Here's a clever video prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films. We like it and we hope that you'll enjoy it as well:
Here are some more details about it from its YouTube's page:
This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films (http://www.thekhakigroup.com/). Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there's a surprise!).
Read an interview with the creator of the video on the Penguin Blog: http://bit.ly/futureofpublishing. The clip was inspired by a video created by an Argentinean agency, Savaglio/TBWA entitled Truth:
http://www.youtube.com/watch?v=lFz5jbUfJbk
If you're looking for more resources on the future of publishing, please check our 'Future of Publishing' webpage at http://www.ecolibris.net/publishing_future.asp, where we share with you some of the most interesting articles, posts, updates and news we find on this issue.
Yours,
Raz @ Eco-Libris
Eco-Libris: Promoting sustainable reading!
Tuesday, March 30, 2010
Challenge16 - More biking, more change, more trees!
I am far from being an example when it comes to riding a bike. I wish I would ride them much more and drive a car much less.I believe that riding a bike is a win-win, getting you healthier and supporting the environment at the same time. That's why I was excited to hear about the new campaign - Challenge16 - Ride the Bike, Drive the Change!
This is a free global biking campaign aiming at making people and the world healthier. It challenges everybody to use their bike in their daily movements in order to save CO2, and for every 16 new members who join challenge16.com a new tree will be planted with Plant a Tree Denmark, a Danish NGO that launched the campaign.
Their idea is to enable people to act now and to put pressure on politicians at the next COP16 in Mexico. "We wanted to make a simple campaign with great effect. Most people have a bike, and if you jump on your bike instead of getting behind the wheel in your everyday movements, you can actually save some CO2. At the same time, we plant new trees, and trees absorb CO2. It is an equation with a pretty good result" says Bjørn Døssing, Information Manager at Plant a Tree, Denmark.
"It is definitely our ambition that Challenge16 spreads across the world” continues Bjørn Døssing. “We are convinced that there is great commitment all over the world to make an effort to fight climate changes. But we have to ensure that the challenge asked is a practicable one. Even small changes, like using the bike instead of the car and planting new trees have a positive impact on both climate and body. We really hope this initiative will spread in ever-widening circles.”
The campaign suggest that every person counts. I couldn't agree more and I join their call to act now! You can read more details on their facebook page: http://www.facebook.com/photo.php?pid=5575149&id=690835338#!/challenge16?ref=ts
Yours,
Raz @ Eco-Libris
Eco-Libris: Promoting sustainable reading!
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