Sunday, August 9, 2009

The digital revolution of textbooks: now in schools

We wrote here couple of times on the digital revolution of textbooks in universities. Now it looks like this trend is not stopping at universities and colleges. Its next stop: high schools.

Tamar Lewin reported today on the New York Times ("In a Digital Future, Textbooks Are History") about this interesting trend. And we're not talking only about digitalizing textbooks and providing them in an electronic format. This is not the big story here. The story is about the new free open-content digital books that can be customized in accordance with every teacher's needs.

One example of this new generation of digital books presented in the article are the "flexbooks" developed by a nonprofit group, CK-12 Foundation, with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide.

Neeru Khosla, the founder of CK-12 Foundation explains in the article the advantages of the flexbooks: “The good part of our flexbooks is that they can be anything you want. You can use them online, you can download them onto a disk, you can print them, you can customize them, you can embed video. When people get over the mind-set issue, they’ll see that there’s no reason to pay $100 a pop for a textbook, when you can have the content you want free.”

It looks like the move to open-source free materials should be fast forwarded in days of budget constrains, but it looks like this revolution will take time, as it tries to revolutionize something which is a significant part the current educational system. It will eventually happen. The question right now is more of "when" than "if".

And there's of course a green angle to this revolution. I'm not sure yet what devices will be used for the digitalized materials, but since a lot of it would probably done on laptops and desktops, it means that not only it will save A LOT of paper, but it will also be more eco-friendly than the current paper textbooks based system (more about the green side of paper vs. digital content can be found here).

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing!

Friday, August 7, 2009

An interview with Shelley Meyer, author of the new children's book "Where the Buttercups Grow"



"Where the Buttercups Grow" is a great children's book, and we're not saying it
just because we're collaborating with the publisher, Aaspirations Publishing, to plant a tree for every copy sold, but because we really think so, and that's also the feedback we got from couple of kids in the Eco-Libris family we asked to check it out.

This book is beautifully written by Shelley Meyer and vividly illustrated by her daughter Tessa Meyer (in the photo above at the first book launch in Surrey).

Here's the short version of what this book is about (the longer version can be found here):

In a beautiful field, the buttercups grow, but when two children have no respect for nature, garbage begins to pile up high. Are the days of the buttercups over, or will help come to rescue the buttercups from a fate more deadly than illness? See the difference that children can make when they set their mind to it and decide to take care of Mother Earth.

I wanted to learn more about the book and the author and I asked Shelley Meyer to join us for an interview, and here it is:

Hi Shelley. What led you to write this beautiful book?
I have 23 years experience teaching children and in that time am raising two of my own. Needless to say, I have read many books to many children, and have always thought how great it would be to write one of my own. So, having seen "The Bucket List" movie, which encourages doing things you want to do, and not just talking about it, I was motivated to get going on writing my own book.

I wanted the book to be about something that would teach children that they can make a difference to our world, one step at a time, as this is something I have always incorporated in our learning. We are part of the Adopt a Street Program, which means we pick up garbage on our street, we have been part of the Bulb planting progra
m in our community, we have always planted a "graduation tree" for the class, we recycle and we always acknowledge Earth Day.

Why of all the flowers you chose buttercups to be the center of your book?
Because most children are familiar with buttercups. You know, holding one under your chin to see if you like butter. They are also such a visible wild flower that I knew most children would be acquainted with them.

On the back of the book it says that as a teacher "you hope to teach young children values they can live up to all their lives". What are the values you hope children will learn from this book?
I am hoping that most children ultimately learn the importance of respect for their community and for each other and that all people, young and old can make a difference even in the smallest of positive acts.

What was it like to work with your daughter, who is the book's illustrator, on the book?
My daughter is such a motivated person, that is something I totally admire about her. She has always enjoyed drawing and has a natural talent for it, so for us to work on this together, was an invaluable experience and a memory that I will cherish.

Your book is filled with optimism and the notion that change can be achieved if we are ready to work to make it happen. Is it something you really believe in considering all the difficulties we face to make even the slightest changes?
I absolutely believe we can make changes even in the smallest ways. If we think of the big picture we may be discouraged. But if we can focus on what we can do, and not we cannot do, then change will absolutely happen. And more people get on board because they see the difference and before you know it, these little changes add up to big changes. I think this is a good way to pace yourself through life. Take on what you can and be proud of that!

What do you think is the best way to educate children on the importance of sustainability?
I think the best way to educate children on the importance of sustainability is "hands on." Get them out there to plant trees and flowers so they can see what needs to be done so as not to deplete our forests. Get them recycling and explain why so they can understand the importance of reducing and reusing. Reading to them, showing them pictures of "treeless areas" etc. They need visual and hands on learning in order to achieve understanding.

Who is your environmental hero?
I so admire the work of Dr. David Suzuki and Al Gore. They are renowned environmentalists who force us to take a look at our lifestyles and seek to change them in ways that protect our Earth. I also admire my little preschoolers when I see them outside picking up garbage or planting their graduation tree, know full well they are making a difference.

What are the feedbacks you receive from children and parents?
I am so lucky to have their support. They are so proud of my daughter and I and they are so glad that the book is one that will teaches their children the values that they as parents are teaching them at home. The children love that they know the author and the illustrator and they like the message and are encouraged to get out their and clean things up. I have had a few children who now bring buttercups into their homes to be put into vases. Parents especially like the Eco-Libris association because having trees planted because they purchased a book is so significant.

How do you feel about the fact that one tree is being planted for every book with Eco-Libris?
This is the best. How great to have one tree planted for every book sold. I am honoured to be associated with Eco-Libris. This fits into the message of the book perfectly and children and parents can feel they are doing something very proactive.

What are your plans for the future? are you working on any new children's book?
I am absolutely planning on writing more books. My second one is done, just needs to be polished before getting published. All my books will have a "Kids Can Make a Difference Theme." Because I know they can. Then they will carry this attitude into their adult life and hopefully pay it forward and teach other kids that they too can make a difference.

Thanks Shelley!

You can purchase a copy of the book at http://www.aaspirationspublishing.com/where-the-buttercups-grow.html

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green reading!

Thursday, August 6, 2009

The White Road and Other Stories is No. 1 on Salt Publishing's bestsellers list!

We always like to brag about our partners' achievements and today we have great news to brag about: Tania's Hershman "The White Road and Other Stories" is No. 1 on Salt Publishing's Bestsellers list!

This great collection of short stories is balanced out by Hershman by planting a tree with Eco-Libris for every copy printed.

Kudos to Tania! This is a great book and it certainly deserves its first place on this list (you can find the list on the right side of Salt's homepage).

More about the book
:What links a café in Antarctica, a factory for producing electronic tracking tags and a casino where gamblers can wager their shoes? They're among the multiple venues where Tania Hershman sets her unique tales in this spellbinding debut collection.

Fleeing from tragedy, a bereaved mother opens a cafe on the road to the South Pole. A town which has always suffered extreme cold enjoys sudden warmth. A stranger starts plaiting a young woman's hair. A rabbi comes face to face with an angel in a car park. An elderly woman explains to her young carer what pregnancy used to mean before science took over. A middle-aged housewife overcomes a fear of technology to save her best friend. A desperate childless woman resorts to extreme measures to adopt. A young man's potential is instantly snuffed out by Nature's whims. A lonely widow bakes cakes in the shape of test tubes and DNA.

A number of these stories are inspired by articles from science magazines, taking fact as their starting points and wondering what might happen if . . .? In these surreal, lyrical stories, many of which are only a few pages long, Tania Hershman allows her imagination free rein, as her characters navigate through love, death, friendship, spirituality, mental illness and the havoc wreaked by the weather.

About the author: Tania is a former science journalist and her award-winning short stories combine her two loves: fiction and science. Many of Tania’s stories, which have been broadcast on BBC Radio 4 and published in print and online, are inspired by articles from popular science magazines. In November 2007, she founded The Short Review, a unique website dedicated to reviewing short story collections. Tania, who was born in London, is living in Jerusalem, Israel. "The White Road and Other Stories" is her first book. For more on Tania's current projects,please visit TaniaHershman.com.

"The White Road and Other Stories" is available for sale in several bookstores - full information can be found at http://www.thewhiteroadandotherstories.com/buy.html

Yours,

Raz @ Eco-Libris

Eco-Libris: promoting green reading!

Wednesday, August 5, 2009

Greenpeace did it! Kimberly Clark is going green!














They did it again! We barely finished reading the news about their success to move Timebrland, Nike and Adidas to cease using leather imported from cattle raised on former Amazon rainforest lands, and we got another update from Greenpeace. This time it's about Kimberly-Clark and it's even more shocking.

So here is the update we just got over the email from Greenpeace:


Kimberly-Clark, the maker of Kleenex, Scott and Cottonelle brands, today announced stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. In turn, Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its "Kleercut" campaign, which focused on the company and its brands.


Kimberly-Clark has set a goal of obtaining 100 percent of the company's wood fiber for tissue products, including the Kleenex brand, from environmentally responsible sources. The revised standards will enhance the protection of Endangered Forests and increase the use of both Forest Stewardship Council (FSC) certified fiber and recycled fiber.

By 2011, Kimberly-Clark will ensure that 40 percent of its North American tissue fiber is either recycled or FSC certified -- a 71 percent increase from 2007 levels that represents 600,000 tones of fiber.


Also by the end of 2011, Kimberly-Clark will eliminate the purchase of any fiber from the Canadian Boreal Forest that is not FSC certified. This forest is North America's largest old growth forest, providing habitat for threatened wildlife such as woodland caribou and a sanctuary for more than one billion migratory birds. It is also the largest terrestrial storehouse of carbon on the planet, storing the equivalent of 27 years worth of global greenhouse gas emissions.

Furthermore, the revised standards reinforce Kimberly-Clark's long-standing ban on use of wood fiber from illegal sources; adds a preference for post-consumer recycled fiber; and supports expansion of recycling initiatives and the identification, mapping and protection of areas that have the potential to be designated as Endangered or High Conservation Value forests.

Kudos to Greenpeace! They started Kleercut campaign in 2004 and they did a great work in educating consumers and providing the facts, as well as the alternatives as we reported last February when they released
their Recycled Tissue and Toilet Paper Guide..

Congrats also to Kimberly-Clark. I know these changes are not easy, but I am positive they will find eventually how you can actually do very well by doing good and how this move will not only protect the environment in general and ancient forests specifically, but will also assist them to generate more sales and revenues.

And last but not least - I love the guys in Greenpeace not only because they know how to make missions impossible possible, but also because they have great sense of humor. Check out this video showing how they're trying to figure out their new relationship with Kimberly-Clark.



Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing!

Tuesday, August 4, 2009

Green printing tip #9: What to look for when selecting a green print vendor?

We're happy to bring you today a new tip on our weekly series of green printing tips, where we bring you in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is answering a question we received from one of our readers. We believe this is a question shared by many businesses and organizations that are looking for a green printer: how to identify one and how to compare between two or more printers with "green" practices.


What to look for when selecting a “green” print vendor?

Tip #9

Here are the questions you should ask:

1. Is the printer FSC certified? That will narrow your search. It takes a lot to be certified.

2. Does the printer stock Environmental paper, and if yes, what grades? If the house stock includes 100% post-consumer waste recycled, that is a strong indication of being environmental.

3. Does the printer use Soy Based or Vegetable Based Inks?

4. Does the printer use 100% non toxic toner for digital?

5. Ask the printer to show you jobs where the FSC emblem was added.

6. Ask the printer iF they are Carbon Neutral. Ask them if they know what that means.

7. Ask the printer if they are Green E certified. That certifies the plants use Wind, Solar or BioGas energy.

If you are not sure of their answers, please consider sending them to me. I am happy to help you pick the right environmental printer for your next job.

If you have any further questions following our tips, or you have a specific question you want us to address, please email us to info@ecolibris.net .

Links to the last three green printing tips:

Green Printing Tip #8 - Does it cost more to print my book on recycled paper?

Green Printing Tip #7 - What is the best alternative if you can't afford to buy Seed paper?

Green Printing Tip #6 - Is Spot Color printing environmentally friendly?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website - http://www.gregbarberco.com.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing

The Society of Graphic Designers of Canada adopted sustainability principles

Design is an important part in every work and especially in print productions. That's why I was happy to read good the news (on Environmental Leader) that the Society of Graphic Designers of Canada (GDC) adopted sustainability principles.

The GDC's website brings the details:

Unanimously endorsed at the annual general meeting of the Society of Graphic Designers of Canada (GDC) held from 24-25 April 2009 in Winnipeg, the working definition states:

Sustainable communication design is the application of sustainability principles to communication design practice. Practitioners consider the full life cycle of products and services, and commit to strategies, processes and materials that value environmental, cultural, social and economic responsibility.

The definition is supported by a statement of values and principles to guide the GDC and its members’ actions. If you go over these principles, you see the full commitment of the Canadian designers to change. I'm especially happy to see that they refer to all major aspects of their work - environmental, social, economic and cultural. I believe that this comprehensive approach is the key to succeed when developing a sustainable strategy and therefore I think the GDC is in the right direction.

I hope the GDC will follow its promise to "collaborating with other design organizations worldwide to promote and develop best practices for sustainable communications design", so this great initiative won't be limited only to Canada, but will inspire graphic designers worldwide to commit to sustainability.

I also hope the U.S. will be next. Actually there's a good chance for the adoption of these principles here if your think of the fact that,
as we reported last month, the graphic arts trade association - Printing Industries of America is providing now its members with a new tool for those who wants to go green: The Green Guide for Graphic Communications. If they already encourage their members to go green, wouldn't it be only natural to go one step forward and encourage members to adopt a comprehensive sustainable practices?

Yours,

Raz @ Eco-Libris


Eco-Libris: promoting green printing!

Monday, August 3, 2009

The Regulator Book Shop is calling America: shop local and save the planet

Local independent bookstores are an endless source of creativity - last Friday we learned about the Kindle-paper book battle brought to you by Green Apple Books and today we have another great video, this time from the Regulator Book Shop at Durham, NC.

The creative people of the Regulator Book Shop (and thanks to Bookstore People for the link) produced a great video showing you why you should keep it local America when it comes to books (hint: better for you, much better for the environment!). This is not only a well-made and educational video but also a funny one, so check it out!



Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green reading!