Friday, August 20, 2010

Dear Jeff Bezos - Part 2: I get a disappointing answer and try again!

Couple of days ago I wrote to Jeff Bezos, explaining to him that I'm considering to buy the Kindle but I first want to know more about the Kindle's environmental and social impacts.

I wrote Jeff Bezos that my request is very simple:
Please make sure the Kindle is as environmentally and socially friendly as possible and share the information about your efforts with me and other interested stakeholders. You can read the whole letter here.

Couple of days went by and I received a reply. Well, not from Jeff, but on his behalf. Here it is:

Hi Raz,

I'm Valari Parmenter of Amazon.com's Executive Customer Relations. Jeff Bezos received your e-mail and asked me to respond on his behalf.

We’ve carefully reviewed your concerns and understand you feel strongly about this issue. We require our suppliers to be in compliance with all applicable manufacturing laws to sell on Amazon.com.

I'm happy you're also concerned about properly recycling Kindle. Amazon.com recognizes the importance of recycling electronic equipment at the end of its useful life so we’ve created a recycling program for Kindles and Kindle batteries. All Kindles sent in for recycling will undergo material reclamation by a licensed recycling facility and Amazon covers all the costs associated with shipping and recycling. For more information about this program, please visit the link below:

http://www.amazon.com/gp/help/customer/display.html/ref=help_search_1-1?ie=UTF8&nodeId=200197550&qid=1282087346&sr=1-1

We value all feedback from our customers, and I thank you for taking the time to send us your comments about this issue. Although we won't be able to comment further on this topic, we hope you'll allow us to continue to serve you.

Thanks for your interest in Kindle!

Regards,

Valari C Parmenter
Executive Customer Relations
Amazon.com
http://www.amazon.com

It won't surprise you that I was a little bit disappointed with this reply. Although Valerie discouraged from continuing this dialog, I decided to reply and be more clear and specific. Maybe it's my fault and the request wasn't understood. So here's my reply to Valari:

Hi Valari,

Thank you for your reply. I appreciate it, but I'm not sure I received an answer to the main concerns I brought up, which were:

1. What efforts Amazon is making to ensure the Kindle is as environmentally and socially friendly as possible?

2. When will Amazon publish the Kindle's footprint and share information about it with its stakeholders?

E-waste is becoming an increasingly important issue (even the EPA is making it now a top priority - http://www.environmentalleader.com/2010/08/18/epa-chief-cites-e-waste-as-a-top-priority/), so I appreciate the information on your recycling program, but I was wondering what Amazon is doing to incentivize its customers to recycle their Kindle devices besides making the recycling program available?

I look forward to hearing from you.

Best,
Raz

Now we need to wait. I hope to hear from Valari soon. In any case I'll keep you posted!

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read!

Thursday, August 19, 2010

Eco-Libris is collaborating with Pubmission, online submission manager for publishers and writers

We are happy to announce on a new collaboration with Pubmission, a great new online service for publishers and writers. With every ream of paper that Pubmission saves, they will plant 5 trees with Eco-Libris.

Pubmission is offering a very valuable and green service, taking the submission process online and makes it more manageable and proactive for publishers and writers.

Pubmission can't guarantee publication, but they can save you time, frustration, and unnecessary slush-pile suffering. (And they spare a few trees, too, not to mention the new ones they plant with us).

Wolf Hoelscher, the founder and owner of Pubmission, has 13 years of experience in the publishing industry, most of it as a senior editor or an acquisitions editor at both print- and web-based companies. He’s also a writer well-acquainted with the challenges posed by the submission process. As he has been on both ends of the slush pile, he is well-aware of how inefficient, unfair, and frustrating manuscript submissions are for writers, agents, and editors.

For more information about Pubmission, check their website at http://www.pubmission.com. You can also follow them on twitter and facebook.


Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read

Wednesday, August 18, 2010

The future of bookstores - business as unusual, local solutions and positioning for success

Three articles I read in the last couple of days reflected three different perspectives on the present situation and the future of Independent bookstores:

1. Business as Unusual - I learned from Publishers Weekly last week that NYC indie bookseller McNally Jackson will be getting an Espresso Book Machine, which prints POD books while you wait, by 2011.

Why this is business as unusual?
The New York Observer explains:

Currently McNally will order a book for a customer if a desired copy is not on hand. With the EBM, the store would be able to print one out right there. Buyer John Turner sees the machine as a way to expand inventory. It also reduce
s the hassle and wait time associated with ordering books by request.

The idea is very simple - adding a tool that can provide readers with the capabilities of Just In Time (JIT) inventory that is even better comp
aring to what they can get when buying over the Internet, as it's faster and might be also cheaper.

The Espresso Machine is not a killer app, but it's certainly an important addition to brick and mortar bookstores that want to compete in the digital age and meet the needs of readers that are shaped by the speed and the easiness of the Internet.

2. Looking for local support - Portland Tribune had an article about the challenges booksellers in the city are facing ("Booksellers face the E-challenge"). Portland is well known for its love for books and bookstores. According to a study mentioned in the article, per capita Portland had the eighth most bookstores in the nation.

Booksellers who were interviewed for the article talks about their difficulties because of "a rocky economy and the rise of E-books." The booksellers in Portland understand there's a need in change, but not sure what to do - Sellwood bookstore owner Karin Anna says for example that “I think we will have to change. How to do it is the question.”

Their direction though is very clear - looking for support of their community. Roberta Dyer, co-owner of Broadway Books in Northeast Portland, explained:

“There are certainly fewer of us (local bookstores) than there used to be. Those of us who have weathered the storm so far have found support from the community and in our little niche in the neighborhood. We have a loyal customer base.

The only problem is what you do to not only keep this base, but also to increase it. It's very clear that no matter how supportive the people in the community are, they will have increasing temptations to use other channels for their book purchasing, whether it's because they start reading e-books or they look for cheap deals online.

Prof. Charles Heying, a Portland State University professor of urban studies and planning, whose book “Brew to Bikes: Portland’s Artisan Economy” will be published in October by Ooligan Press, said in the article that "People here [in Portland] still appreciate the touch and feel of a book" – but is this enough? can bookstores in the city rely on it? I am not sure.

I believe looking for answers locally is the right way to go, but bookstores in Portland, as well as in other places, need to redefine their business model and provide more value to their customers to keep their business thriving. And by more value I don't mean more of a good feeling, but real incentives.

Couple of weeks ago I suggested here a model that will provide bookstores customers with both personal monetary benefits and the feeling that they're contributing to the prosperity of their own community. This model is based on creating a collaboration with other local businesses to enable these businesses to provide customers with discounts for each other.

This is just one example, but I believe that many more models can be developed on the basis of a win-win strategy that will provide customers with more than just appreciation to their local bookstores. Appreciation and even connectivity, which Prof. Heying talks about, might be good for now, but definitely far from being enough as the customer value proposition of independent bookstores for the near and long-term future.

3. Positioning for survival and success - Jolie Bosman reported yesterday on the New York Times ("Bookstore Arrives, and Sides Are Taken") about a new bookstore, Books & Books, that recently opened its doors in Westhampton Beach, N.Y., stirring animosity in a town that already had an independent bookstore.

The article is presenting the questions whether there was a room in this little town for another bookstore, when the older one, the Open Book, is already struggling. Right now, it seems that the two indie bookstores are in sort of a fight between them, which is of course bad for both. Don't get me wrong - competition is good, but fight is bad. In this situation, it may well be that as one of the residents there, James Kramon, predicted, both stores be here a year from now.

So what's the solution? Positioning. If there's a room for two bookstores in Westhampton Beach, it will be just if both will be positioned differently. If both bookstores will offer the same products, atmosphere and buying experience than there's a good chance one or even both won't make it. But, if each of the stores will have a different feels, it can work. In times of growing challenges, both the Open Book and Books & Books should look one at another as an opportunity and not as a risk. This is their way to success.

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read

Monday, August 16, 2010

Dear Jeff Bezos, please make Kindle the greenest e-reader

I started considering buying a Kindle. I'm sure many people consider it given the latest price drop. But first I must know more about the Kindle's environmental and social impacts.

So I wrote an email to Jeff Bezos and see if he can help me here. I want to share it with you because I hope many more readers who share the same concerns will write Bezos about it, so he'll know that customers and potential customers really care about these issues. So you're more than welcome to email this text to Jeff Bezos at jeff@amazon.com.

I promise to update you once I receive a reply. In the meantime here's the email:

Dear Jeff,

I'm considering to buy the Kindle and I've got a request from you.

First, let me tell you I really like you and appreciate everything you have done so far to promote book reading. In 1994 you founded Amazon.com and revolutionized online bookselling. You changed the book industry forever. Now you can do it again.

My request is very simple: Please make sure the Kindle is as environmentally and socially friendly as possible and share the information about your efforts with me and other interested stakeholders.

I know you look at the Kindle a more than just a business. You look at it as a mission. You said it yourself to Fortune Tech:
"We think of it as a mission. I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you."

This is great, but could you please add a "green" dimension to your mission?

I mean, I know you care about what customers say and you want to take their feedback into consideration to make the Kindle the best e-reader. You told Charlie Rose that people want "
purpose built device, where no tradeoffs have been made, where every single design decision as we walking down the process has been made to optimize for reading." That's true. But I really wish you would add the word "sustainable" just before "reading".

For me, no tradeoffs mean not just better screen, but also making sure no blood minerals are used for the Kindle, that it doesn't contain harmful and hazardous substances, and that it is made in a safe working environment,
where environmentally responsible manufacturing processes are used and workers are treated with dignity and respect, and use environmentally responsible manufacturing processes.

No tradeoffs also mean to me that you're doing the best you can to make sure Kindles will be recycled by users when they stop using them and that you will publish the Kindle's carbon footprint on a regular basis to show your progress.

Yes, I know you don't like to publish figures on the Kindle sales. But this is different. This is about transparency and about showing your customers that you care not just about business, but also about the environmental and social impacts of the e-reading revolution you're leading.

I don't want to sound like a paranoid, but I'm a bit more worried when I read Ron Adner's analysis on Huffington Post that
you have "drawn a clear line in the sand indicating that when it comes to digital reader devices, the company will focus on low-end, dedicated products." Adner explains that margins of the Kindle expect to decrease to zero. His conclusion is that " it means the company can stop heavy investment in developing reading devices, and instead focus on its clear competitive advantage: selling books." It's definitely reasonable from a business standpoint, but does it mean that there won't be a place for environmental and social considerations in the design/manufacturing process of the Kindle?

Jeff, I hope you can prove I'm worried for nothing. I hope you can show that you are interested in making the Kindle the greenest e-reader in the market. Not just because it's important for planet earth, but because it is important to me and to a growing number of readers who want to make their reading more sustainable.I believe you can lead another revolution here, bringing the mainstream not just a device that provides the opportunity to 'buy once, read everywhere,' but also a truly sustainable way to read books.

Thank you in advance for your consideration. I look forward to hearing from you.

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read!

Saturday, August 14, 2010

Another reason to mooch books at BookMooch!











We wanted to remind you of our partnership with BookMooch, a great book-swapping community, with a simple and user-friendly point system, where every time you give someone a book, you earn a point and can get any book you want from anyone else at BookMooch.

With more than 74,000 members from over 90 countries and about 500,000 book titles that are available, there's always a good book you can mooch. Once you've read a book, you can keep it forever or put it back into BookMooch for someone else, as you wish. And yes, it's totally free. You only pay for mailing your books.

BookMooch and Eco-Libris are partnering to offer Green Mooching - a special bonus for bookmoochers who balance out their books: For every 10 books you balance out with Eco-Libris, you will receive one bookmooch point you can then use at BookMooch to mooch a book online for free (and If you don't have a BookMooch account yet go get one right now :)

The process is very simple – Email us your BookMooch username after you make a purchase on Eco-Libris website, or enter your BookMooch username in the comments box during the payment process. We will credit your BookMooch account accordingly.

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read!

Thursday, August 12, 2010

5 comments on "Quick Change in Strategy for a Bookseller"

There's an interesting article on the New York Times today by Julie Bosman about the problems and the unclear future of Barnes & Noble.

Here are five thoughts on the issues she brings up in the article (each comment starts with the relates quote from the article):

1. “The shift from the physical to the digital book can pick up some of the economic slack, but it can’t pick up the loss that is created when you don’t have the customers browsing the displays,” said Laurence J. Kirshbaum, a literary agent. “We need people going into stores and seeing a book they didn’t know existed and buying it.”

Laurence Kirshbaum is right regarding the importance of exposure - a survey of Zogby International for Random House from 2008 (The Reading and Book Buying Habits of Americans) shows that although most people know what they want to buy when they go to bookstores, they're still likely to buy more books that they didn't plan to buy in advance.

Here's the data from the Zogby survey:

Do you very often, somewhat often , or not at all often go into a bookstore knowing exactly what you’re looking for?
Very often 38%
Somewhat often 43
Not at all often 17
Not sure 2

When you go into a bookstore for a specific book, do you ever make additional unplanned book purchases?
Yes 77%
No 19
Not sure 4

Nevertheless, this added value is also provided today by many online channels, not to mention recommendations on books you find while searching Amazon or other online stores. I know it's not the same as browsing the displays, but still I'm not sure how much the decline of brick and mortar stores will actually hurt our ability to get exposed to new books we haven't heard about before.

2. "Whoever ends up in control of Barnes & Noble’s 720 retail stores will have to grapple with the fundamental changes in the industry — and if the shift to e-books continues, prove that Barnes & Noble can be as successful on the digital side of bookselling as it has been for print."

I believe being successful on the digital side of their business is the easier part. The real challenge for whoever runs Barnes & Noble is to find how to make their brick and mortar bookstores an asset for the company and not a liability that will drag the company down.

3.
"William Lynch, the chief executive, said in an interview on Friday that the chain was retooling its stores to build up traffic, add products like educational toys and games, and emphasize its own e-reader, the Nook. “We think we’ve got the right strategy,” Mr. Lynch said. “The growth in our e-books business is about nine months ahead of our plan.""

What is exactly your strategy for the brick and mortar bookstores, Mr. Lynch? I certainly hope it's not just selling more toys and games and promoting the Nook. This won't be enough to sustain these stores.

4. “I’m in favor of anything that brings traffic in the store,” said Ms. Reidy of Simon & Schuster. “If it’s toys or games that brings a family into the bookstore, then I say fine.”

I am not sure how toys and games will bring more significant traffic to the stores, when these are already competitive markets with many established brands (Toys "R" Us for example) and a growing online market. I'm really skeptical if B&N can re-establish themselves as a games and toys preferable store that will attract enough customers to compensate for those who stopped coming because they buy books or e-books online. My suggestion to B&N? go for a green strategy!

5. "In a twist straight out of the movies, some publishers speculated that many of the independents that survived the big chains over the last 15 years might be in an unusually stable position... “Being small and privately held allows us to be more nimble,” said Chris Morrow, owner of the Northshire Bookstore in Manchester Center, Vt. “Our competitive advantage has been the curation aspect — knowing our customers and picking the right books"

Being small and independent has its own advantages and disadvantages. The problem is that many of B&N's fundamental problems (online sales, shift to e-books, recession) are the same problems independent bookstore are dealing with. What I'm saying is that independent bookstores also need to develop a strategy to succeed in the long term, no matter how good or bad B&N will eventually do.

My suggestion?
Couple of weeks ago I suggested here a model for independent bookstores that will provide customers with both personal benefits and the feeling that they're contributing to the prosperity of their own community. This model is based on creating a collaboration with other local businesses to enable these businesses to provide customers with discounts for each other.

More articles on the future of bookstores can be found at http://www.ecolibris.net/bookstores_future.asp

Yours,
Raz @ Eco-Libris


Eco-Libris: Promoting sustainable reading!

Wednesday, August 11, 2010

Green book of the week: Green Morality by Edward Flattau (including an interview with the author)














This week our green book is "Green Morality: Mankind's Role in Environmental Responsibility"
by the renowned environmental columnist Edward Flattau.

This book, with a title that looks more relevant to our life than ever, will be released next month, but was already described as “an easy-to-read must-read for all who love our planet and want to know the truth about what is happening to it." (Alex Shoumatoff, contributing editor and veteran environmental correspondent)

Published by Los Angeles independent social issues press, The Way Things Are Publications, “Green Morality” analyzes manmade global environmental atrocities supporting a theme that environmentalism must become a universal moral imperative to avert long-term environmental destruction. Flattau discusses topics ranging from corporate and industrial environmental immorality to failed public policies, and corrupt or immobilized political leaders. The book advocates a re-alignment of modern society’s value system and economic infrastructure in order to avert environmental destruction and create an environmentally and economically sustainable society.

After reading "Green Morality", I find Shoumatoff's description very accurate and I decided to ask the Flattau, who is the nation’s longest running syndicated environmental newspaper columnist with 40 years in the industry and columns in more than 120 daily newspapers, for an interview to learn more about his thought provoking book. Luckily he agreed and I have the pleasure of sharing it with you.

Hello, Ed. What inspired you to write this book?

Frustration at our failure to learn from the lessons of the past. The environmental problems of today are by and large, not new and solutions were developed decades ago. They were frequently not implemented then and the same holds true now. There is also my frustration at the partisan paralysis that has rendered our politicians virtually incapable of meeting their moral obligation to current as well as future generations. It is appalling to see how we are shortchanging future generations.


In the section about "the good", there seems to be a little about technology and a little about personal commitment and individual success stories. Is there really that little good in the larger environmental movement or the politics of sustainability?
Perhaps the most optimistic environmental development is the increased widespread public awareness of the threats to the planet’s ecology. Whether that translates into effective action across the board in time to avert irreversible harm is yet to be determined. Still, as I mentioned in the book, many corporations have become enlightened about incorporating efficiency and sustainability into their operations.


Biomimicry is far more than a passing fad as more and more people in all walks of life realize that to make nature an adversary rather than accomplice is a losing proposition. A voluntary simplicity lifestyle is sprouting up around the nation and there are an estimated 750,000 households off the grid and self-dependent on solar, wind, and other renewable sources of energy. One of the most hopeful trends of all is the greater environmental sensibility of our younger generations, thanks in large part to new progressive curriculums in our educational institutions.


You focus on consumption as a major barrier to upholding our moral imperative of conserving the earth. Changing consumption patterns is considered to be almost an impossible task in the affluent developed world. What do you see as the most important steps on this issue,and how fast do you think it could change.

A crucial step in changing our pattern of conspicuous consumption is to elevate quality over quantity. Durability and a high level of performance should be valued over volume and rapid turnover of possessions. Recycling should be routine and planned obsolescence totally discredited. Conservation should enjoy more prestige than consumption, and frugality should gain favor with the realization that it is not tantamount to deprivation. We are beginning to see this sea change in American society, but to get it up to proper speed, we need political leaders bold enough to show us the way, and up to now, there have been powerful few of those.


How would you suggest addressing the consumption gap in the developing world? isn't there a parallel moral imperative to enable them to catch up with the rest of us? what are some of the ways we could do that and at the same time protect the environment?

Addressing the consumption gap in the developing world will require us to set an example by adopting a sustainable lifestyle that provides the basic comforts of life without destroying the natural resources on which all living things depend. If we provide that existence as a goal, when the developing nations do approach our standard of living, they will spare the earth in the process. Setting an example for them means our placing an emphasis on conservation, quality over quantity, recycling and reuse over planned obsolescence, and health over profit (not in place of profit, mind you). Those values will provide a comfortable standard of living while leaving the earth’s life support system in tact.


What do you hope that your readers will take away from your book?

I hope readers will embrace the moral values referenced in the book not only in words but in actions. I also hope they will be convinced that we do have the capabilities to meet the formidable environmental challenges of the 21st Century.


You suggest political inaction on environmental issues is inherent to the long term nature of environmental issues because dealing with these issues doesn't offer any immediate results that can be translated to political gains. Other than building up public support for environmental issues, what could be other incentives for politicians to get more involved?

Our politicians could escape the trap of catering to immediate voter gratification by translating future threats into more compelling terms, namely through references to the pocketbook. Identifying environmental consequences of inaction in huge dollar and cents costs rather than scientific abstractions would win public support faster and in greater numbers. Our leaders could also set an example with their own personal behavior.


Could you share your thoughts on the recent BP oil spill? it seems like many of the themes of your book apply here. There is political inaction (at best), corporate greed, and mixed popular debate. Can we really expect corporations like BP to avoid accidents like this one?

The BP spill is a classic case of where health (both human and environmental) should take precedence over profit, and tragically did not. For this moral precept to prevail, there must be strong regulation that is strictly enforced, and hopefully that will be the case in the post BP world. Gulf Coast residents were caught between a rock and a hard place.


Because of jobs, they were beholden to an oil industry that at the same time was destroying their environment (carving up their wetlands with shipping channels). Moreover, the use of oil and gas is a one time proposition, whereas the fisheries and tourism damaged by the spill are infinite sources of income if the natural resources on which they depend are responsibly managed.

Indeed, as much income as the oil industry generates for the Gulf region, tourism and fishing produce more revenue. The way out of this trap for Gulf coast residents is to gradually phase out oil drilling and replace it with renewable energy industries. Louisiana politicians have historically been derelict in diversifying the energy economy, given the handsome largesse that the oil industry has showered on them.


What was some of the feedback you received on the book and is there another in the works?

So far, the reviews have been extremely favorable. For the moment, I am just continuing with environmental commentaries. As far as future books are concerned, it’s possible I might take a crack at how President Obama met his formidable environmental challenges, assuming a compelling story line develops.


Thank you, Ed.


Edward Flattau blogs on The Huffington Post and posts news and updates on Twitter and on Facebook.

The book will be available next month, but you can already pre-order it at http://waythingsarepublications.com/?page_id=84


Disclosure: We received a copy of this book from the publisher.


Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting Sustainable Reading!