Showing posts with label e-reading. Show all posts
Showing posts with label e-reading. Show all posts

Thursday, October 18, 2012

How E-books Helped Environmentalists Spread Awareness To People Worldwide

This is a guest post written by Kathleen Hubert

E-books are becoming more and more popular as time progresses. They have been able to raise awareness about issues that were previously unknown. The environmentalist movement is one beneficiary of the growth in popularity of e-books.

Increased Exposure
Before E-books, in order to learn more about something, you had to get a book out about it from a library or buy one from a book store. That created a couple of problems relating to exposure. There are some places where people don’t have easy access to a library or a bookstore. In those places it was difficult to learn more about the environmentalist movement. Sometimes, even if they did have access to a book store or library, but they felt it wasn’t worth the trouble of looking for. Regardless of the reason the rising popularity of e-book helps both of those issues.

The internet is very prominent all of over the world today, which e-books makes information much more accessible. Since e-books are downloaded from any computer with internet access you no longer need to go to a library or a bookstore to get a book. You can just download one from the internet.

Increased Portability
Another large problem that people face with books is that over a long enough period of time they take up a lot of space. Once you develop a big collection of books you need to actually start buying additional furniture to house the books and keep them in order. E-books help to cut down on the storage requirements for reading material, which is another way that e-books help the environmentalist movement. You can keep an e-book on an iPod, iPhone, Android, or other mobile device and read them there. You don’t have to worry about carrying around a book everywhere since many of the devices you can read an e-book with you can fit in your pocket.

It’s Cheaper
One of the largest problem that faced groups who wanted to get information out there about a movement or a problem that the world faced is that it’s expensive. No matter what the information is about, getting it to large amounts of people costs a lot of money. If you want to put an article in a magazine, you have to pay the magazine publisher money. If you want to publish an entire book about a cause you have to pay a book publisher to get everything all setup and in motion. That takes both a large amount of time and money.

E-books cost significantly less to produce and distribute. You don’t have to deal with a book publisher and there are a number of places that allow you to distribute e-books for free. The environmentalist movement has benefitted greatly from the increased popularity of e-books, due to it being cheap, easily accessible, and very portable.

Kathleen Hubert is a blogger who writes on a variety of different sites. Check out more of her work at Prefab Houses.

Friday, March 30, 2012

The Hunger Games and green reading

"The Hunger Games" had a record box office opening, taking in $155 million in U.S. ticket sales over the last weekend and setting up what promises to be one of the biggest film franchises of this decade. The movie is based on the book The Hunger Games, the first novel in the Hunger Games trilogy written by Susan Collins.

The success of the movie
helps boost the sales of the trilogy and Scholastic, the publisher of the Hunger Games Trilogy announced on Wednesday that there were 36.5 million copies of the bestselling trilogy in print, a 55 percent jump from the 23.5 million copies in print at the start of 2012.

Why I'm telling you all of this? Because I believe The Hunger Games phenomenon provides some important and valuable lessons for everyone who is interested in making books greener.


Let's start with a fact: According to Lisa Serra, Director of Paper Procurement at Scholastic, the hardcover copies
of the three books in the series (The Hunger Games, Catching Fire, and Mockingjay) are printed on Forest Stewardship Council (FSC) Chain of Custody-certified text stock containing 20 percent post-consumer fiber (source: Joshua Martin, Environmental Paper Network Director).

Now, let's move on to three assumptions:

1. If you are interested in reading one of the Hunger Games, most chances are that you don't find it too important what paper it is printed on - you won't look for another book if you will find out the trilogy is printed on 100 percent virgin paper, just like you won't buy it only because it's printed on 20 percent FSC-certified paper or even if it's 100 percent recycled paper. In other words: The sustainability level of the paper will not be a factor in your decision. Most chances are that you probably won't even think about it.

2. Those readers who will be concerned with the issue of the paper might consider reading the Hunger Games electronic version - the e-book costs just like the paperback ($5) and no paper is used at all. Couldn't it get any greener than that?

3. Scholastic probably knows that the fact it is using 20 percent FSC-certified paper doesn't really make a difference for the majority of readers. Most of them probably are not even aware to the fact that Scholastic is making this effort, or to the fact that after making significant progress toward its original targets for 2012, Scholastic decided to increase its 2012 goal from 30% FSC-certified paper to 35%.

As we already know a book is a unique product - it's not like toothpaste or a cleaning product where customers can switch to a competing product that is more sustainable and provide them a better value. If they want a certain book, they will just get it and there's no better example right now than the Hunger Games. Just think about yourself - would you avoid purchasing the Hunger Games just because it's printed on 80 percent virgin paper? Probably not.

You might be considering reading it on an e-reader or even going to the library to get a copy or e-copy of the book, but you certainly won't give it up for 'green' reasons per se.

So what lessons can we learn from the example of the Hunger Games and what actions can we take to apply them?

1. Readers will not be the drivers of change when it comes to printing books on a more sustainable paper (i.e. FSC-certified or recycled paper). Nevertheless, it is important to keep educating them about the impacts of paper, so even if it won't be a substantial factor in their decision making, they will still be aware of it.

2. Readers are moving to e-reading and many of them believe it is also a greener alternative since no paper is involved. It is important to make sure readers will know it's not always the case and be aware that e-reading also has its own footprint. It's also important to encourage readers to demand companies like Amazon to disclose the environmental impacts of the e-readers they sell.

3. Although readers might not be a major driver for change, publishers should make efforts to inform them on their efforts to green up their operations, especially when there is what to report on. Scholastic, for example, should try to make sure every reader of the Hunger Games in its paper version would know that the book is printed using 20 percent FSC-certified paper.

4. Publishers should think of their efforts to make their books more sustainable in terms of stakeholder engagement. Right now it looks like their best shot to generate both tangible and intangible rewards out of these efforts. Just think about the RAN campaign against publishers printing on linked to Indonesian rainforest destruction (Scholastic by the way was among RAN's recommended publishers) or the trouble Gibson Guitars got into when they were accused in violating the Lacey Act, and you can see how stakeholder engagement provide a great monetary incentive to shift to FSC-certified any recycled paper.

5. We still don't have the best answers to the question how to make reading more sustainable - technology provides hope and stakeholder engagement provide incentives, but it's still not enough to drive a change fast enough. Trees are still been cut in an unsustainable way and we know it can be avoided. We just need to keep figuring out how. Any ideas?

Please feel free to share add your comments and thoughts!

Yours,

Raz @ Eco-Libris

Eco-Libris: Plant trees for your books!

Friday, August 6, 2010

Is E-Reading Really Greener?

This question is at the center of an article I wrote, which was just published this month on the Independent Book Publishers Association's (IBPA) monthly journal, the Independent.

Here's the first paragraph from the article:

The emergence of e-book readers, starting with the release of Amazon’s Kindle in November 2007 and through the launch of Apple’s iPad in April 2010, is changing the book industry. No doubt about that. But is it also making reading more sustainable? Is it really greener to abandon the good old print-on-paper book for a cool gadget that holds hundreds of books without causing back strain?

So, is E-Reading Really Greener? You're welcome to read the rest of the article here and find out!

A press release of the IBPA on the article can be found here - http://www.booktrade.info/index.php/showarticle/28546

If you look for more resources on e-books vs. physical books, check our ebooks page at http://www.ecolibris.net/ebooks.asp

Yours,
Raz @ Eco-Libris


Eco-Libris: Promoting sustainable reading!