Tuesday, April 12, 2011
Earth Day Green Campaign - 41 Reasons to Plant a Tree for Your Book: Reason no. 31
With more than 190,000 trees planted so far on behalf of readers, authors and publishers working with Eco-Libris, it's no surprise that we think planting trees to green up books is a great idea.. But we also want to hear what readers think about it and why they believe planting trees for their books is a good idea.
So for 41 days until Earth Day, we publish here the 41 best replies we receive, one reply a day. All replies are gathered and presented on the Earth Day 2011 page.
Reason no. 31:
This is a great opportunity to do more for mother earth. Everybody win here - it's good for the planet and for book lovers who gets a chance to take action and do their share - Robin
Thank you Robin for sharing with us your thoughts on planting trees for your books!
Robin, just like all the other readers whose replies we'll publish, is winning one of the great 41 prizes we give away on this campaign, courtesy of our partners. Winners can choose their prize from a great list of gifts including audiobooks from Simon & Schuster Audio (such as The Half Life by Jennifer Weiner, Left Neglected by Lisa Genova and Essence of Happiness by the Dalai Lama) and great books, like Spit That Out! by Paige Wolf and The Healthy Home by Dave Wentz and Dr. Myron Wentz. You can see the full list of the prizes on the campaign's page.
Every day we'll give further details on one of the prizes. Today we present you with the book Four Fish: The Future of the Last Wild Food by Paul Greenberg.
Four Fish: The Future of the Last Wild Food by Paul Greenberg - Our relationship with the ocean is undergoing a profound transformation. Whereas just three decades ago nearly everything we ate from the sea was wild, rampant overfishing combined with an unprecedented bio-tech revolution has brought us to a point where wild and farmed fish occupy equal parts of a complex and confusing marketplace. We stand at the edge of a cataclysm; there is a distinct possibility that our children's children will never eat a wild fish that has swum freely in the sea.
In Four Fish, award-winning writer and lifelong fisherman Paul Greenberg takes us on a culinary journey, exploring the history of the fish that dominate our menus---salmon, sea bass, cod and tuna-and examining where each stands at this critical moment in time. He visits Norwegian mega farms that use genetic techniques once pioneered on sheep to grow millions of pounds of salmon a year. He travels to the ancestral river of the Yupik Eskimos to see the only Fair Trade certified fishing company in the world. He investigates the way PCBs and mercury find their way into seafood; discovers how Mediterranean sea bass went global; Challenges the author of Cod to taste the difference between a farmed and a wild cod; and almost sinks to the bottom of the South Pacific while searching for an alternative to endangered bluefin tuna.
Fish, Greenberg reveals, are the last truly wild food - for now. By examining the forces that get fish to our dinner tables, he shows how we can start to heal the oceans and fight for a world where healthy and sustainable seafood is the rule rather than the exception.
If you want to participate in the campaign, we still have some spots available so please send us your reply it to info@ecolibris.net. We look forward to hearing from you.
Yours,
Raz @ Eco-Libris
Eco-Libris: Promoting sustainable reading!
Disney and HarperCollins - RAN is just behind you!
We were curious to hear how's the campaign is going and asked Robin Averbeck, RAN's forest campaigner
Hi Robin and Lafcadio. Can you tell us more about this campaign and what you achieved so far?
This group included Scholastic, Hachette, Simon & Schuster, Pearson/Penguin Group, Houghton Mifflin Harcourt, Macmillan, and Candlewick Press. Publishers that can do better include Random House and Sterling Publishing. Both made commitments to improve their paper practices and phase out controversial Indonesian fiber until reforms are achieved but had not committed to eliminating controversial suppliers APP and APRIL. Lastly, publishers to avoid are Disney Publishing and HarperCollins, and they have made no commitments to protecting Indonesia's or other endangered forests.
When we started this work, only one company, Scholastic, had taken formal action to eliminate ties with APP and APRIL and phase out controversial Indonesian fiber from their supply chain, but after engaging the others through the report and consumer guide process, we helped the vast majority of major U.S. children's book publishers to realize their impact on Indonesia's forests, understand the severity of the problem, and take action. We plan to ensure that publishers really follow through and implement their commitments and also keep up the pressure on the remaining laggards of the industry, HarperCollins and Disney Publishing. Here’s a blog we just wrote about Disney’s recent paper policy, which sadly falls short for Indonesia’s and other forests.
If someone wants a certain book but it is printed on environmentally unsound paper, they can't just buy a different book and get the same product. That's why it's so important that consumers put their concerns directly to the publisher to advocate for changes. Right now, we have an email campaign to Disney where people can voice their concerns, but picking up the phone, sending personal emails and letters, writing concerns on publishers' Facebook pages, etc. are always great too.
To learn more visit http://www.ran.org/bookguide
Yours,
Raz @ Eco-Libris
Eco-Libris: Promoting sustainable reading!
* Photos courtesy of RAN