RAN tested 30 children's books that are published by the top 10 U.S. children's books publishers (3 books of each publisher) for fiber associated with deforestation in Indonesia and found that 18 of the 30 books (60%) contained controversial fiber.
What was common to all of these books that they're all printed in China. RAN explains on their report the connection between printing children's books in China and the destruction of forests in Indonesia:
With the rapid growth of book printing and manufacturing being outsourced to China, the U.S. book industry has become increasingly vulnerable to controversial paper sources entering its supply chain. China is the top importer of Indonesian pulp and paper and much of the Chinese paper industry is linked to or controlled by highly controversial Indonesian pulp and paper suppliers, Asia Pulp and Paper (APP) and Asia Pacific Resources International (APRIL), which together account for 80 percent of Indonesia’s production. From 2000-2008, Chinese sales of children’s picture books to the U.S. ballooned by more than 290 percent, averaging an increase of more than 35 percent per year.
The report is making a point that 5 out of the tested publishers have public environmental and paper procurement policies that pledge to reduce the companies’ impact on the climate, protect endangered forests, increase the use of recycled and FSC certified fiber and maximize resource efficiency. However, despite these important policy commitments, wood fiber from Indonesia is ending up in children’s books. Moreover, the report found that publishers with paper policies and climate commitments had a similar percentage of books containing controversial fiber to publishers without policies.
The report checks a small sample, and the majority of children's books might show better results, but with the growing printing in China, these results are definitely alarming and should be a wake-up call for the industry.
So what can be done to stop it? I believe that it is up to the readers and the publishers. If readers (in this case, both parents and kids) will start demanding from publishers to make sure that their books are 100% Indonesian and endangered forest destruction free it will provide publishers with a great incentive to take care of it. The publishers, on their side, should demand from their Chinese printers to stop using paper supplied by companies like Asia Pulp & Paper (APP) and Asia Pacific Resources International (APRIL) to print their books, as long as these companies do not change their current practices.
In the meantime RAN (and so do we) ask you to sign a petition they have on their website (http://ga3.org/campaign/books_and_rainforests) that has a simple yet powerful message: I Love Books and Rainforests. Let's make sure these two won't come one at the expense of the other!
We are back today with a new tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer. Today Greg is talking about one of the most important issues when it comes to green printing - how you can actually save money by adopting eco-friendly practices.
Saving money on eco-friendly printing
I encourage my clients to analyze three items before deciding which way to proceed on their next environmental print project. I say environmental print job, as most of my clients want 100% post-consumer waste paper, processed 100% chlorine free, or at least 30% PCW paper.
Here are the three questions.
Firstly: Is the project a digital or offset print job, by quantity?
My rule of thumb, is to see if your printing can fit on 500 sheets of 13 x 20 paper. If it can, you are probably going to save money on 4 color print jobs printing digitally.
You can fit (9) 4.25 x 6 postcards on a 13 x 20 sheet size and yield 4500 postcards.
You can fit 1000 8.5 x 11 fliers on 500 sheets of 13 x 20 and you get 10,000 business cards, at (20) up on 13 x 20.
Secondly: Can you use a white sheet that is approximately the brightness of a typical xerox paper (90) brightness, or do you need 96 brightness, like a typical laser paper?
If the whiteness or brightness is not crucial, you may save 30% on your final print bill. We offer 89 brightness at $1.00 per pound less than our 96 brightness. If you needed 500 pounds of paper, that is a paper savings of $500 plus the printers mark up.
Thirdly: Let the printer advise you if a slight size change can save you significant money.
The best example of this is postcards. If you want 5 x 7 postcards, you will get (4) cards per 13 x 20 paper size. If you switch to the normal postcard size of 4.25 x 6, your yield is (9) postcards per sheet. More than double the cards if you changed to the smaller size. That might save you50% on the printing.
Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.
To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.