Friday, February 4, 2011

Great offer of Barnes and Noble on Groupon ($10 for $20), but why not limit it just to stores?

Groupon just sent an offer you can't refuse: $10 for $20 Worth of Toys and Games, Books and More at Barnes & Noble.

Sounds great, no? 50% savings is always a good offer and it's not limited to a specific area like most of Groupon's deals, but "is valid for purchases made online, at any of more than 700 Barnes & Noble retail locations, or on Barnes & Noble's e-reader, the Nook."

B&N are following here Amazon that offered last month on a similar nation-wide deal on a $20 Amazon gift card - 50% off for $10. That offer was a huge success and Amazon sold 1,301,296 gift cards in a single day.

But here's a little question for Barnes and Noble: If you already go with a nation-wide deal and offer such a great offer, why not to use it to make your stores stronger by limiting it just to purchasing in stores? Your problem is with brick and mortar sales, not your online sales. Wouldn't this deal be a great incentive to bring back customers to stores??

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!