Unanimously endorsed at the annual general meeting of the Society of Graphic Designers of Canada (GDC) held from 24-25 April 2009 in Winnipeg, the working definition states:
Sustainable communication design is the application of sustainability principles to communication design practice. Practitioners consider the full life cycle of products and services, and commit to strategies, processes and materials that value environmental, cultural, social and economic responsibility.
The definition is supported by a statement of values and principles to guide the GDC and its members’ actions. If you go over these principles, you see the full commitment of the Canadian designers to change. I'm especially happy to see that they refer to all major aspects of their work - environmental, social, economic and cultural. I believe that this comprehensive approach is the key to succeed when developing a sustainable strategy and therefore I think the GDC is in the right direction.I hope the GDC will follow its promise to "collaborating with other design organizations worldwide to promote and develop best practices for sustainable communications design", so this great initiative won't be limited only to Canada, but will inspire graphic designers worldwide to commit to sustainability.
I also hope the U.S. will be next. Actually there's a good chance for the adoption of these principles here if your think of the fact that, as we reported last month, the graphic arts trade association - Printing Industries of America is providing now its members with a new tool for those who wants to go green: The Green Guide for Graphic Communications. If they already encourage their members to go green, wouldn't it be only natural to go one step forward and encourage members to adopt a comprehensive sustainable practices?
Raz @ Eco-Libris
Eco-Libris: promoting green printing!