Tuesday, August 11, 2009

Green printing tip #10: Are you buying environmentally sound business cards?

Time goes so fast. It looks like we started this series of weekly green printing tips yesterday, but actually we're on the tenth week with tip number 10!

And this is also an opportunity to give our partner in this series, Greg Barber a big kudos for his endless efforts
to bring you every week another great tip on green printing!

T
oday Greg is answering a question that is relevant for everyone and relates to a little piece of paper we all use - a business card.

Are you buying environmentally sound business cards?

Tip #10

That seems like a crazy question to many people who think they are printing environmentally. Now, take your business cards and check them out.

To be environmental, you should be using paper that is high in Post-Consumer Waste. 100% PCW is the best.

You should be using paper that is Processed Chlorine Free. Only 100% PCW paper can be 100% PCF.

The inks should be 100% non toxic toner for digital runs, and soy or vegetable based inks for offset runs. I would like you to use an environmental printing plant. FSC certified is preferable. You could ask if the printing plant is Green E certified. Do they use renewable energy, like Wind Power, or BioGas? Ask the plant to tell you the name of the paper. Not all papers are equal, environmentally.

Need to check with me? Call me at 973 224 1132. If I am busy, you can leave a message. I check emails 24/7.

Now, if you are afraid of the price, don't worry. We have a summer special through the end of September. Here are the details:

QTY: 500
Price: $45
Stock: 100% PCW
Bleaching: 100% Processed Chlorine Free
Green E: Yes
Inks: 100% non toxic toner
Paper name: Options PC 100, or Environment PC 100.
Timing: 7 days after approved files.

If you have any further questions following our tips, or you have a specific question you want us to address, please email us to info@ecolibris.net .

Links to the last three green printing tips:

Green Printing Tip #9 - What to look for when selecting a green printing vendor?

Green Printing Tip #8 - Does it cost more to print my book on recycled paper?

Green Printing Tip #7 - What is the best alternative if you can't afford to buy Seed paper?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website - http://www.gregbarberco.com.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing

Monday, August 10, 2009

Monday's green books series: Food, Inc.

Today on our green book review we open our shopping bag and refrigerators and try to figure out how come food became such a problem in the last decades and what we can do about it!

Our book today is:

Food Inc.: A Participant Guide: How Industrial Food is Making Us Sicker, Fatter, and Poorer-And What You Can Do About It

Author: Karl Weber (editor)

Karl Weber is a writer and editor based in New York. He collaborated with Muhammad Yunus on his bestseller Creating a World Without Poverty, edited The Best of I. F. Stone, and, with Andrew W. Savitz, co-authored The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social, and Environmental Success— And How You Can Too.

Publisher
:
PublicAffairs


Published on:
May 2009

What this book is about? (from the the publisher's website)

Food, Inc. is guaranteed to shake up our perceptions of what we eat. This powerful documentary deconstructing the corporate food industry in America was hailed by Entertainment Weekly as "more than a terrific movie—it's an important movie." Aided by expert commentators such as Michael Pollan and Eric Schlosser, the film poses questions such as: Where has my food come from, and who has processed it? What are the giant agribusinesses and what stake do they have in maintaining the status quo of food production and consumption? How can I feed my family healthy foods affordably?

Expanding on the film's themes, the book Food, Inc. will answer those questions through a series of challenging essays by leading experts and thinkers. This book will encourage those inspired by the film to learn more about the issues, and act to change the world.

What we think about it?
I am happy I saw the film Food, Inc. first as it gave me a good context and some background that I found helpful when reading the book. I think that no matter how much we're talking and debating about clean energy, food still remains the most interesting and fascinating issue in the green economy. This book is another proof of it.

The book, which is presenting 13 essays, includes some familiar names such as Erich Schlosser, Michael Pollan, Gary Hirshberg, Muhammad Yunus and others. But at the same time you'll find there essays of Arturo Rodrigez, President of United Farm Workers (UFW) and author Peter Pringle which are less known to the public (at least to me) when it comes to the debate on food issues.

This variety of authors as well as the variety of issues creates a comprehensive guide that covers all the main issues that influence and are influenced by the food industry. And we defenitely need such a comprehensive analysis to get a better understanding how a society (the Western society in general and the American society in particular) allows itself to get to this point where most of us eat food that is making us like the title says "sicker, fatter and poorer". It looks like only the tobacco industry managed to generate a more difficult riddle.

Food, Inc. does not have all the answers, but it's defenitely not just about pointing fingers at the problems, but also
provides directions and alternatives to the status quo, such as the ones offered by Joel Salatin in his essay "Declare Your Independence."

The picture you get from the book is a very disturbing one, but it doesn't mean you can't read it and feel more optimistic. You definitely can. Actually if there is a reason to be optimistic about the future of the food industry it is the voices you hear on this book of some of the best minds around, who are all devoted to make sure our plates will be again a source of joy, but a real one this time.

Bottom Line:
Go see the movie, then read the book and then go to buy your groceries. Actually, just like Michael Pollan suggested in his famous quote not to eat too much ("Eat food, not too much, mostly plants"), I would suggest to read this book in small portions. And not because it's not worthy to read it all at once - it certainly is. It's because I believe it's important to remember the book and its lessons every time we go to shop for food. I can assure you it won't spoil your appetite or your shopping experience - that's not the book's intention. What it will do is helping you to make knowledgeable and better choices once you're in the store, reminding you of the real world behind the packaging illusions you see on the shelves.

You can read more on Hungry For Change, Food Inc.'s blog - http://www.takepart.com/blog/tag/hungry-for-change/

If you're looking for other interesting green-themed books, you are invited to check out our green books page on our website's green resources section.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green reading

A new children's book, "A Lion's Mane" is going green with Eco-Libris!

We're happy to update you on a new collaboration of Eco-Libris - This time we're working to green up a great new children's picture book "A Lion's Mane" by Navjot Kaur.

The publisher, Saffron Press, whose books seek innovative perspectives to challenge bias, is working with Eco-Libris to plant 625 trees for the book's first edition.

And not only that, but the book is also printed on 100% recycled paper to show their commitment to the environment. This combination means Saffran Press makes a very strong effort to make a
positive impact on the environment with this great new book.

So what's this book is all about? here's some more information from the publisher's website:

In this beautifully illustrated story, young readers journey to cultures around the world to explore the meaning of the dastaar, or turban of the Sikhs. Allusive words placed within a vibrant red dastaar help promote our connections as global citizens and encourage dialogue around issues of identity and kinship. A Lion's Mane promises to be a staple on the shelves of all young visionaries.

And here's the book's trailer:

"A Lion's Mane" will be available for purchase through Saffron Press' site in August 2009. We will review the book
on the blog in a couple of weeks so stay tuned. In the meantime you're welcome to join the book's Facebook fans page.

Yours,

Raz @ Eco-Libris


Eco-Libris: promoting
green reading!

Sunday, August 9, 2009

The digital revolution of textbooks: now in schools

We wrote here couple of times on the digital revolution of textbooks in universities. Now it looks like this trend is not stopping at universities and colleges. Its next stop: high schools.

Tamar Lewin reported today on the New York Times ("In a Digital Future, Textbooks Are History") about this interesting trend. And we're not talking only about digitalizing textbooks and providing them in an electronic format. This is not the big story here. The story is about the new free open-content digital books that can be customized in accordance with every teacher's needs.

One example of this new generation of digital books presented in the article are the "flexbooks" developed by a nonprofit group, CK-12 Foundation, with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide.

Neeru Khosla, the founder of CK-12 Foundation explains in the article the advantages of the flexbooks: “The good part of our flexbooks is that they can be anything you want. You can use them online, you can download them onto a disk, you can print them, you can customize them, you can embed video. When people get over the mind-set issue, they’ll see that there’s no reason to pay $100 a pop for a textbook, when you can have the content you want free.”

It looks like the move to open-source free materials should be fast forwarded in days of budget constrains, but it looks like this revolution will take time, as it tries to revolutionize something which is a significant part the current educational system. It will eventually happen. The question right now is more of "when" than "if".

And there's of course a green angle to this revolution. I'm not sure yet what devices will be used for the digitalized materials, but since a lot of it would probably done on laptops and desktops, it means that not only it will save A LOT of paper, but it will also be more eco-friendly than the current paper textbooks based system (more about the green side of paper vs. digital content can be found here).

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing!

Friday, August 7, 2009

An interview with Shelley Meyer, author of the new children's book "Where the Buttercups Grow"



"Where the Buttercups Grow" is a great children's book, and we're not saying it
just because we're collaborating with the publisher, Aaspirations Publishing, to plant a tree for every copy sold, but because we really think so, and that's also the feedback we got from couple of kids in the Eco-Libris family we asked to check it out.

This book is beautifully written by Shelley Meyer and vividly illustrated by her daughter Tessa Meyer (in the photo above at the first book launch in Surrey).

Here's the short version of what this book is about (the longer version can be found here):

In a beautiful field, the buttercups grow, but when two children have no respect for nature, garbage begins to pile up high. Are the days of the buttercups over, or will help come to rescue the buttercups from a fate more deadly than illness? See the difference that children can make when they set their mind to it and decide to take care of Mother Earth.

I wanted to learn more about the book and the author and I asked Shelley Meyer to join us for an interview, and here it is:

Hi Shelley. What led you to write this beautiful book?
I have 23 years experience teaching children and in that time am raising two of my own. Needless to say, I have read many books to many children, and have always thought how great it would be to write one of my own. So, having seen "The Bucket List" movie, which encourages doing things you want to do, and not just talking about it, I was motivated to get going on writing my own book.

I wanted the book to be about something that would teach children that they can make a difference to our world, one step at a time, as this is something I have always incorporated in our learning. We are part of the Adopt a Street Program, which means we pick up garbage on our street, we have been part of the Bulb planting progra
m in our community, we have always planted a "graduation tree" for the class, we recycle and we always acknowledge Earth Day.

Why of all the flowers you chose buttercups to be the center of your book?
Because most children are familiar with buttercups. You know, holding one under your chin to see if you like butter. They are also such a visible wild flower that I knew most children would be acquainted with them.

On the back of the book it says that as a teacher "you hope to teach young children values they can live up to all their lives". What are the values you hope children will learn from this book?
I am hoping that most children ultimately learn the importance of respect for their community and for each other and that all people, young and old can make a difference even in the smallest of positive acts.

What was it like to work with your daughter, who is the book's illustrator, on the book?
My daughter is such a motivated person, that is something I totally admire about her. She has always enjoyed drawing and has a natural talent for it, so for us to work on this together, was an invaluable experience and a memory that I will cherish.

Your book is filled with optimism and the notion that change can be achieved if we are ready to work to make it happen. Is it something you really believe in considering all the difficulties we face to make even the slightest changes?
I absolutely believe we can make changes even in the smallest ways. If we think of the big picture we may be discouraged. But if we can focus on what we can do, and not we cannot do, then change will absolutely happen. And more people get on board because they see the difference and before you know it, these little changes add up to big changes. I think this is a good way to pace yourself through life. Take on what you can and be proud of that!

What do you think is the best way to educate children on the importance of sustainability?
I think the best way to educate children on the importance of sustainability is "hands on." Get them out there to plant trees and flowers so they can see what needs to be done so as not to deplete our forests. Get them recycling and explain why so they can understand the importance of reducing and reusing. Reading to them, showing them pictures of "treeless areas" etc. They need visual and hands on learning in order to achieve understanding.

Who is your environmental hero?
I so admire the work of Dr. David Suzuki and Al Gore. They are renowned environmentalists who force us to take a look at our lifestyles and seek to change them in ways that protect our Earth. I also admire my little preschoolers when I see them outside picking up garbage or planting their graduation tree, know full well they are making a difference.

What are the feedbacks you receive from children and parents?
I am so lucky to have their support. They are so proud of my daughter and I and they are so glad that the book is one that will teaches their children the values that they as parents are teaching them at home. The children love that they know the author and the illustrator and they like the message and are encouraged to get out their and clean things up. I have had a few children who now bring buttercups into their homes to be put into vases. Parents especially like the Eco-Libris association because having trees planted because they purchased a book is so significant.

How do you feel about the fact that one tree is being planted for every book with Eco-Libris?
This is the best. How great to have one tree planted for every book sold. I am honoured to be associated with Eco-Libris. This fits into the message of the book perfectly and children and parents can feel they are doing something very proactive.

What are your plans for the future? are you working on any new children's book?
I am absolutely planning on writing more books. My second one is done, just needs to be polished before getting published. All my books will have a "Kids Can Make a Difference Theme." Because I know they can. Then they will carry this attitude into their adult life and hopefully pay it forward and teach other kids that they too can make a difference.

Thanks Shelley!

You can purchase a copy of the book at http://www.aaspirationspublishing.com/where-the-buttercups-grow.html

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green reading!

Thursday, August 6, 2009

The White Road and Other Stories is No. 1 on Salt Publishing's bestsellers list!

We always like to brag about our partners' achievements and today we have great news to brag about: Tania's Hershman "The White Road and Other Stories" is No. 1 on Salt Publishing's Bestsellers list!

This great collection of short stories is balanced out by Hershman by planting a tree with Eco-Libris for every copy printed.

Kudos to Tania! This is a great book and it certainly deserves its first place on this list (you can find the list on the right side of Salt's homepage).

More about the book
:What links a café in Antarctica, a factory for producing electronic tracking tags and a casino where gamblers can wager their shoes? They're among the multiple venues where Tania Hershman sets her unique tales in this spellbinding debut collection.

Fleeing from tragedy, a bereaved mother opens a cafe on the road to the South Pole. A town which has always suffered extreme cold enjoys sudden warmth. A stranger starts plaiting a young woman's hair. A rabbi comes face to face with an angel in a car park. An elderly woman explains to her young carer what pregnancy used to mean before science took over. A middle-aged housewife overcomes a fear of technology to save her best friend. A desperate childless woman resorts to extreme measures to adopt. A young man's potential is instantly snuffed out by Nature's whims. A lonely widow bakes cakes in the shape of test tubes and DNA.

A number of these stories are inspired by articles from science magazines, taking fact as their starting points and wondering what might happen if . . .? In these surreal, lyrical stories, many of which are only a few pages long, Tania Hershman allows her imagination free rein, as her characters navigate through love, death, friendship, spirituality, mental illness and the havoc wreaked by the weather.

About the author: Tania is a former science journalist and her award-winning short stories combine her two loves: fiction and science. Many of Tania’s stories, which have been broadcast on BBC Radio 4 and published in print and online, are inspired by articles from popular science magazines. In November 2007, she founded The Short Review, a unique website dedicated to reviewing short story collections. Tania, who was born in London, is living in Jerusalem, Israel. "The White Road and Other Stories" is her first book. For more on Tania's current projects,please visit TaniaHershman.com.

"The White Road and Other Stories" is available for sale in several bookstores - full information can be found at http://www.thewhiteroadandotherstories.com/buy.html

Yours,

Raz @ Eco-Libris

Eco-Libris: promoting green reading!

Wednesday, August 5, 2009

Greenpeace did it! Kimberly Clark is going green!














They did it again! We barely finished reading the news about their success to move Timebrland, Nike and Adidas to cease using leather imported from cattle raised on former Amazon rainforest lands, and we got another update from Greenpeace. This time it's about Kimberly-Clark and it's even more shocking.

So here is the update we just got over the email from Greenpeace:


Kimberly-Clark, the maker of Kleenex, Scott and Cottonelle brands, today announced stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. In turn, Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its "Kleercut" campaign, which focused on the company and its brands.


Kimberly-Clark has set a goal of obtaining 100 percent of the company's wood fiber for tissue products, including the Kleenex brand, from environmentally responsible sources. The revised standards will enhance the protection of Endangered Forests and increase the use of both Forest Stewardship Council (FSC) certified fiber and recycled fiber.

By 2011, Kimberly-Clark will ensure that 40 percent of its North American tissue fiber is either recycled or FSC certified -- a 71 percent increase from 2007 levels that represents 600,000 tones of fiber.


Also by the end of 2011, Kimberly-Clark will eliminate the purchase of any fiber from the Canadian Boreal Forest that is not FSC certified. This forest is North America's largest old growth forest, providing habitat for threatened wildlife such as woodland caribou and a sanctuary for more than one billion migratory birds. It is also the largest terrestrial storehouse of carbon on the planet, storing the equivalent of 27 years worth of global greenhouse gas emissions.

Furthermore, the revised standards reinforce Kimberly-Clark's long-standing ban on use of wood fiber from illegal sources; adds a preference for post-consumer recycled fiber; and supports expansion of recycling initiatives and the identification, mapping and protection of areas that have the potential to be designated as Endangered or High Conservation Value forests.

Kudos to Greenpeace! They started Kleercut campaign in 2004 and they did a great work in educating consumers and providing the facts, as well as the alternatives as we reported last February when they released
their Recycled Tissue and Toilet Paper Guide..

Congrats also to Kimberly-Clark. I know these changes are not easy, but I am positive they will find eventually how you can actually do very well by doing good and how this move will not only protect the environment in general and ancient forests specifically, but will also assist them to generate more sales and revenues.

And last but not least - I love the guys in Greenpeace not only because they know how to make missions impossible possible, but also because they have great sense of humor. Check out this video showing how they're trying to figure out their new relationship with Kimberly-Clark.



Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing!