Can a sheet of paper be carbon neutral? what does it actually mean? and what is more eco-friendly - internet publishing or printed paper?
John Sanderson, former environmental activist and now UPM's (one of the world's leading forest industry groups) global head of environmental market support is answering these interesting questions and others in an interview with Mark Rushton, Editor, Pulp & Paper International Magazine.
I like Sanderson's approach especially when it comes to defining the relationship between online publishing and paper printing and I believe the way he describes them as complimentary to each other will become more and more common in the near future.
You can read the full interview HERE.
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