Friday, February 1, 2008

RecycleBank video in Davos

RecycleBank is one of the greatest green companies I know. Now it is not only known to the cities where it operates, but also to the people who attended the World Economic Forum Annual Meeting in Davos, Switzerland last week.

The Environmental Leader reported today that Coca-Cola, which invested 2 million dollars in RecycleBank, shared this video with the attendees of the World Economic Forum.

I was very happy to see that
RecycleBank's brilliant recycling program, which I mentioned here few months ago, is brought to the attention of the economic and political world leaders who attend the forum in Davos. I was even happier to see that the example presented in the video for RecycleBank's work is from Wilmington, Delaware, which is only 20 minutes from where I live (Newark, DE).

I really hope that this video will help to spread the word on RecycleBank and bring their program to many more cities (including Newark hopefully) in the US and all around the globe.

Raz @ Eco-Libris

Eco-Libris: plant a tree for every book you read!

1 comment:

Green Digit Media said...

Raz, I remember meeting these folks in Philly a few years ago when they were pitching this idea to the city of Philadelphia. I'm glad to see that the idea is growing. Incentives will definitely increase household participation in recycling programs.