Monday, July 11, 2011

My article today on Triple Pundit - this one is not for Cosmo Kramer..

Here's an update on a new article I published today on Triple Pundit on a new viral video about employee engagement, which refers to the banking sector and specifically to bank employees that unlike Kramer didn't think from early age they MUST become a banker..

The article is entitled "How to Engage Bank Employees that Lack Passion for the Job" Here's the first paragraph of the article:

"Kramer: I was never able to become a banker. Newman: Banker! So you’re killing yourself because your dreams of becoming a banker have gone unfulfilled. You-you-you-you can’t live without being a banker. Kramer: Yeah, yeah. If I can’t be banker, I don’t wanna live. Newman: You must be banker. Kramer: MUST be banker. "(Seinfeld, The Ticket – episode no. 4, season 4)

Not all the employees in the banking sector are like Cosmo Kramer. Many of them work in banks for various reasons other than a burning desire to become bankers, which might present a challenge when it comes to employee engagement. But does it actually matter what motivates people to work in a bank in the first place? Does it make a difference if it is a bank we’re talking about or Google, for example, where its founders claim that talented people are attracted to the company because it empowers them to change the world?

To read the full article go to