Thursday, August 2, 2007

Discovery Communications buys

The big news these days are about the acquisition of Dow Jones by Rupert Murdoch, but the green world has big acquisition news of its own. Environmental Leader reported yesterday that Discovery Communications acquired, maybe the most influential and significant green website.

According to the article, TreeHugger will become part of Discovery's Planet Green, a multiplatform initiative that will launch a 24/7 eco-lifestyle TV network on 2008.

It was quite obvious that the influential TreeHugger will be a target to acquisition by one of the media moguls that try to increase their presence in the growing green media. I am sure Discovery will benefit from this deal and the only question left open is if TreeHugger will remain independent and innovative - two things that assisted him in leading the green blogosphere until now.

Oh, and by the way, TreeHugger reported this week for the first time on Eco-Libris. We were very excited about it. Still, it's the most popular green website with 1.4 million unique monthly visitors. So, is it just a coincidence that both events happened at the same week? ;-)

Good luck to all the good people of TreeHugger in their new home!


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