Wednesday, August 19, 2009

"Menu Dating: Taste- Test your Way to the Main Course" is going green with Eco-Libris!

We're happy to announce on a new collaboration with a great new book -"Menu Dating: Taste- Test your Way to the Main Course", which was released yesterday!

Eco-Libris is working with the authors, Tristan Coopersmith and Todd Johnson, to plant 1250 trees for the copies printed to replenish Mother Earth, replacing the resources used for printing the book. Our logo will appear on the copies printed as well, showing readers the commitment of the authors to improving their impact on the environment.


This is a great book and we're very proud to work with its authors. No matter if your dating days are over (for now..) or you're waiting for them to be over, you'll enjoy this fun and valuable book.


Here are some more details about what you can find in it and the authors.

About the book: Order up…a delicious new dating attitude! Whether you’re convinced all the good guys are taken, sick of kissing frogs, or simply feeling cursed by Cupid, Tristan and Todd, irrepressible best friends and dating aficionados, will teach you how to rock a stellar new outlook on hooking up, dating and finding your “main course,” while filling your calendar (and plate) with loads of tantalizing men.Menu Dating includes innovative new strategies for:

*Cleansing your palette by throwing out your stale dating philosophies and flirting phobias

*Adopting the laidback, positive attitude of someone who knows there’s no such thing as a bad date— just a veritable tapas bar of flavorful experiences and lessons.

*Collecting and taste testing tons of different man candidates (mandidates!)…even the ones you thought you’d never date


*Sexcapading, booty calling and practicing the art of the one-night stand (and yes, every girl should have at least one)


*Avoiding the pitfalls and pratfalls of dating multiple men at the same time

Menu Dating will show you how dating a rotating roster of different men without a fixation on settling down is actually the secret to finding the relationship you deserve. You’ll discern your wants from your needs, your nice-to-haves from your dealbreakers...not to mention, have some seriously delicious fun along the way to meeting your “main course” man.

About the authors
: TRISTAN COOPERSMITH and TODD JOHNSON have been best friends since they were eight. As roommates in their 20s, they became each other's dating coaches and interpreters of the puzzling behavior of the opposite sex. Tristan is a trend forecaster in Los Angeles.

Having taste-tested all the way to her main course, Tristan is a happily retired graduate of the MENu Dating program and a newlywed. Todd works in finance in New York, married the woman of his dreams and is the proud father of a baby boy. He continues to be Tristan's "boy's eye view" for all things man-related.


You can order a copy of "Menu Dating" on Amazon, B&N and other bookstores online and offline. Full list can be found at http://www.menudatingonline.com/shop

You're also welcome to visit the
Menu Dating's website and connect with the authors on Facebbok and Twitter.

Yours,
Raz @ Eco-Libris


Eco-Libris: promoting
sustainable reading!

Tuesday, August 18, 2009

Green printing tip #11: What are your green options when it comes to promotional items?

We're happy to bring you today another tip on our weekly series of green printing tips, where we bring you in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is talking about a part of your business that you can easily green up and benefit both your business and your customers.

What are your green options when it comes to promotional items?

Tip #11

Whether you have a trade show coming or you start thinking about the gifts you want to give your customers this year for the holidays, you might want to consider some eco-friendly options. They're creative, fun, show your customers the environment is important to you and as you'll see it can fit even a very tight budget ,and clients today are searching more than ever for green items.


Here are a couple of examples:

Eco Circles: 3" or 3.375" diameter, coaster looking , NETWORKING CARDS. Hand these out at networking parties, or trade shows, and the response is 10 times greater than traditional business cards. The next day, your circle card stands out from the 50 rectangle business cards.

We offer these at 6 up, on each print run.You can have 1 name or 6 names, or 3 names at 2 up, etc. We offer our entire Tree Free, and 100% PCW covers to you. We can quote 1 color up to 4 color for 1 side or both sides.

The Eco Circles are my most popular item bought as a promotional item. They create the most awareness and they are inexpensive, compared to flyers and brochures.

Calenders:
Printed on 100% Post-Consumer Recycled Paper. Many sizes available.

Corn Starch Bracelets: We have bracelets that are made from Corn Starch and there are 3 bracelets to a set. You wear all 3 bracelets. The charm is engraved-Go Green. For 1000 sets, you can have your own company initials engraved. This is an inexpensive gift to give @ $3.75 per set.
The corn starch bracelets, with the Go Green charm are my most popular gift.

Bookmarks: The standard size is 2 x 8 inches, printed on 100% recycled cover. 4 color/2 sides.

Environments Books: "WHO I AM", an interactive coloring book and "HOW THE LAND OF LITTER BECAME THE KINGDOM OF CLEAN", an educational, kids book are fun promotional items. We reserved the inside covers for your company misson statement or ad. These items are sold for under $5.00 each without the ads on the inside covers.

As you can see, price wise, the Eco Circles, coloring books and bracelets are all under $5 when you buy 100 at a time. If you buy over 1000 of them, the price is low.

If you would like to receive quotes on any of these items, please email greg@ecofriendlyprinter.com.

And if you have any further questions following our tips, or you have a specific question you want us to address, please email us to info@ecolibris.net .

Links to the last three green printing tips:

Green Printing Tip #10 - Are you buying environmentally sound business cards?

Green Printing Tip #9 - What to look for when selecting a green printing vendor?

Green Printing Tip #8 - Does it cost more to print my book on recycled paper?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website - http://
www.ecofriendlyprinter.com.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing

Green book review (and giveaway!): The Complete Idiot's Guide to Renewable Energy for Your Home

Our weekly green book review has moved this week to Tuesday because of technical problems yesterday. Still, it was worth waiting because we have a great book dealing with one of the hottest issues on the green agenda - renewable energy for homes.

Our book today is:

The Complete Idiot's Guide to Renewable Energy for Your Home

Author: Harvey Bryan and Brita Belli

Harvey Bryan has been involved in sustainability and renewable design concerns for some 30 years. He has previously taught at MIT and Harvard and is currently a full professor at Arizona State University. He was on the Board of Directors of the Arizona Chapter of the U.S. Green Building Council and is certified in both BREEAM (a rating system used in Europe and Canada), as well as LEED. He is currently serving on the Board of Directors on the Green Building Initiative.

Brita Belli
is the editor of E / The Environmental Magazine, the largest independent magazine dedicated to green issues.

Publisher: Alpha (a member of Penguin Group (USA) Inc.)

Published on:
July 2009

What this book is about? (from the publisher's website)
An essential how-to on powering your home with sun, wind, water, and more.
For readers wanting to save money—and the planet—by using alternative energy, this book provides everything they need to know. The five basic sources are fully covered: sun, wind, water, earth, and bio.

The benefits, what is needed, and whether it will work for a particular home are all carefully laid out in this comprehensive overview:

• Solar energy for home heating, water heating, and electricity
• Wind power, hydrogen, and micro hydro power
• Heat pumps—air, geothermal, and water source
• Heating with wood and going bio

What we think about it?
Everyone knows renewable energy is good in general and for your home specifically and that it's good for the environment and for your wallet. But what's next? what do you do if you actually decided to move forward and green up your existing or new home with renewable energy devices? That's where this book becomes handy.

There's so much information available about solar, wind, hydropower and other alternative energy sources that you can very easily find yourself more confused and less confident in what you actually need to do.
"The Complete Idiot's Guide to Renewable Energy for Your Home" is trying to make some order in this flood of information and to provide you a guidance that covers all the relevant aspects of choosing and using renewable energy systems at home.

And it does a pretty good job. It gives clear explanations on the options, the benefits, compare between options and even helps you to understand ratings of systems such as solar water heating systems.

The book includes updated information on one of the important issues involved in purchasing a renewable energy system - the benefits you can - tax credits, rebates, etc. There's also information divided to areas as the benefits in Florida are not similar to the ones in the Midwest.

Another important chapter I was glad to see in this book is "Size Matters" that reminds us that one of the sources of the energy problem we have is not only the current sources of energy but the size of the houses, which increased in 140% in the last 4 decades (2,349 square feet in average in the US - 2004 figures).

Bottom line: If you're thinking about getting a renewable energy system for your home, get this book! It may be a little too heavy for the beach but if you find a cool spot take it with you.

GIVEAWAY ALERT!!

We're giving away our review copy of the book, courtesy of the book's publicist, and of course a tree will be planted for the copy!

How you can win? Please add a comment below with an answer the following question: What renewable energy system you would like to have at home? Submissions are accepted until Tuesday, August 25, 12PM EST. The winner will be announced the following day.

If you're looking for other interesting green-themed books, you are invited to check out our green books page on Eco-Libris website's green resources section.

More relevant links:

The Complete Idiot's Guide to Green Building and Remodeling

Green Building & Remodeling for Dummies

Yours,
Raz @ Eco-Libris

Eco-Libris: plant a tree for every book you read!

Monday, August 17, 2009

A new report is saying printing continues to go green, but do its findings support this claim?

New report has been released with an interesting title - Printing Continues to Go Green. But looking at some of the report's findings makes you wonder if this is really so.

This 68-page report, according to the publisher
WhatTheyThink, "provides an overview of the state of green printing initiatives in the U.S. commercial printing industry. The report, an update to a special primer report first published in April 2008, provides the results of a June 2009 survey of commercial printing establishments conducted by WhatTheyThink’s Economics and Research Center".

So far so good, but let's look at couple of the findings the publisher highlights on its website:

— in a June 2009 survey conducted by WhatTheyThink’s Economics and Research Center, the top green practice that U.S. commercial printers say they have currently implemented is “identify itself in marketing and sales materials and promotions as an environmentally sensitive business,” cited by 33% of all respondents, up from the 26% who said this in a March 2008 survey;

— 43% of all responding companies said that sustainable printing initiatives are “critically important to only a select few customers,” up from 41% in March 2008;

— 26% of all respondents say they plan to implement some form of certification from an environmentally sustainable printing authority, up from 20% in April 2008;

Now, I have to say first I didn't read the report and I only refer to the information available on the publisher's website, but if these findings are in anyway indication of the other findings of the report then I'm not sure how one can see here any move of the printing industry in the direction of sustainability.

Actually, all three findings are showing the opposite. The first finding shows that most common green practice is to identify to yourself as one in marketing materials. This sounds a little troubling - wouldn't you expect it to be greater usage of FSC or recycled paper?

The second finding shows that more printers say that green printing is important only to a few customers. This is not encouraging as well.

And the last finding here show that more printers plan to implement some kind of "green" certification - but how many actually do it and not just plan to do so? I think the number of printers who already have these certifications can be a better indicator of the state of green printing.


So I'm not sure if these kind of findings justify the title of the report. I only hope the report itself include much more supporting material. In any case, it doesn't mean we don't think the printing industry is going green - we see this trend in the interviews we conduct
with printers, conversations with businesses, feedbacks to our green printing tips series and news we read about almost every week.

If you have any feedback please feel free to add your comment. We'll be happy to hear your thoughts!


Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green printing!

Sunday, August 16, 2009

Can you trust the world's largest library? On Google and the privacy of your reading habits

NPR's Morning Edition had this interesting story about the fight over readers privacy in the upcoming world's largest (virtual) library - Google's library.

Google has been working for a while on scanning millions of library books and putting them online. And they are expected to have a lot of information on users' reading habits, just like the information they already know now about your Internet activity.

"They know which books you search for," says Cindy Cohn, legal director for
the Electronic Frontier Foundation (EEF) to NPR. "They know which books you browse through; they know how long you spend on each page."

The Electronic Frontier Foundation, as well as the American Civil Liberties Union of Northern California, think books should be different and our reading habits should be much more protected than what Google is currently offering. EEF also started a campaign ('Don't Let Google Close the Book on Reader Privacy') calling Google to "build in privacy protections to its Google Book Search, and ensure that reading in the future is as safe and private in the digital world as it is in the analog."

And their timing couldn't be better actually because as NPR reports many of those scanned books are not yet readable, because of a copyright lawsuit filed by authors and publishers, which has been tentatively settled, but is waiting for a judge approval of the deal (expected this fall) to make millions more books will be available to browse through and read. EEF and and the ACLU of Northern California know they have the best leverage now as long as the settlement is currently under court review and want to take a full advantage of it.

What do you think? it's true we already know from the experience with Amazon's Kindle that reading will never be the same in the virtual world and that a lot of information about our reading preferences will be exposed in the minute we're entering this world. But it seems that with Google's library it would be much more extensive.

Do you think it's acceptable? can We trust Google or like the campaign is requesting, Google should pledge never to turn over readers' information unless presented with a warrant? I'll be happy to hear your thoughts here!

You can read NPR's story at http://alturl.com/4ehp

EEF's call for action can be found at http://alturl.com/xk8m

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green reading!

Saturday, August 15, 2009

Pee in the shower! Save the Atlantic rainforest!

And how can anyone say No to such a funny ad?



This ad is part of a new campaign created by Brazilian environmental group SOS Mata Atlantica, using humor to persuade people to reduce flushes.

SOS Mata Atlantica is a Brazilian non-profit private organization, with no political or religious affiliations, which works for the protection of the Atlantic Forest (Mata Atlantica), one of the richest sets of ecosystems in terms of biodiversity, and also considered one of the most threatened with extinction on the planet.

The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually. SOS spokeswoman Adriana Kfouri told AP that the ad is "a way to be playful about a serious subject."

This is definitely a great ad and I'm only wondering how much it can help the Mata Atlantica, but I guess any step, no matter how small it is, can be helpful!

The organization website in English - http://www.sosma.org.br/english.html

The campaign's website - http://www.xixinobanho.org.br/

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green reading!

Friday, August 14, 2009

New tree planting world record!

The race is on! Only last month we reported here that Pakistan is holding the tree planting Guinness World Record. Well, not anymore. The new record holder is India!

Treehugger reported that volunteers in Dungarpur, India attempted on Wednesday to plant 600,000 trees in 24 hours. The last record from last month was was 541,176 trees planted in one day.

UNEP, which highlights this initiative with regards to its (seven)
billion tree campaign, adds on its website the following details:

The volunteers will be planting Mango, Neem, Teak and Jatropha trees; all indigenous species that will eventually provide food, medicinal value and timber to the community.

Once planted, the trees will be 'adopted' by local villagers to ensure that they are watered and maintained. The after-care will be supervised by the Indian Forestry Service. The trees will also be registered under UNEP's Billion Tree Campaign, and will go a long way to helping it meet its target of 7 billion trees planted by December 2009.

Well, now we have to wait and see how much time the current record will hold. In any event, we hope it will be broken many more times, as no matter who holds it, we all profit from this race!

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting green reading!