Thursday, November 5, 2009

Green printing tip no. 22: What does I-Tone mean?

We have another tip for you on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is continuing a 4-part series that will focus on paper and paper companies.

What does I-Tone mean?

Tip #22

This is the second part of a 4-part series I run on paper. Last week I featured two of the major mills and the variety of "green" options they offer. Today, I will talk about I-Tone.

So what is I-Tone? The I-Tone finish is a clear finish, added to the paper, that allows for better print results. I-Tone papers guarantee exceptionally consistent HP electronic transfer and adhesion resulting in better performance, higher productivity, and ultimately
lower prices.

I-Tone papers are manufactured with Wind Power, and the grades I promote are the 100% post-consumer or recycled I-Tone selections.

Mohawk, which I mentioned last week, was named an HP INDIGO PREFERRED PARTNER by Hewlett Packard, for the I-Tone surface treatment that offers optimized performance in 4 color printing, and for the way heavy solids look, when printed on the I-Tone selection papers.

As I mentioned last week, this new technology comes in Options PC 100. Options PC 100 is 100% post-consumer waste recycled, and 100% processed chlorine free. Like most Mohawk papers, Options is manufactured using Wind energy, and is an FSC certified paper.

Mohawk has an I-Tone Selections swatch book. I use it to remind me which grades from Mohawk can be printed on our Indigo presses. Here are the names of those papers, found in their swatch book:

Mohawk Options, Mohawk Superfine, Strathmore Script Pinstripe, Beckett Expressions, Beckett Cambric, Mohawk Via Linen, Mohawk Via Felt and Mohawk Via Satin.

This is a good cross section of their papers. They have smooth, vellum, and textured papers, and we have state of the art printing , when using their I-Tone lines.

These papers are moderately priced, but the true savings is in the printing. We have no minimums, when printing digitally. We can print a 4 color brochure for under $500, that would cost over $1000 on a conventional 4-6 color press.

The key with the I-Tone finish is you can't tell the difference between digital and offset. My own Landfill Brochure has fooled the best print critics. We chose Options PC 100 and our 28 page brochure looks like we printed on a huge 6 color press. No glare or unwanted shine, that you see in most digital printing.

If you have any further questions about today's tip or you would like a swatch book, please email me at

Also, if you have any questions you would like us to address in future tips please email us to .

Latest tips:

Green Printing Tip #21 - What new developments have surfaced in Green papers?

Green Printing Tip #20 - How to create a green packaging job?

Green Printing Tip #19 - How can graphic designers make a difference and green up your printing jobs?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website -


Raz @ Eco-Libris

Eco-Libris: promoting green printing!