjoy!