We asked you to share with us what is your favorite organization and how it helps to build a better world. We got great replies and we have a winner!
The winner is Laureen, who chose Green America (formerly Co-Op America) and wrote the following:
"I am a big fan (and member) of Green America (formerly Co-Op America). This organization concerns itself with many issues that are critical to building a better world through improving social justice and environmental sustainability.
Green America co-sponsors the Green Festival in various cities each year (love the GF!) which is open to the public and offers a wide range of well-known speakers and eco-friendly company booths.
What this video is about? her here are some details from the authors' website:
The Green Beginnings Video is a unique, original-content eco-documentary that features the professional team who built the Green Beginnings House, an award-winning LEED Silver green and sustainable home. The team offers perspective as they explain the project and green homes in a new stand-alone educational film that can also be utilized as an adjunct teaching companion to the Green Beginnings Book that explains the project and green homes from the homeowner’s perspective.
Viewed together with the Green Beginnings book as a complete green homes educational package, viewers are offered a unique opportunity to learn about green homes from both the homeowners' point of view (consumer mindset) and the professionals' perspective.
Produced by Freeland Media in association with Amy Cornelius, LEED AP, Hugh Lofting Timber Frames, and directed by award winning cinematographer Erik Freeland, the film depicts the collaborative effort between the professional team and homeowners who designed and built the Green Beginnings house, a U.S. Green Building Council LEED Silver home. Shot on location amidst a picturesque backdrop of rolling farmlands in Kennett Square, Pennsylvania, the film follows the true story of planning and building a state-of-the-art green and sustainable home.
Rebecca Lerwill is an author and a partner of Eco-Libris, as she plants a tree with us for every sold copy of her books. She has just released her second book 'The Acronym - White Nights of St. Petersburg', which got a great praise from #1 New York Times Bestselling Author, Tami Hoag, who wrote “Rebecca Lerwill is a fresh voice with a fresh angle on suspense, destined to keep readers happily turning the pages as fast as they can.”
We agree! We thought that with the release of this new book, it is a good time to interview Rebecca and hear more about the book, her experiences as an author and her thoughts about sustainable reading and the future of the industry.
Hello Rebecca and congrats on your new book 'The Acronym'! Can you tell us what is it about? Hi Raz, thanks so much for this interview. My latest thriller, The Acronym, just got published in April of 2009. It is a sequel to my award-winning debut, Relocating Mia, a romantic suspense. Although a sequel, The Acronym stands on its own and is a story of espionage with a romantic back drop.
It picks up where Relocating Mia left off: Our heroine, Mia Trentino now works for the Acronym, a clandestine agency consisting of former elite members of U.S government and international law enforcement institutions. Mia has to return to Russia to testify against Piotr Lagunov, an affiliation of the Russian Mafia which kidnapped Mia a year ago.
While in Russia, preparing her self to take the stand, Mia’s fiancée and Acronym agent, Douglas Farland, suddenly disappears and is accused of treason. Trying to stay a step ahead of the long and ruthless reach of the Russian Mafia, Mia searches for the truth behind Douglas’ accusation.
#1 New York Times Bestselling Author, Tami Hoag says, “Rebecca Lerwill is a fresh voice with a fresh angle on suspense, destined to keep readers happily turning the pages as fast as they can.”
This is your second book after 'Relocating Mia'. Is the second book easier than the first one? Like I said, The Acronym stands on its own, and I think it’s an easier read. The chapters are short and snappy and keep you on your toes. One reviewer compared reading The Acronym to a race in a luge. Great compliment! The Acronym was easier to write, as well. As an author, I definitely found my niche writing spy novels. Researching the tactics of clandestine operations is a riot. Although I might explore other genres, a great thriller of international crime is hard to beat.
You self-publish your books. Can you tell us a little bit about the process? Today’s market makes it almost impossible to break free as an indie author (Independent author), because with over 2000 books published weekly, nobody pays attention to written art when not promoted by a traditional publisher.
There are some real gems out there, written by indie-Authors which simply get drowned in the sea of books. I only began writing seriously in 2006. Impatient by nature, I didn’t take the time to submit my manuscript to a traditional house, or hunted for an agent. I did some research and chose to self-publish; meaning I paid a self-publishing company to get my book in print.
The opinions and pro and cons on those self-publishing companies is a wide-spread discussion. I’m glad they were available when my time to publish came, but I’m beyond needing help to self-publish. Any future work – if I don’t get picked up by a traditional publisher – will be published by my own pub house, Ivy Leaf Press, LLC.
My suggestion to any new author is: Do your homework before you choose a ‘vanity press’, and do as much as you can yourself but find a professional editor. I can’t stress enough how important it is to get your manuscript edited, and I don’t just mean dotting the i’s and crossing the t’s. English is my second language, so I will always need a good editor. But that’s not the only reason; The Acronym was slashed by almost 10’000 words between editing rounds; something I had agreed to. The outcome is a brighter book without unnecessary details and without the change of my voice.
Do you do print on demand (POD)? I don’t. Although I’m proud to be an indie-author, I like my books to stand out. My covers are embossed which isn’t possible if you Print On Demand. My books are also readily available and since the individual cost is much lower than POD books, those off-set printed books are a lot less expensive -- in production and retail.
Of course printing 1000+ copies is an investment, but my royalties are much higher than a POD author’s paycheck and I’m able to sell books directly through my website for a discounted price.
I know that you were looking to print the book on recycled paper. How did your search go and did you eventually use recycled paper? After receiving several bits from different printers, McNaughton & Gunn did a fabulous job printing The Acronym on 50% recovered fiber and acid free paper. I believe this statement from their website says it all: “In ten years' time, while our company experienced 40% growth, we also successfully decreased our landfill waste from 1,660 cubic yards to 120 cubic yards. Our environmentally sound business practices have brought about cost savings to our company while helping reduce our carbon footprint.”
What do you think in general about the environmental footprint of books? how it can be reduced? Although I’m old-fashioned and like the feel of a book in my hands, electronic publishing is becoming very popular and very easy to do. Of course programs like yours are an important part in preserving our environment. I made Relocating Mia, as well as The Acronym ‘Eco-Libris’ books by purchasing stickers. Every book ordered through my website generally gets a cover enhancement with one of your stickers. As of today, I have my own little forest planted somewhere.
Is your book available on Kindle? what do you think of e-books in general? Relocating Mia is a Kindle book and The Acronym will follow as soon as I find the time re-formatting the text. I’m planning on releasing The Acronym on Kindle the end of May 2009. I don’t own a Kindle yet, but I have purchased e-books that aren’t available in print and read them on my laptop.
How do you see the future of the book industry? do you think we'll see more POD and self-published writers and less of the old-fashioned publishing houses? Tough question. As a relatively new author, I’m not sure if I’m qualified to answer this, Raz. My feeling is that the huge wave of self-published books might cease when people finally realize that there isn’t a quick buck or even fame made by publishing a book.
Of course we love those success stories and we always root for the underdog. But those stories of a self-made, self-published millionaire are rare, and an honest writer doesn’t plot for the fame – he/she writes for him/herself and the audience. Maybe I’m too naïve, but I would like to believe that the indie-authors of the future focus more on quality writing. Traditional houses won’t go away, and they shouldn’t. Their work preserves the integrity of literature.
What are your plans for the future? are you working on a new book? I keep telling myself that, after writing and self-publishing 2 novels within less than 2 years, I need a break. But I already started a third thriller and also am working on a non-fiction; Becoming American is my memoir and very dear to me. As a native of Germany, I have become very patriotic to this country over the last years. I have lived an interesting life here in the States since 1996. I think I’m ready to share my experiences in a memoir in essay form.
Thanks Rebecca for this interview. Is there anything else you would you like to add? I would like to invite your readers to visit my website and sign up for my newsletter. Once, sometimes twice a month, I share reviews of books I’ve read, reviews readers wrote about my books, poetry, recipes, and all kind of fun stuff. I give away 2 signed copies of Relocating Mia every month, and also hold poetry contests. Both my books, Relocating Mia and The Acronym, are offered to discounted prices, as well. Of course, they are also available at online book sellers or can be ordered in any brick and mortar store. Thanks for taking the time to conduct this interview, Raz. I hope your readers enjoyed it as much as I did.
Here's the book's trailer:
You can buy 'The Acronym' on Rebecca's website. It's also available on Amazon. We will also have a giveaway of one copy on our upcoming May newsletter this week. If you're not a subscriber yet, you're welcome to join our mailing list by adding your email on the 'Join Our Email List' box on the right column of the blog.
Today we finish our green book reviews week with a great book that provides a documentation of 16-year old teenager to a very unique reality, where drastic measures are being taken against global warming, and it's only six years away.
Saci Lloyd has worked as a script editor for Camouflage Films, where she was involved in several projects including a $20m Columbia Tri-Star co-production, Amy Foster. She is now head of Media at Newham Sixth Form College in London. The Carbon Diaries: 2015 is her first novel. Publisher: Holiday House
Published on: February 2009 What this book is about? (from the publisher's website) Told in short diary entries filled with scrapbook clippings, this riveting ecothriller is one girl's attempt to stay grounded in a world where disaster has become the norm.
It's the year 2015, a time when global warming has begun to ravage the environment. In response, the United Kingdom becomes the first country to mandate carbon rationing—a well-intentioned plan that goes tragically awry.
When her carbon debit card arrives in the mail, sixteen-year-old Laura is just trying to pass her exams, manage her ecopunk band, and catch the attention of her gorgeous classmate Ravi. But as multiple natural disasters strike and Laura's parents head toward divorce, her world spirals out of control. A severe drought sparks fires and deadly riots; then the highest-category hurricane in recent history strikes London. With the death toll in the thousands and climbing, Laura and her family face the unimaginable as her older sister clings to life. Why you should get it? If you think you read already everything to be read, this is the book for you. A refreshing and unique novel, The Carbon Diaries: 2015 combines a 16 year old typical teenager with severe conditions caused by the need to stop global warming here and now. If you want, it's "White Teeth" of Zadie Smith meeting Al Gore's An Inconvenient Truth.
But this book is far from being doomy and gloomy - although it's very frightening in its realistic descriptions of what can happen to us should things will continue to deteriorate, it succeeds to charm you with the struggling yet funny, rebellious, and sassy character of Laura Brown.
Here's one example from the book:
Mon., May 4Back to school. Grr. But we had ourselves a totally hard-core band practice at Adi's. We've got a date for the gig now, it's June 7. His mum's given us extra practice time cos she's saving carbon on heating during the warm weather. We've picked so funny., messed-up world and death to capitalist scum. 15 minutes of pure venom.
death to capitalism a new world waiting to be born murder is capitalism cast off the cloak of scorn you selling us mercedes, nike, mp3 gucci, rolex, toys R us- trying to sedate us - but the tragedy is that in reality you are killing us
I also found the theme of the book - living under carbon rationing - intriguing, not because I like the idea so much, but because it can be more realistic than we think. Maybe if more people will read the book and get influenced by it, a carbon regime will stay a science fiction and won't become part of reality.
In all, this is a great book, enjoyable and disturbing at the same time, that will stay with you a long time after you'll finish reading.
What others think about the book? "There’s just so much to love about this book; the amazingly resourceful Laura, who is still trying to lead a normal life, the scarily close to home nature of the imagined future and signs of human nature that are brought to the fore in times of trouble. I would highly recommend everyone to read it." - Eve at Vulpes Libris
"Deeply compulsive and urgently compulsory reading" - Booklist, starred review
GIVEAWAY ALERT!!!
We're giving away one copy of the book, courtesy of the book's publicist, and of course a tree will be planted for the copy!
How you can win? please add a comment below with an answer the following question: what is your favorite diary book (or movie)? Submissions are accepted until Friday, May 22, 12PM EST. The winner will be announced the following day.
If you're looking for other interesting green-themed books, you are invited to check out our green books page on our website's green resources section.
Today we have our fourth review this week and today we're focusing on green marketing and more specifically on green branding, exploring a new and exciting green territory with a very unique name.
Richard Seireeni is a 30-year veteran in brand consulting and marketing. He has been art director of Rolling Stone magazine, creative director of Warner Bros. Records, and cocreative director of EnterpriseIG, New York. He has managed his own consulting business, The Brand Architect Group (www.brandarchitect.com), in Los Angeles since 1984, with affiliated offices in Tokyo and Shanghai. Seireeni graduated from the University of Washington School of Architecture and is a member of the US Green Building Council. Seireeni lives in Los Angeles, California, with his wife and two children.
Published on: February 2009 What this book is about? (from the book's website)
"Green" has gone mainstream, and for many companies caring for the environment is not just a philosophy, it’s a marketing strategy. So how does a company that’s genuinely committed to green principles differentiate itself from its greenwashing competitors?
Brand expert Richard Seireeni interviewed more than 30 "eco-capitalists" from a broad range of industries—home improvement, transportation, household products, food and beverage, energy, real estate, finance, and fashion. The collective experience of leaders such as Gary Hirshberg of Stonyfield Farms, Jeffrey Hollender of Seventh Generation, and the grandsons of Dr. Bronner, as well as other green experts, are a rich source of wisdom for green businesses getting off the ground or for any business aiming to improve its environmental performance.
The result of these interviews is the "Gort Cloud"—a term coined by the author that describes the vast and largely invisible network of NGOs, trendspotters, advocacy groups, social networks, business alliances, certifying organizations, and other members of the green community that have the power to make or break new green brands.
Integrating the Gort Cloud into brand development and marketing strategies is critical to the success of any aspiring green brand. This "green community" can supply technical assistance, venture capital, the first line of core customers, and tremendous “echo effect” in getting the word out quickly and inexpensively. Creating a cause, building credibility, developing a simple and compelling message, identifying core customers and sales channels, deftly playing the green alternative media, and fending off second-to-market competitors are all required to build a green brand.
How these skills are put into practice will vary for each business, but Seireeni’s research points toward a set of shared characteristics and basic tenets that every business can use to build a credible and successful green brand.
Why you should get it? If you're part of the green marketplace this book is a must. But even if you're not involved, but just interested in the green economy this is the book for you. Not only that you're learn about this fascinating phenomenon he calls 'the gort cloud', but you also get an insider look into some of most successful green businesses.
For example, I thought I knew TerraCycle really well before reading the chapter on the company (Think Big or Go Home) and understanding I got to know only the tip of the iceberg. Seireeni, talking with some of the most interesting and successful ecopreneurs, managed to bring us stories you can't read nowhere else.
And it's not only the stories of these companies that makes this book such an interesting one. It's also the point of view of Seireeni, who manages to put all the pieces of the puzzle together and create a unique big picture no one really managed to show before. It's not atomic physics but nevertheless his achievement is impressive and even more is essential to anyone who tries to get a macro look into the development of the green marketplace.
All in all, this is one of the best green marketing and branding books written lately, providing not only a clear view about the past and the present of the green economy, but also valuable lessons to its future. And of course we should mention the book is printed on FSC-certified 30% post consumer waste recycled paper supplied by the Maple-Vail Book Manufacturing Group. What others think about the book? "Creating a successful green product is equal parts art, science, and persistence. But it also requires a depth of market insights that separate the leaders from the rest of the pack. The Gort Cloud offers a wealth of knowledge, digging deep into the iconic green brands and pulling out insights that can help entrepreneurs and marketers create the next generation of authentic, market-shifting brands." - Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
"In his remarkable The Gort Cloud, Richard Seireeni details the intersection of two of society's most important forces: The Green Movement and the Social Media revolution. He shows how companies playing in that intersection can become terrifically successful, but only if they play by the unwritten rules." -David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
You are also welcome to watch Richard Seireeni speaking at Ecollection at the Magic show:
If you're looking for other interesting green-themed books, you are invited to check out our green books page on our website's green resources section.
The Eric Hoffer Award for short prose andbooks was established at the start of the 21st century as a means of opening a door to writing of significant merit. It honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing, as well as the independent spirit of small publishers. The winning stories and essays are published in Best New Writing, and the book awards are covered in the US Review of Books. And The White Road and Other Stories by Tania Hershman is longlisted for the prestigious Frank O'Connor International Short Story Award - now renamed the The Cork City – Frank O’Connor Short Story Award.
With a prize of €35,000 for the winning book, this is the world's most lucrative award for a short story collection!
Kudos to both Lynn and Tania! Your books are faboulous and it's a great honor to be your partner and to work with you to green up your books!
Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.
To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.
Thanks to the participants in the giveaway of 'The Idealist.org Handbook to Building a Better World', following the review of the book last Monday.
