Wednesday, October 12, 2011

Barbie is safe again - Following Greenpeace campaign Mattel will stop working with APP

Greenpeace won another important battle against APP, this time with Mattel, the largest toy company in the world and maker of the famed Barbie doll line.

We reported here couple of months ago on the ongoing Greenpeace campaign, which was both creative and funny and eventually successful - Mattel announced on a new paper policy, and one of their decisions was to direct their printers not to contract with controversial sources, including APP.

Here's Rolf Skar of Greenpeace talking about their achievement:

You can read more details as well my analysis on this latest round in the fight on of Greenpeace to prove to APP that rainforest destruction is bad for business on Triple Pundit.

More articles on Greenpeace and APP:

Asia Pulp & Paper (APP) - good or bad? ITS is saying APP is good and actually Greenpeace is bad!

Asia Pulp & Paper (APP) - good or bad? Rolf Skar of Greenpeace is replying to Ian Lifshitz

APP - good or bad? An interview with the sustainability manager of the world's most controversial paper company

Photo credit: Greenpeace