Thursday, November 10, 2011

My article on Triple Pundit on Victoria's Secret catalogs that get greener

Here's an update on a new article I published yesterday on Triple Pundit on the progress Victoria's Secret catalogs made regarding the paper they're printed on - As of December 2009 the catalogs use of post-consumer waste (PCW) and FSC-certified paper rose to 88 percent from 23 percent in 2007. It is still a relatively wasteful product, but at least there is some effort to make it greener (thanks also to the great work of ForestEthics), which should be commended.

The article is entitled "Victoria’s Secret to Greener Catalogs". Here's the first part of the article:

If you’re receiving Victoria’s Secret catalogs there’s a good chance the paper they’re printed on will not be the part you’ll be most interested with. Yet, I’m sure even those who are more interested in the latest bra models will be happy to know that these catalogs, which for years were a symbol of unsustainability, are becoming more sustainable. Five years after making headlines for partnering with ForestEthics, Limited Brands, the parent company of Victoria’s Secret, reported last week that it has dramatically increased the use of post-consumer waste (PCW) and FSC-certified paper in their Victoria’s Secret catalogues – from 23 percent in 2007 to 88 percent by the end of 2009.

To read the full article go to

Links to other articles I wrote for Triple Pundit can be found at