Wednesday, November 10, 2010

Green Books Campaign: Co-opportunity by John Grant

This review is part of the Green Books campaign.Today 200 bloggers take a stand to support books printed in an eco-friendly manner by simultaneously publishing reviews of 200 books printed on recycled or FSC-certified paper. By turning a spotlight on books printed using eco- friendly paper, we hope to raise the awareness of book buyers and encourage everyone to take the environment into consideration when purchasing books.

The campaign is organized for the second time by Eco-Libris, a green company working to make reading more sustainable. We invite you to join the discussion on "green" books and support books printed in an eco-friendly manner! A full list of participating blogs and links to their reviews is available on Eco-Libris website.

The book we review on the Green Books campaign is:

Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World

Author: John Grant

John Grant was one of the co-founders of St Luke's (the socially aware London ad agency) and is the author of 4 previous bestselling books on new frontiers in marketing, media and innovation. John's sustainable marketing and innovation clients include (the UK Government) ACTONCO2, Cisco, The Co-operative Bank, The Design Council, The Guardian, innocent drinks, IKEA, ING, i-Team (a local government initiative), O2, Philips, The Royal Mail, SSE, Unilever. John is a prolific international speaker, writer, blogger, commentator and is an associate of Forum for the Future, Demos and an Observer Ethical Awards judge.

John Grant's blog is greenormal.

Publisher: Wiley

Published on:
March 2010

What this book is about? (from the publisher's website)

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future!

In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future.

John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being.

Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of ‘relocating dreams’ to allow us to reassess our desires and priorities.

Whether you are a business leader, politician, armchair economist, environmentalist or general interest reader, the inspiration and ideas John Grant provides in Co-Opportunity encourages us all to think again about our individual behaviour and our actions – our ideas of what it is to be human - and to get co-creating to build a better world for all. Sit back and watch, or become part of this grass roots new movement.

What we think about it?

Let me start by saying this is a brilliant book. I read many green- and sustainability- themed books and I find Co-opportunity one of the most important and mind provoking ones I've ever read.

In days where some environmentalists and just ordinary people are in despair as they read about the death of the cap and trade in Washington (was it ever alive?) and see the inability of governments to agree on a global platform for action, this book provides a moment or two of optimism.

John Grant is looking in a systematic way at the things in our life that we might take for granted but are broken and need to be fixed. And he suggests compelling arguments about the way we should fix it: together. His call for changes, as well as suggestions on how we can change both our mindset and behavior is far from being naive. On the contrary, he is very realistic and understands the limits and the compromises of real life. Still, armed with tons of interesting examples he is very convincing in getting you to believe that things can be different if we would only adopt the right approach.

I think this book is a great fit with the Green Books Campaign as this campaign is exactly the type of the
many co-operative initiatives described in the book, and our hope is that the joint work of readers, authors, publishers, retailers and organizations that are involved in the campaign will help moving the book forward towards a more sustainable future.

This book is printed using acid free paper, responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production.

Co-Opportunity for Sustainable Change - John Grant from Sustainable Brands on Vimeo.

Disclosure: We received a copy of this book from the publisher.

If you're looking for other interesting green books, please check out
the Green Books Campaign's page at .

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!


Serena said...

sounds like an interesting set of concepts.

Crafty Green Poet said...

this sounds brilliant, I especially find myself agreeing with his emphasis on the need to engage people