Students and other customers at the UConn Co-op will have the opportunity to pay $1 to plant a tree to balance out every book they purchase in the store. They will also receive an Eco-Libris sticker (made of recycled paper) at the counter for each book they balance out, saying 'One tree planted for this book'.
Here's a little bit about the UConn Co-op:
The UConn Co-op is a member-owned independent bookstore serving the University of Connecticut and the surrounding communities. They have a strong commitment to the environment and have hosted a Sustainable Living Book Fair and Conference for the past three years. They also have a robust Sustainable Living section both in the store and online.
The UConn Co-op work closely with students who are studying to make their life-work making the world a better place. They also host many literary events, have a lively children’s department, and of course, many scholarly and academic titles.
If you're wondering what Co-op means, here the explanation from the store's website: The UConn Co-op is a not-for-profit, cooperative business, separate from the University. We are owned by our members, the students, faculty, staff and alumni of the University of Connecticut. The Co-op is governed by a Board of Directors elected by the members. And while our mission is to serve our University customers, we welcome anyone to shop at any of the Co-op stores. Details on membership in the co-op can be found here - http://www.bookstore.uconn.edu/members.htm.